May 3, 2026 by Jason Roy
Why your long-form guides don't get cited in ChatGPT
If you've spent the last few years building "ultimate guides," which are long pages that cover every angle of a topic, the data has some uncomfortable news.
Advanced SEO
Become the master of SEO with our 'Advanced SEO' category. Tackle advanced and highly complex topics to become the best at search engine optimization.
-
-
April 5, 2026 by Jason RoyOriginal Research: The SEO Strategy AI Can't Copy
AI has made it easier than ever to produce content, which means generic content is now worth less than ever. You can generate a 1,500-word article on any topic in seconds, but then so can your competi...
-
February 1, 2026 by Jason RoyWhen great content fails (Why people love it, but AI ignores it)
You publish a page that clearly works.
-
January 9, 2026 by Jason RoyWhat brand subreddits do for SEO and how to use them
Reddit has quietly become one of the most powerful supporting actors in modern search results. Look up almost any product, tool, or brand today and you will see Reddit threads sitting comfortably on p...
-
December 26, 2025 by Jason RoyHow high-performing content quietly decays and what to do about it
Fresh content is often treated as a publishing problem. In reality, it is a relevance problem.
-
December 7, 2025 by Jason RoyHow ecommerce businesses can get discovered in AI search
Artificial intelligence is reshaping how people look for products online. Shoppers no longer rely only on traditional search pages. They now ask AI assistants for recommendations, comparisons, and per...
-
November 14, 2025 by Jason Roy10 mistakes to avoid when investing in AI search (and how to fix them)
Not too long ago, your online visibility depended almost entirely on Google. Today, AI models are quietly taking over that role.
-
November 1, 2025 by Jason RoyHow to do keyword clustering (the smart way to scale SEO content)
If you’re still writing one article per keyword, you’re stuck in old-school SEO.
-
October 18, 2025 by Jason RoyWhat Google’s comments on AI Overviews mean for your content strategy
If you’re a content manager, an SEO strategist, or a business owner who relies on organic search, you’ve probably felt the chill. The fear is real, and it sounds something like this: &ldqu...
- September 26, 2025 by Jason Roy
The practical guide to removing AI’s fingerprints from your content
AI has reshaped how companies approach content creation. Articles, scripts, social updates, and ad copy can now be produced in seconds. But readers quickly notice when something feels unnatural, and s...
