Analytics and SEO - Advanced Level

Google now writes the first answer about your brand. Here's how to audit it.

What your website's authority score is actually telling you about your content

You've probably looked up your Domain Rating or Domain Authority at some point, seen a number, and had no idea what to do with it. That number by itself isn't a strategy. It's a symptom of decisions y...

How to optimize dwell time on your website to boost SEO

What is dwell time? Does it have any impact on a website’s search engine rankings? More importantly, if it does have an effect, what can you do to optimize the dwell time and improve a website’s ranki...

Exploring Google Analytics Audience reports and data

Understanding your audience, their demographics, interests, and behaviors help you improve your online marketing processes. Once you identify who your audience is and what they like (or don’t like), y...

Exploring Google Analytics Behavior data and reports

Google Analytics offers a wealth of information to website owners. Using that information, you can not only see where your traffic is coming from, but you can also identify how those users engage with...