February 1, 2026 by Jason Roy
When great content fails (Why people love it, but AI ignores it)
You publish a page that clearly works.
Content Marketing - Advanced Level
Content marketing goes beyond than merely writing 300-word blog posts. Content is actually an integral part of a business's sales cycle. Learn advanced content marketing concepts here.
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January 9, 2026 by Jason RoyWhat brand subreddits do for SEO and how to use them
Reddit has quietly become one of the most powerful supporting actors in modern search results. Look up almost any product, tool, or brand today and you will see Reddit threads sitting comfortably on p...
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November 1, 2025 by Jason RoyHow to do keyword clustering (the smart way to scale SEO content)
If you’re still writing one article per keyword, you’re stuck in old-school SEO.
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October 18, 2025 by Jason RoyWhat Google’s comments on AI Overviews mean for your content strategy
If you’re a content manager, an SEO strategist, or a business owner who relies on organic search, you’ve probably felt the chill. The fear is real, and it sounds something like this: &ldqu...
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September 26, 2025 by Jason RoyThe practical guide to removing AI’s fingerprints from your content
AI has reshaped how companies approach content creation. Articles, scripts, social updates, and ad copy can now be produced in seconds. But readers quickly notice when something feels unnatural, and s...
- August 1, 2025 by Jason Roy
AI loves fresh content: How to keep your blog posts relevant and cited
If you've noticed that some of your best content isn't showing up in AI-generated answers, you're not alone.
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June 28, 2025 by Jason RoyHow to track and grow your AI search visibility
If your brand isn't showing up in AI-generated answers, you're missing out on the next big wave of digital discovery. As search behavior shifts toward generative AI platforms like ChatGPT, Gemini, Cla...
- June 21, 2025 by Jason Roy
Why smart marketers are using AI content (and how you can too)
Creating quality content has always been at the heart of good marketing, but it’s expensive, slow, and tough to scale.
- June 14, 2025 by Jason Roy
7 actionable tips to survive and thrive in the Google AI Mode era
Google's shift toward AI-powered search, particularly through features like AI Overviews and now AI Mode, is turning the search landscape upside down.
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May 31, 2025 by Jason RoyThe role of E-E-A-T in today's AI search era: Why expertise still matters
Search is changing fast. AI systems like Google’s Search Generative Experience (SGE) are no longer just ranking links. They’re summarizing answers and pulling information from multiple sources.
