December 26, 2025 by Jason Roy
How high-performing content quietly decays and what to do about it
Fresh content is often treated as a publishing problem. In reality, it is a relevance problem.
On-Page Optimization - Advanced Level
On-page optimization goes beyond stuffing keywords in meta titles and meta descriptions. Explore more advanced on-page optimization concepts here.
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December 7, 2025 by Jason RoyHow ecommerce businesses can get discovered in AI search
Artificial intelligence is reshaping how people look for products online. Shoppers no longer rely only on traditional search pages. They now ask AI assistants for recommendations, comparisons, and per...
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September 8, 2025 by Jason Roy6 possible reasons for a high bounce rate (and how to fix the problem)
A high bounce rate is a sign of many things that could be wrong with your website. This includes poor content, a bad user experience, and inaccessible navigation system, or a counterintuitive website ...
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April 6, 2025 by Jason RoyHow to apply E-E-A-T to your content and boost on-page SEO
If you’ve been creating content for a while, you’ve probably heard about E-E-A-T — short for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not just another buzzword thrown around...
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April 6, 2025 by Jason RoyHow local businesses can apply E-E-A-T to rank higher in local search results
Google cares about trust—especially when it comes to businesses in your neighborhood. If you're a local plumber, restaurant, dentist, or boutique shop, building your website around E-E-A-T (...
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April 6, 2025 by Jason RoyE-E-A-T for affiliate sites: How to build trust while monetizing
Affiliate sites often walk a tightrope. On one hand, they want to monetize through product recommendations and affiliate links. On the other, they must demonstrate Experience, Expertise, Authoritative...
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April 6, 2025 by Jason RoyA step-by-step guide to creating an E-E-A-T content framework for your blog team
Content teams today are under pressure to produce high volumes of content fast. But what often gets lost in the race to rank is quality.
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December 20, 2021 by Jason RoyThe Top 10 SEO Tips According to Industry Experts
Don’t underestimate the power of quality backlinks – they are still incredibly important for boosting your Google ranking! Set aside some of the minor details and focus on getting more quality links t...
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August 6, 2021 by Jason RoyHaving Trouble with Optimized Anchor Text?
You’ve heard us say it before – instead of “building backlinks,” create a user experience that encourages people to link to you.
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July 10, 2021 by Jason RoyHow Using GZIP Compression Helps Your Site's SEO
You might have heard some talk about how compressing your web pages helps with your site’s SEO, but how does it help and how can you use it on your site? This article will provide you with some detail...
