SEO Site Checkup vs Semrush
Semrush charges $140/month before you can even track AI visibility. We include it from $34.95.
Semrush is a massive marketing suite — and priced like one. SEO Site Checkup gives you the core SEO tools and AI visibility tracking that matter most, organized by page group, without the complexity or the $140+ entry price.
SaaS Marketers & Growth Agencies
Verdict Box
The Bottom Line
Semrush is the most feature-rich marketing platform on the market. If you need PPC management, social media scheduling, content marketing tools, and local SEO alongside your SEO suite, it delivers. But that breadth comes at $139.95+/month — and AI visibility costs extra ($99/domain/month for the AI Visibility Toolkit).
SEO Site Checkup focuses on what SEO and marketing teams use daily: technical audits, keyword tracking, domain analysis, and AI visibility across 6 engines. Plans start at $34.95/month with no per-domain AI charges. No feature bloat. No paying for tools you'll never open.
Choose Semrush if: You need an all-in-one marketing suite covering SEO, PPC, social, content, and local — and have $250+/month to spend.
Choose SEO Site Checkup if: You want focused SEO intelligence + AI visibility at a fraction of the cost, without paying for marketing tools you don't use.
Feature Comparison Table
How they compare — feature by feature.
Category | SEO Site Checkup | Semrush |
|---|---|---|
Starting Price | $34.95/month | $139.95/month (Pro) |
AI Visibility Tracking | ✅ Included in all plans | ⚠️ $99/domain/month (separate AI Visibility Toolkit) |
AI Content Analysis | ✅ Page-level AI readiness scores with fix recommendations | ⚠️ AI-powered content tools (different focus — content creation, not AI readiness diagnostics) |
Technical SEO Audits | ✅ 70+ factors per page, automated monitoring, 24hr alerts | ✅ Site Audit tool, comprehensive |
Page-Group Intelligence | ✅ Organize results by page type | ❌ Flat URL-based crawl |
Domain Analysis | ✅ Full domain health score with page-group breakdown | ✅ Domain Overview, Authority Score |
Site Speed Monitoring | ✅ Real-time uptime + page load tracking | ⚠️ Speed metrics in Site Audit only |
White Label Reports | ✅ Branded reports | ⚠️ Available on Business plan ($499.95/mo) |
Per-User Cost | Included in plan | $45–$100/additional user |
Free Tier | ✅ Free checkup, 7 day free trial of all plans | ⚠️ Free account — 10 queries/day |
3 Reasons to Switch
Why teams switch from Semrush to SEO Site Checkup.
Reason 1: AI visibility included — not $99 per domain extra.
Semrush launched the AI Visibility Toolkit as a separate subscription at $99/domain/month. Track 5 domains and you're paying $495/month just for AI visibility — on top of your base SEO plan. SEO Site Checkup includes AI visibility tracking across 6 engines in every plan. No per-domain charges. No separate toolkit to purchase.
Reason 2: You're paying for tools you never open.
Semrush includes PPC management, social media scheduling, content marketing tools, local SEO, and more. Powerful if you use them all. But most SEO teams use 3–4 core features and pay $140+/month for the full suite. SEO Site Checkup gives you the SEO + AI visibility tools you actually use — without subsidizing features you don't.
Reason 3: Page-group intelligence from day one.
Semrush audits return a flat list of URLs sorted by issue type. SEO Site Checkup organizes everything by page group — product pages, blog, pricing, docs — so you see which sections of your site perform and which need work. Reports built for the marketing-to-leadership conversation, not the SEO-to-SEO conversation.
Pricing Comparison
What you're actually paying.
The math: Semrush Pro + AI Visibility for one domain = $238.95/month. SEO Site Checkup Professional with AI visibility included = $109.95/month. You save $129/month — $1,548/year — and get page-group intelligence Semrush doesn't offer.
What You Get | SEO Site Checkup | Semrush |
|---|---|---|
Entry | $34.95/mo (Basic) | $139.95/mo (Pro) |
Mid-Tier | $59.95/mo (Webmaster) | $249.95/mo (Guru) |
Professional | $109.95/mo (Professional) | $499.95/mo (Business) |
AI Visibility | ✅ Included in all plans | ❌ +$99/domain/month (separate toolkit) |
Additional Users | ✅ Included in plan | ❌ $45–$100 per additional user |
Who Should Choose What?
Choose Semrush if:
- You need an all-in-one marketing platform (SEO + PPC + Social + Content + Local)
- You have $250+/month budget and use tools across multiple marketing channels
- You need the world's largest keyword database (26B+ keywords) for massive-scale research
Choose SEO Site Checkup if:
- Your primary need is SEO intelligence + AI visibility — not a full marketing suite
- You don't want to pay $99/domain/month extra just to track AI visibility
- You want page-group intelligence that organizes insights by how your site is built
- You need white-label reports starting at $59.95/month instead of a $500/month plan
- You want transparent pricing without per-user surcharges
