October 4, 2024 by Jason Roy
What is content decay? And how to fix it
As content marketers and SEOs, we often focus on creating new content, hoping it will drive more traffic and engagement.
Content Marketing - Intermediate Level
Take your content marketing to the next level by learning a bit more complex tactics, strategies, and tips. More suitable for intermediate SEOs.
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April 29, 2024 by Jason RoyWhy does a content strategy fail? And what to do about it?
In today's fast-paced digital marketing world, a robust content strategy is more than a luxury; it's a necessity.
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July 23, 2023 by Jason RoyHow to drive product page rankings by building authority
For e-commerce businesses, product page rankings are crucial for driving organic traffic and increasing sales. When your product pages rank higher in search engine results, more potential customers ca...
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June 10, 2023 by Jason RoyMaster content mapping: A step-by-step tutorial for beginners
Content mapping plays a vital role in crafting an effective digital marketing strategy.
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June 10, 2023 by Jason RoyA beginner's guide to content mapping: Unlocking the power of audience engagement
In today's digital landscape, where content reigns supreme, it is essential to have a strategic approach that ensures your content resonates with your target audience.
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February 17, 2023 by Jason RoyThe Long and Short of Landing Page Copy
Although the final purchase is made at a “checkout” page, most of the “selling” is conducted at the page where visitors first land, also known as the landing page. A landing page is typically reached...
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January 14, 2023 by Jason Roy10 content marketing tools to try in 2023
Content marketing has become an increasingly important part of any successful digital marketing strategy. The key to content marketing success is having the right tools to help you create, manage, and...
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July 19, 2022 by Jason Roy9 Effective Ways to Improve Your Blog
Corporate blogs have become a very effective way to build authority, market a brand, share insights and provide valuable information to a large audience. A corporate blog is in integral part of your m...
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May 4, 2022 by Jason RoyContent distribution and content promotion checklist
We all know that search engine optimization or SEO campaigns depend heavily on content. Creating and publishing new content regularly is a cornerstone of successful SEO strategies.
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May 4, 2022 by Jason Roy7 ways to improve SEO rankings for old, stagnated content
Although we create dozens and hundreds of content pieces, not all of them ever reach their full potential in terms of search engine rankings and traffic. In fact, more often than not, many content pie...
