Corporate blogs have become a very effective way to build authority, market a brand, share insights and provide valuable information to a large audience. A corporate blog is in integral part of your marketing portfolio, so it is important to make it the best it can be.

Even if you already have the basics in place, and even if you feel that you are doing everything you can, there is always more to do, more to learn, and more to earn from your blog. provides helpful tools to evaluate your blog site and determines where the most change is needed. If you are thinking that your blog does not need change, think again. With all the latest Google updates and changes, there is something you have forgotten, so ask an expert for help. Google has been busy implementing new methods and strategies for better search results, and they are concerned with the end user, not the SEO tactics most webmasters use. As they create a more effective website for their users, the more important it is for you to follow suite.

Below are nine effective ways that you can improve your corporate blog. If you would like a more personal and comprehensive review of your blog, contact

The Basics

Use Categories: Most blogs do not use categories effectively, or at all. In order to organize posts, categories are needed, but keep them to a minimum. Clear navigation is needed for readers visiting your blog from search results or from links coming from another page, this keeps them browsing. If a reader does not see the information they need clearly, they are likely to bounce from your page. Add a category widget on the sidebar of your blog, and make sure the categories are relevant and organized properly. Internal links allow the visitor to go from one page to another without having to go back to the search engine. If they are reading an article on how to glue in a weave, why not link to other helpful articles, such as how to take out a weave, how to care for a weave, or where to buy a weave? You can also add links to products or services that relate to the topic that are offered on your site. The longer you keep the visitor on your website, the better. And if you can turn the visitor into a customer, even better. When you do not have everything they need right at their fingertips, you risk them bouncing to another page to find it.

Make Sharing Easy: With social media networking at the center of Internet marketing, having the proper share links on your blog posts is essential. Facebook, Google+, LinkedIn, and even sharing via email options are ideal for any blog post. Many blog owners neglect Twitter due to the longer content that is being used, but a “Tweet This” button can be added that will send content between pull quotes directly to Twitter with your information.

Use Clear Call-To-Action: Instead of having just a comment button, have one that says “Leave a Comment”, and another that says “Read Previous Comments”. Make sure the button is easy to see, letting readers know what you expect is sometimes all that is needed. Make sure all of your buttons are compelling, enticing the reader to click-through.

The largest reason why people do not act, is because they were not asked to, or the call-to-action, was not clear enough. Always be clear about what you want, need, or expect from your visitors, and chances are, they will do as asked. 

Cross-Link Related Content: Cross-linking to relevant content either within your own site or to other sites is a great way to decrease the overall bounce rate on your blog. Manually linking relevant sites is good, but using a WordPress plugin is better, and takes less time to manage.

Beyond the Basics

Use Powerful Pictures: Visual content is a very important part of marketing. In order to get readers to see what you have to say, they have to first be drawn to it, and how do you draw them in? With powerful pictures!

Consider a kindergartener browsing through a book; if they cannot read all the words, the pictures help them to understand the context. Now, of course, your readers can read, but they do not always want to. This is where images come in, create images in your blogs, throughout your bogs that not only help support the text, but help to reveal it.

Use Social Suggestions: Since most business owners are focusing energy on creating content, gaining social followers, and commenting and responding to relevant content, they often forget that these platforms are also great for gaining ideas. Using YouTube, Facebook, Twitter, Google+, Pintrest, LinkedIn and Flickr give you seven platforms to use for resources on content ideas.

Look for content that seems to be getting the most attention; something that is getting everyone talking. If you have previous blog posts that could help answer a reader’s question, or that supports an idea for a post, use that as part of the post. This method allows you to answer the question on the social media site, and direct the reader to your blog site…now that is a win-win situation.

Write Interesting Headlines: You catch bees with honey, and you catch readers with catchy headlines. Using less than 70 characters, you are supposed to inform, hook, and promise your reader something they need or want…that is not so easy. Make sure your headlines eliminate guesswork, so your reader knows exactly what they will find once committing to read, and keep them eye-catching and witty when appropriate.

Advanced Blog Marketing

Define Your Editorial Approach: As a business, you should be able to articulate who you are, what you offer, what you stand for, and what you do. This authority should be present in all of your content. Your corporate blogs must stand for the same thing your business stands for. Post blogs that make sense to you, and make sure your readers know who you are so that the posts make sense to them as well.

Content creation can drive your editorial approach; instead, have your editorial approach drive your content.

Utilize Social Integration Strategies: When you create content for your blog site, integrate it into your social media platforms as well. Develop a strong promotional plan for your blog that works for each of the social platforms you are using. One single blog post can be dissected and rearranged to work on any social media platform, and doing this at the time you post it on your site is both time effective and economical.

If you want your blog site reviewed, visit or Tweet @Seositecheckup and share your information. You can email us directly at information@seositecheckup.comor visit our website for more details.

Tell us: 

  • Where to find your blog
  • What you consider the largest problems
  • What your short term and long-term goals are

We can help you determine if your website needs help, and show you exactly where and how to fix the problems. With experts available, we can help you get your site on track if you are unsure where to start on your own.

Our free tools help diagnose your on-page SEO efforts and show you exactly where you stand, so why not take advantage of them and get your page on target for better traffic.