Content marketing has become an increasingly important part of any successful digital marketing strategy. The key to content marketing success is having the right tools to help you create, manage, and optimize content for maximum reach and engagement.

In this article, we’ll highlight 10 of the top content marketing tools you should consider trying in 2023. We’ll discuss their features and how they can help you create content that will engage and convert your target audience. We’ll also provide tips and best practices on how to use each tool to get the most out of your content marketing efforts.

Let's begin.

10 tools to take content marketing to the next level in 2023

Here is a list of 10 content marketing tools that we think can help you boost your engagement, search engine rankings, traffic, and sales in 2023.

1. SEMRush

SEMRush is one of the top content marketing tools. This comprehensive SEO suite helps businesses optimize their content to reach more customers and improve their organic search rankings.

It features powerful keyword research, competitor analysis, and website audit tools to ensure companies can make informed decisions about their content marketing strategy. Additionally, SEMRush's intuitive dashboard allows users to easily track the performance of their content and make changes accordingly.

With all these features, it's no wonder why SEMRush is a popular choice for businesses looking to improve their online presence in 2023.

2. Clearscope

Clearscope is a powerful content marketing tool that is designed to help businesses create optimized content quickly and efficiently. It enables users to analyze the keywords and topics of their competitors, as well as track their content performance. Utilizing machine learning and AI technology, Clearscope provides content creators with detailed insights into their audience, helping them to produce content that resonates with readers. 

We recommend using Clearscope for two main purposes:

  1. To create content outlines and pick subtopics that would actually help you match the search intent and rank higher on Google SERPs.
  2. To identify and use the right keywords in your content, which would help you rank for the most number of keywords as well as establish semantic context for maximum reach and engagement. 

3. NeuronWriter

While Clearscope is amazing, it can be expensive. If you're looking for a cheaper alternative, NeuronWriter is a good one.

Apart from features like keyword optimization and content brief generation, NeuronWriter also offers NPL and a few other features that can help with content marketing processes.

With the ability to generate content from template libraries, audio recordings, and even natural language processing (NPL) technology, NeuronWriter enables users to create high-quality content quickly and efficiently. Additionally, NeuronWriter allows for collaboration on projects with multiple users, making it perfect for larger teams. Finally, the platform is easily customizable, allowing users to tailor their experience to best suit their needs.

4. AIOSEO WordPress plugin

AIOSEO (All in One SEO) WordPress plugin can be a powerful content marketing tool.

With this plugin, users can easily optimize their websites for organic search engine visibility, set up automatic sitemaps, and easily create advanced metadata and social media integration. All these factors can help your content achieve its maximum potential.

Additionally, AIOSEO All in One SEO Plugin offers users the ability to add custom titles, descriptions, and keywords to their websites — all of which are essential tools for effective content marketing strategies in 2023.

Although we prefer AIOSEO, there are other alternatives that offer approximately the same features. Those plugins are Yoast SEO and Rank Math.

5. MonsterInsights

MonsterInsights is a content marketing tool that provides user-friendly analytics and insights to help marketers understand the performance of their content and optimize it for better results. Its powerful reporting capabilities enable marketers to make data-driven decisions quickly and easily.

MonsterInsights also offers detailed reports on website engagement, visitor behavior, and other essential metrics. With its comprehensive features and reliable solutions, MonsterInsights is an ideal choice for any content marketer in 2023 who is serious about improving performance with data-driven decisions.

6. Headline Analyzer by CoSchedule

Headline Analyzer by CoSchedule is a great content marketing tool for crafting headlines that draw readers in. This tool allows users to check the emotions, power, and uniqueness of their headlines and tweak them accordingly.

It helps content creators craft headlines that are SEO-friendly and quickly optimize them for maximum reach and engagement. It also provides helpful insights into which words and phrases work best for different types of audiences.

The battle for top search engine rankings, the highest possible traffic share, and click-through rates (whether on SERPs or on social media) has become fiercer than ever. There's too much content online, and it has become tougher and tougher to stand out. CoSchedule’s Headline Analyzer is, therefore, an invaluable tool for content marketers in 2023 to craft amazing headlines that attract readers, boost engagement, drive traffic, and increase conversions.

7. BuzzSumo

BuzzSumo is a powerful content marketing tool for businesses and professionals in the digital marketing world. It allows users to discover the content that is trending within their industry as well as track their competitors’ content strategies. BuzzSumo allows users to identify influencers in their industry, and create powerful content that resonates with their target audience.

With its comprehensive suite of features, it’s no wonder that BuzzSumo is expected to play an important role in 2023 — especially if you want to expand your content marketing efforts to social media platforms.

8. Buffer

Buffer is a popular content marketing tool for social media scheduling and expansion. It is an easy-to-use platform that allows businesses to easily schedule content across multiple social media accounts at once, as well as analyze performance and gain insights into how posts are performing.

With its intuitive interface, users can easily set up campaigns, track performance, and even collaborate with team members on content creation.

Additionally, Buffer provides an array of advanced features, such as tagging and custom audiences, that help businesses create more targeted campaigns. With its powerful analytics suite, users can make informed decisions on their social content strategy in order to get the most out of their social media presence.

9. OptinMonster

OptinMonster is one of the most popular content marketing tools for lead generation in 2023. Its powerful features, such as content gating, allow users to control access to their content, ensuring that only those with the right credentials can view it. If done right, this can play a huge role in increasing leads generated from your content and, therefore, the ROI of your content marketing.

It also offers a wide range of other features, including advanced targeting and segmentation, exit intent triggers, page-level targeting, and A/B testing. All of these features combined make OptinMonster the perfect tool for content marketers looking to optimize their lead-generation efforts.

10. Grammarly

Grammarly is an excellent content marketing tool for businesses to use in 2023. Not only does it offer help with grammar and spelling, but it also provides an AI-based writing assistant, plagiarism checker, and tone detector.

Most importantly, Grammarly helps you avoid creating bland, uninteresting content that is full of grammatical errors. This directly helps improve the quality of your content, engagement rate, and the potential to drive leads and revenue from it.


As we look ahead to the new year, content marketing is sure to remain a key part of any successful digital marketing strategy. The ten tools highlighted here are just the tip of the iceberg when it comes to the wide range of content marketing tools available in 2023. 

With such a variety of options, businesses should take the time to research and compare different platforms in order to determine which one best suits their needs. Utilizing the right tools and strategies can help businesses achieve content marketing success in 2023.