May 12, 2025 by Jason Roy
3 Types of Backlinks: The Good, Bad, and the Worst
Backlinks are important; there is no doubt about that.
Advanced SEO
Become the master of SEO with our 'Advanced SEO' category. Tackle advanced and highly complex topics to become the best at search engine optimization.
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April 25, 2025 by Jason RoyHow to master brand content: A complete guide for content marketers
Creating content is easy. Building brand content that people remember? That takes strategy.
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April 6, 2025 by Jason RoyHow to apply E-E-A-T to your content and boost on-page SEO
If you’ve been creating content for a while, you’ve probably heard about E-E-A-T — short for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not just another buzzword thrown around...
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April 6, 2025 by Jason RoyHow local businesses can apply E-E-A-T to rank higher in local search results
Google cares about trust—especially when it comes to businesses in your neighborhood. If you're a local plumber, restaurant, dentist, or boutique shop, building your website around E-E-A-T (...
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April 6, 2025 by Jason RoyE-E-A-T for affiliate sites: How to build trust while monetizing
Affiliate sites often walk a tightrope. On one hand, they want to monetize through product recommendations and affiliate links. On the other, they must demonstrate Experience, Expertise, Authoritative...
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April 6, 2025 by Jason RoyA step-by-step guide to creating an E-E-A-T content framework for your blog team
Content teams today are under pressure to produce high volumes of content fast. But what often gets lost in the race to rank is quality.
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February 2, 2025 by Jason RoyHow to separate the effect of HCU in a core algorithm update
Google's core algorithm updates can send shockwaves through search engine rankings, leaving SEOs scrambling to understand what changed. Among these updates, the Helpful Content Update (HCU) stands out...
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January 10, 2025 by Jason RoyStudy highlights growing frustration with traditional search during product research
Consumers are increasingly turning to platforms like Reddit for product research, citing dissatisfaction with traditional search engines and ads. A recent Reddit study sheds light on this trend, revea...
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September 30, 2024 by Jason RoyUnlocking local SEO Success: A guide to voice search optimization for local businesses
In today's digital age, voice search has emerged as a game-changer, revolutionizing the way people interact with technology. With the rise of voice-enabled devices and virtual assistants like Siri, Al...
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May 10, 2024 by Jason RoyA beginner’s guide to fact-checking AI-written content
Ever stumbled upon an article that reads flawlessly, packed with information, yet leaves a nagging doubt in your mind?
