Facebook has become an important tool for many online marketers, and one which can bring you a lot of targeted traffic. However, it’s important that you have a specific strategy for using Facebook and making sure that you get the most value out of your fan page. In this article, we’ll be laying out a strategy that you can use to attract more fans to your page and to build your subscriber list.
Structuring Your Facebook Fan Page for Optimum Exposure
A lot of marketers do nothing more than try to get someone to like their Facebook page. However, this approach does not make full use of the power of social media marketing. Facebook is also a great place to use viral marketing strategies to get your fans to spread the word about your company. To make this work, you need a system that collects fans and which gets them to spread the word about your page while the thought is still fresh in their mind.
The best time to do this is when they first arrive on your fan page. This is also the best time for you to add them to your email subscriber list. All you need is a systemized process that accomplishes all of these with the least work possible required from your fans.
Step #1: Collecting Fans
You can begin your Facebook marketing strategy by creating a static welcome page and an offer for a free download or a video in exchange for the person liking the page. This is the landing page to which you will send new visitors to as well as the people who click on your Facebook Pay per click ads or when they find your page by searching for it. For example, your primary welcome page might read something like this:
“Like this page and receive a FREE SEO Mastery Course by instant download.”
You can easily create this kind of welcome page using the free Facebook FBML application and some basic knowledge of HTML coding.* The key is to restrict access to your wall until the person likes the page and exercises the free download offer.
*If’ you’re not familiar with HTML coding, see our article on how to hire a good web programmer.
Step #2: Spreading the Word through Viral Marketing
Once your new fan has clicked the like button, your next step is to use this opportunity to get them to share the free download offer with their friends. The best way to do this is taking them to a page with a button that invites them to “unlock the download.” When this option is chosen, an automatic status update is posted on the new fan’s wall which invites their friends to visit your welcome page and like the page in exchange for the download. This allows the new fan to share your like offer with only the push of a button.
Once this step is completed, the fan will arrive on a new page, where they can download their free gift instantly. It’s on this page that you make your final offer to your new fan…
Step #3: Collect Your New Fan’s Email Address
Once your new fan has collected their download, your next job is to collect their email address in exchange for a second free gift. The best way to do this is to put the download link and the email collection offered on the same page. For example, your email collection offer page might read like this:
“Thanks for liking us, a second free gift awaits you below. Click the link below to receive your free download your free gift.”
Below this, you would include an email opt-in form that invited them to subscribe to your free email mini-course. It’s important that this step offers them a free email mini-course. For details on why this is important, see our article on email marketing. Of course, if your new fan has already liked your page, invited their friends, and given you their email, this is a good time to make a final offer to them: a product for sale.
You can accomplish this by setting up a sales page as the thank you page for your email opt in offer. While this might sound complicated, an experienced programmer can create it within days and for a fee of $100 to $200. Once you have this done, it’s time to create an ad for driving traffic to your Facebook offer.
Step #4: Create Your Facebook Pay Per Click Ad
Once you have your Facebook fan page maximized for collecting new fans and building your email subscriber list, you can create a PPC ad for spreading the word about your offer on Facebook. For more information on PPC advertising, see our article PPC Marketing which covers how to select the right keywords and to write a good PPC ad. Basically, the most important keys to creating a good Facebook PPC campaign is to make your offer as targeted as possible to your most qualified prospects.
The Facebook ads platform allows you to display your ad to people who are interested in specific subjects. For example, if your fan page is for an SEO services company, you can select to have your ad displayed to people whose likes include: search engine optimization, internet marketing, web design and search engine marketing. This will ensure that the people who see your ad are people who are most likely to be interested in your offer.
For examples of this type of Facebook marketing, see the Facebook fan page for Tim Ferriss. In addition to this, it’s important to optimize your website so it will be found in the search engine results. This is where we are here to help you by providing you with detailed information on how to succeed with your online marketing and SEO.
You can get started by signing up to receive your FREE seven-day mini-course which walks you step by step through the process of laying a strong foundation for SEO success. To get instant access to this mini-course and watch your site climb the search results, hurry and fill in the form below.
In the meantime, check out our new logo and give our Facebook page a “like.” We’re constantly testing Google and doing research, so whenever we find out something new and useful, we post it to that page.
For internet marketers, keeping up to date is essential – let us take care of that.
Since we’re in the process of rolling out our Facebook page, what’s more fitting than an article on Facebook fan pages?
Facebook is still a new frontier. Unlike a few years ago, we now know a thing or two about it. We understand why people use Facebook and we understand how people use Facebook. With this information, we can determine how to best use Facebook to grow our businesses.
Convert Visitors into Likes
Let’s talk about converting page visitors into “likes.” What newsletters and subscriber lists were for the past decade, social media “likes,” “tweets,” and “follows” are for the future.
And social media lists are much better than subscriber lists. Instead of constantly reaching out to your audience through e-mails, you can now interact with your audience. You can now create central social hubs for everything your business does. Talk about tribe building!
But, as most aspiring social media marketers know, getting thousands of likes on a Facebook page is anything but easy. In fact, most people struggle to even get a small handful of likes. They might invite all their friends and family to inflate their numbers, but does this help their business? Absolutely not.
So how do you get more targeted likes?
Well, think of it this way. If you were selling a product on a website, where would you want your search traffic to land? Probably on a landing page! This is because if you just had a product screen with a brief description, people probably aren’t going to buy.
But if you have a highly specific and informative landing page, the chances that your readers will buy skyrocket.
Yet for some reason, people don’t view Facebook fan pages with this same concept in mind. If someone lands on an empty Facebook fan page window, what are they going to do? Unless they have some sort of emotional attachment to your page, they’re probably going to exit immediately.
This is why a lot of people say Facebook ads don’t work. It’s because they get thousands of clicks with their ads, but none of these clicks convert into “likes.” And with Facebook, it’s all about the likes!
With classic internet marketing, if we want our visitors to convert, we make landing pages. With Facebook, the same rule applies, with just one change: unlike search traffic, Facebook page visitors are very unlikely to be in the mood to buy.
They’re not looking to shop on Facebook. No, they’re looking to talk to their friends, co-workers and families. They’re on Facebook to find out what’s going on with their network of friends. So if you design your Facebook page to sell, sell, sell, it’s just not going to work.
When you design your landing page, don’t focus on selling, pitching, or promoting your products/services. Instead, focus solely on giving value.
Yes, you can mention your products or services. But don’t mention them in a light that makes the customer think you want them to buy something. Instead, give them direct value first, get the “like,” build relationships and then worry about selling!
It’s a long process, no doubts about it. But remember, you’re not just selling products here – you’re building a community attached to your business. It’s more work upfront, but will certainly pay off in the future.
Just finished writing a book? Why not give away the first two chapters to anyone who “likes” your page? Just released a new internet marketing tool? Let your Facebook fans try it out for free – without asking for anything in return!
People are on Facebook to be entertained. Entertain them and give them value. In return, they’ll give you a “like” – a personal invitation directly into their lives. Not bad!