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Intermediate SEO

Take your SEO skills to the next level with our 'Intermediate SEO' category. This category has relatively blog posts that deal with more complex topics.

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SEO for Ecommerce: How to increase organic search traffic

The ongoing COVID pandemic has affected PPC campaigns -- and revenue -- for e-commerce businesses. It's time to look to SEO, increase organic traffic, and steady the ship. Here's how e-commerce businesses can increase organic traffic.

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10 quick tips to help sharpen your website content and make it more effective

The effectiveness of your SEO campaign and marketing strategy largely depends on the quality of your website content. Here are 10 quick tips to help you make your website content more engaging and effective.

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What is Google Discover? And how to optimize content for Google Discover

Google Discover is a useful tool that can help drive a substantial amount of traffic to your content. Let's learn what Google Discover is and how to optimize your content for it.

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6 important metrics for content marketers (and how to find them)

A content marketing strategy isn't complete without monitoring KPIs and measuring success. In this blog post, we list 6 important metrics for content marketers and how to find them.

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How to stay ahead of Google’s search engine algorithm updates

While you cannot account for everything, you can build a solid SEO foundation to make sure algorithm updates don't negatively affect your site's rankings. Here is what you need to know to stay ahead of Google's search engine algorithm updates.

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The Secret to Successful Backlinking

Doing the research to optimize your site will boost your SERP rankings, helping drive traffic to your site. But it isn’t the only way and, some would argue, maybe not even the most effective way. You also want other sites to link to yours. It adds credibility and increases your organic search engine rankings.

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7 content marketing tips for 2020

With the introduction of Google BERT, a rise in podcast marketing, and more focus on user experience, content marketing in 2020 may take a slightly different shape. Here are 7 content marketing tips to follow in 2020.

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6 very common keyword research mistakes you might be making

Keyword research not only helps content rank higher on the search engine results pages for the right keywords, but it also dictates the structure of the content. Poor keyword research and selection can have long-term negative effects. Here are 6 keyword research mistakes to avoid.

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6 tips for optimizing landing pages for search

A landing page that ranks high in the SERPs and brings in regular traffic is a huge plus for keeping the cost of conversion down and exploring different testing opportunities. This post shares 6 tips on how to optimize landing pages for search.

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5 search engine optimization tips for e-commerce websites

Not many ecommerce websites focus on a well-rounded content and SEO strategy. Here are 5 search engine optimization tips for e-commerce website owners that may help them get free traffic.

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