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Intermediate SEO

Take your SEO skills to the next level with our 'Intermediate SEO' category. This category has relatively blog posts that deal with more complex topics.

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How to stay ahead of Google’s search engine algorithm updates

While you cannot account for everything, you can build a solid SEO foundation to make sure algorithm updates don't negatively affect your site's rankings. Here is what you need to know to stay ahead of Google's search engine algorithm updates.

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The Secret to Successful Backlinking

Doing the research to optimize your site will boost your SERP rankings, helping drive traffic to your site. But it isn’t the only way and, some would argue, maybe not even the most effective way. You also want other sites to link to yours. It adds credibility and increases your organic search engine rankings.

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7 content marketing tips for 2020

With the introduction of Google BERT, a rise in podcast marketing, and more focus on user experience, content marketing in 2020 may take a slightly different shape. Here are 7 content marketing tips to follow in 2020.

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6 very common keyword research mistakes you might be making

Keyword research not only helps content rank higher on the search engine results pages for the right keywords, but it also dictates the structure of the content. Poor keyword research and selection can have long-term negative effects. Here are 6 keyword research mistakes to avoid.

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6 tips for optimizing landing pages for search

A landing page that ranks high in the SERPs and brings in regular traffic is a huge plus for keeping the cost of conversion down and exploring different testing opportunities. This post shares 6 tips on how to optimize landing pages for search.

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5 search engine optimization tips for e-commerce websites

Not many ecommerce websites focus on a well-rounded content and SEO strategy. Here are 5 search engine optimization tips for e-commerce website owners that may help them get free traffic.

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6 reasons why your content might not be ranking higher in the SERPs

Are you struggling with achieving higher rankings in the SERPs despite doing everything right? Here are six reasons why your content might not be ranking on the top and what you can do to fix it.

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Identifying and Fixing 13 Common Technical SEO Issues

Search engine optimization or SEO is a complex process involving many steps which change and develop over time. Understanding the basics of SEO is a good start, but knowing the ins and outs of technical SEO will help you take your website to the next page of search engine results.

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How to write highly engaging and interesting blog posts

In today's digital world of ever-shrinking time span, you need to attract readers and grab their attention with engaging content. Here are a few tips on how to write interesting content that online readers enjoy.

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6 effective ways to increase user engagement on your website

Website engagement rate is crucial -- both in terms of higher search engine rankings and boosting conversion rate and credibility. This post highlights 6 effective ways for successfully increasing user engagement on a website.

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