April 29, 2024 by Jason Roy
Google Search gets a spring cleaning with a core algorithm update
Google, the search engine giant we all rely on, is constantly working to improve the quality of its results.
Author Profile
Jason Roy
Jason Roy is a freelance blogger & SEO consultant with over five years of experience. When he is not improving search engine rankings for his clients, he is usually surfing and golfing.
April 29, 2024 by Jason Roy
A beginner’s guide to understanding zero-volume keywords
Welcome to the thrilling world of SEO, where sometimes the smallest, most overlooked elements hold the key to success.
April 28, 2024 by Jason Roy
Google updates documents on how to diagnose ranking drops
Google just released a major update to its documentation on diagnosing website ranking drops. This revamped guide dives deeper into the reasons behind traffic dips and offers fresh insights on how to ...
April 12, 2024 by Jason Roy
The future of search: Insights from Google's CEO, Sundar Pichai
In a revealing conversation, Google's CEO Sundar Pichai shares his perspective on the rapid advancements in artificial intelligence (AI) and its significant impact on the future of search engines.
April 7, 2024 by Jason Roy
How does Google choose canonical web pages?
In a recent Google Search Central video, Gary Illyes, a prominent figure at Google, shed light on how Google chooses canonical web pages and why duplicate pages can actually be beneficial for SEO.
February 6, 2024 by Jason Roy
Alt Tags and Other Image Optimization Tools
Optimizing each of these types of text enhances the SEO of your site and assists you in further communicating your site’s theme to the search engines.
February 1, 2024 by Jason Roy
7 Online Directories For Listing Your Business For Local SEO
When it comes to local SEO, submitting your business to various online directories is one of the most effective ways to build your online presence and improve your search engine rankings.
January 13, 2024 by Jason Roy
7 Google Business Profile metrics you should monitor
As a business owner in the digital age, understanding the performance of your Google Business Profile (GBP) is crucial.
December 10, 2023 by Jason Roy
Unraveling the mysteries of Google search: Insights from Pandu Nayak's testimony
In the labyrinthine world of SEO, understanding Google's inner workings is akin to holding a treasure map. The U.S. vs. Google antitrust trial, particularly Pandu Nayak's testimony in October, was a w...
December 2, 2023 by Jason Roy
Bridging the divide: Mastering content gap analysis
In the ever-evolving digital marketing landscape, understanding and leveraging content gaps has become crucial for businesses aiming to enhance their online presence.
November 26, 2023 by Jason Roy
How local businesses can leverage partnerships for enhanced SEO and visibility
Local businesses often struggle to stand out in the busy world of digital marketing. An underused yet effective strategy is establishing strategic local partnerships. These alliances not only improve ...
November 12, 2023 by Jason Roy
Navigating SEO data & reporting: A comprehensive guide to avoiding common missteps
In the dynamic realm of Search Engine Optimization (SEO), professionals face the critical task of interpreting complex data. This data not only reveals the effectiveness of SEO strategies but also dic...
