One of the common problems new online marketers run into is a lack of good tools for assisting them with their search engine optimization and online marketing. There are a TON of free SEO tools, but it’s hard to sort through them all and find the ones that can really help you and which are user-friendly enough to make your life easy. In this article, you’ll learn about seven free tools that can dramatically increase your search engine optimization and online marketing success.

Tool #1: Google Analytics

Google Analytics is a free tool provided by Google which empowers you to find out exactly what your visitors are doing on your site and how they’re getting there. For example, using Google Analytics you can find out:: which search phrases your visitors are using to find your site, the average amount of time your visitors are spending on your site, the average amount of time each visitor is spending on each page of your site, which links your visitors clicked while they were on your site, what geographical area your visitors are coming from, which sites are referring the most traffic back to your site and much more.

It takes just a few minutes to set up your Google Analytics account and within 24 hours you’ll be able to track the behaviors of your visitors and tweak or focus your marketing accordingly.  

Tool #2: Google Alerts

Google Alerts is another free tool provided by Google. With this tool, you can select a word or phrase or even an entire sentence and have automatic emails sent to you whenever that word, phrase, or sentence is published anywhere on the internet. This is a powerful tool for keeping track of what content your competitors might be creating and publishing, which can be useful for analyzing the approach of your competitors and even reverse engineering their content marketing strategies.

Google alerts can also let you know when something is being written about you or your company online.  This can be useful for finding out if someone is duplicating your content or saying something negative which might hurt your company’s online reputation.

Tool #3: The Warrior Forum

The Warrior Forum is a community of internet marketers who share ideas and advice about their experience with internet marketing. The experience level of the users on this forum spans from complete novices to experts, which means you do have to be careful about whose advice you listen to. However, the good thing about Warrior Forum is that there are users who have experience in just about every niche possible as well as users who specialize in: copywriting, PPC marketing, SEM marketing, Email marketing, SEO, backlink building, article writing, and affiliate marketing.

Most of all, this forum is a great place to get candid feedback and reviews on popular SEO and internet marketing products. This is a good alternative to reading online reviews, which are often written by people promoting the product and which therefore might not be 100% objective.  The Warrior Forum has free membership levels and paid levels.

Tool #4: Traffic Travis

Traffic Travis is a free tool that simply requires a name and email to download. This tool was created by affiliate marketer Mark Ling and is available in both free and professional versions. With this tool, you can: analyze your competition for keyword ideas, find out which of your competitors are spending the most money on a specific set of keywords, analyze your on-page SEO and discover which changes can help you optimize your site better, analyze which sites are linking to you including their page rank and the anchor text of the link leading back to your site, do mass checks on specific keywords and find out how often they’re being typed into the search engines and much more.

For detailed information on how  Traffic Travis  can help you with your search engine optimization, PPC marketing, and keyword research, see our article: “Traffic Travis Review: Free Keyword Research Tool for Online Marketers.”

Tool #5: Our Free Diagnostic Tool  

Finally, you have our free website diagnostic tool here on With this free tool, you can find out exactly what you need to do today to optimize your site for the search engines and for increased conversions. By simply typing your URL into this tool, you can find out:: exactly what you need to do to increase your site speed by as much as 300%, how many (and which) sites are linking to your website, how safe your website is from hackers, how well your metadata and content is and much more.

To use this free tool right now, simply visit the home page and submit your site’s URL.

Tool #6: E-commerce solutions

Some shopping cart and e-commerce solutions such as 1Shopping cart include measurement tools that can help you to determine how effective your sales pages and opt-in forms are. In addition to this, some e-mail marketing systems such as Aweber and Constant Contact allow you to measure conversion rates for your opt-in forms.

Tool #7: Yahoo Site Explorer

Yahoo Site Explorer is also a resource that can help you to check your backlinks and website statistics such as time spent on site and ranking variables.

If measuring and testing to improve your site's SEO status seems like a lot of work that is because it is. However, with a little hard work and perseverance the results you will get can be tremendous.

Bonus Free Tool: A Seven Day Step by Step SEO Mini-Course

As a final tool for assuring your search engine optimization and online marketing success, we’ve put together a FREE seven-day email mini-course that walks you step by step through the process of creating a site that will get found in the search results and convert your visitors into subscribers or paying customers. To download this free email mini-course and to receive regular updates on SEO and internet marketing, fill in your name and email below and hit the send button.

Remember, knowledge is power, and we’re here to empower you to succeed in the online marketplace. Fill in the form right away to receive your free mini-course.