October 4, 2024 by Jason Roy
What is content decay? And how to fix it
As content marketers and SEOs, we often focus on creating new content, hoping it will drive more traffic and engagement.
Author Profile
Jason Roy
Jason Roy is a freelance blogger & SEO consultant with over five years of experience. When he is not improving search engine rankings for his clients, he is usually surfing and golfing.
September 30, 2024 by Jason Roy
5 SEO Mistakes That Expert Webmasters Avoid and How They Handle Failure
In your process of developing a website that is search engine optimized, you have most likely avoided many obvious mistakes that are highly penalized by major search engines such as Google. Keyword st...
September 30, 2024 by Jason Roy
Unlocking local SEO Success: A guide to voice search optimization for local businesses
In today's digital age, voice search has emerged as a game-changer, revolutionizing the way people interact with technology. With the rise of voice-enabled devices and virtual assistants like Siri, Al...
September 28, 2024 by Jason Roy
A beginner’s guide to branded SEO
Consumers are increasingly becoming brand-conscious. Therefore, building a strong online presence is more crucial than ever.
September 2, 2024 by Jason Roy
A beginner’s guide to outbound links
In the vast expanse of the internet, outbound links act as bridges, connecting your website to the wider digital landscape. These hyperlinks, when clicked, guide visitors to external websites, offerin...
August 25, 2024 by Jason Roy
11 ways to increase your website's crawlability and indexability
Crawlability and indexability are two crucial factors that determine your website's visibility in search engine results. A website that is easily crawlable and indexable is more likely to appear in se...
August 8, 2024 by Jason Roy
5 SEO Myths You Should No Longer Follow In 2015
SEO can be tough.
August 8, 2024 by Jason Roy
8 lessons and takeaways from Google’s API leaks
Let's face it, the recent leak of Google's API documentation sent shockwaves through the SEO community. While Google has downplayed its significance, claiming the leaked data is incomplete and outdate...
August 3, 2024 by Jason Roy
The growing importance of brand marketing in modern-day SEO
Search Engine Optimization (SEO) has transformed dramatically over the years. Initially, it was a straightforward exercise in keyword stuffing and backlink building. As search engines evolved, their a...
July 13, 2024 by Jason Roy
Why you should add FAQs to important web pages
Have you ever lost a potential customer because they simply couldn't find the answer to a question they had about your product?
June 29, 2024 by Jason Roy
H1 and title tags: Does Google care if they match?
For years, SEO professionals have been locked in a debate about the ideal relationship between H1 tags and title tags. In the bygone era of keyword stuffing, the answer seemed like a no-brainer: cram ...
May 10, 2024 by Jason Roy
A beginner’s guide to fact-checking AI-written content
Ever stumbled upon an article that reads flawlessly, packed with information, yet leaves a nagging doubt in your mind?
