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SEO News & Changes - Intermediate Level

The world of SEO is constantly evolving and changing. If you do not keep a track of all the changes and trends, you cannot leverage new SEO techniques to improve your site's position. We regularly publish SEO news and posts here.

Facebook EdgeRank, Graph Search and Your Business

There are several ways to excel in Facebook, just as with Google, algorithms help rank your site and anything you put on it. Learn about EdgeRank and Graph Search, two things that can help your Facebook page dramatically. 

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A New Penguin Update? What to Look For.

Folks, it looks like we've got another Google update in the pipeline. Here's what you can expect.

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Facebook’s New “Graph Search”

Well, it’s here. We’ve been talking about this for a while, and it’s finally here: Facebook’s “Graph Search”.

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Massive Insight on the Future of SEO

Today we’re going to do a bit of a different article. We’ll be piggybacking off of an absolutely incredible SEO article by Rand of SEOMoz.org. And we’re not even going to link to him.

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Google's Exact Match Domain Update

Google’s done it again – released an algorithm that throws a massive wrench in the SEO gears, and has shaken the hornets nest that is online business owners.

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How the Olympics Can Make your Business

The Olympics are advertiser heaven. Much like the Super Bowl, advertisers compete to have the funniest and most persuasive ads during commercial break. And for most people, that’s where they think the value is for businesses in these types of events: the advertisers. If you don’t have the budget to make an ad for the Olympics, you’re probably not going to get a lot of exposure.

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Is Google Responding to Bing?

Lately, we’ve been talking a lot about the Google vs. Bing competition. Bing, the massive underdog, has definitely been stepping up their game. And it’s been showing. Recently, they reported a 5% increase in search users from Google. A huge deal, considering where Bing started from. But now Bing has another victory under their belt: user satisfaction.

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New Panda Update and the Bing vs. Google Battle

We’re at Panda 3.8, now. On June 25th, Google released a new update to Panda, which affects approximately 1% of search results. This isn’t a major update – more of a refresh. But check your traffic stats regardless. If you’ve seen a drop or increase since the 25th, realize it was likely as a result of Panda 3.8. And since this update was more of a refresh, it’s more reinforcement of Panda standards.

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Google’s New “Trusted Store” Program

Recently, Google’s been promoting “Trusted Store” badges. It’s another way Google’s showing its push for more quality search results and web-based businesses. But it’s also a fantastic way for online retail store owners to increase their credibility, get more sales and rank better.

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Cutting Through the Noise and Preventing a Penguin Panic

It’s been about two weeks since Penguin came out. The SEO world is still rampant with confusion. As one of the most controversial updates since the great Panda, Penguin seems to go against everything Google stands for.

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