Jason Roy is a freelance blogger & SEO consultant with over five years of experience. When he is not improving search engine rankings for his clients, he is usually surfing and golfing.
Pay per click (PPC) marketing can prove to be an effective tool for driving traffic to your site and testing variables to optimize your traffic conversion. However, succeeding at PPC marketing takes m...
No matter what niche you’re in, there are hundreds or even thousands of other sites in cyberspace that you’re competing with. What’s going to make your site stand out? There are already plenty of grea...
You might have heard some talk about how compressing your web pages helps with your site’s SEO, but how does it help and how can you use it on your site? This article will provide you with some detail...
Your Robots.txt file is what tells the search engines which pages to access and index on your website on which pages not to. For example, if you specify in your Robots.txt file that you don’t want the...
The term “metadata” is used to describe information within the coding of your site that the search engines use to index your site. The search engine companies send programs called “spiders” out to gat...
A common problem for on-page optimization is keeping the content within your website organized so that the search engines can make a clear distinction as to the theme of your pages. If you create a we...
This article is a review of the keyword research tool Traffic Travis. Traffic Travis is a software application for PCs that operates right from your desktop and helps you to analyze keywords for build...
Everyone who knows SEO understands just how important the practice of building quality backlinks is. However, for many, it is also the most difficult and time-consuming component of search engine opti...
One of the most difficult parts of increasing your page rank is building high-quality incoming links. After all, it’s the only thing SEO practice that requires you to have the cooperation of someone e...
In “The Basics of Effective Website Copywriting Part I,” you learned how to plan and organize your ideas to prepare for the creation of your sales copy. In Part II, you learned how to create the first...
In “The Basics of Effective Website Copywriting Part I,” you learned how to plan and organize your ideas to prepare for the creation of your sales copy. In this article, we’ll be covering some specifi...
No matter how well optimized and well-functioning your site is, or how attractive its design features are, your site’s ability to make conversions depends on how effective your copywriting is. So impo...
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