If you want high-quality and targeted traffic to your website, what should you do?
Creating great content is, by far, the most logical answer to the traffic problem, right?
And it is true, too. Creating great content is very important, and you also have to do it on a consistent basis. Produce high-quality and useful content on a regular basis if you want to build a loyal audience and fan following.
However, in the modern digital marketing world, there is a little twist waiting for you.
The build-it-and-they-will-come approach doesn’t work anymore.
There was a time when the information on the internet was severely limited. There were only a few good websites that were producing great content. As there wasn’t much competition, internet users would flock to a good piece of content. They would find it from anywhere.
Now things are changed.
Starting a new blog is extremely easy. You don’t even have to spend any money on it if you don’t want to. Anybody can start an up-and-running blog or website in less than 24 hours. Almost everybody is producing content. This is why so many bloggers and content marketers find it difficult to survive in this modern, more competitive online world. If you want to stand out, you need support.
Let me explain what kind of support should you seek.
Imagine this very common scenario.
You find a great topic, do hours of research, write a great post, add visual elements to make it more interesting, and publish it on your blog. However, even after spending hours on it, you find out that nobody read your post.
On the other hand, how good would it be if a well-established blogger — who already has a loyal following and readership — redirects her own audience to your blog post?
You not only get great exposure, but you also acquire high-quality backlinks, free traffic, and more credibility.
But the real problem is how do you get the attention of those influencers and well-established bloggers in your niche?
In this post, I’m going to tell you exactly that.
You will find a few proven tips and tricks that will help you attract the attention of renowned bloggers and influencers from your niche. And if you play your cards right, you can generate powerful backlinks and lots of traffic from them.
So, let’s get started.
Tip #1: Emulate Strategies of Successful Influencers
This is one of the best tips that will help you get the attention of a renowned influencer and powerful backlinks for your website.
The idea is simple.
Find a strategy that one of the influencers or popular bloggers in your niche teaches and recommends. Emulate that strategy, find great success, and let that influencer know that her strategy actually worked and that you’re so grateful for it.
If you find noticeable success with it, you can even offer to write a case-study on her blog to show how her technique worked for you. If you do it right, it will almost always work. However, there are a few things you need to know about it.
Make sure that the strategy you pick is personalized. It means that it must be the influencer’s own trick to achieve success. The closer the strategy is to the influencer, the better this method will work for you.
Make sure your chosen strategy is the one that a popular blog constantly teaches and recommends to her own target audience.
Make sure the influencers works directly within your niche. Otherwise, you will be receiving irrelevant backlinks and untargeted traffic.
And here is the most important tip. Keep repeating the strategy until you find great success. If you fail the first few times, don’t worry and don’t give up. Keep emulating it until you become successful. Only then let the influencer know.
Remember to note down each and every step of what you do. It will be important when it comes to writing the case study.
Here is an example.
Brian Dean from Backlinko teaches a content creation strategy, “The Skyscraper Technique”. If you are in the content marketing niche and if you were to follow his strategy step-by-step and achieve great success, you could easily let him know that it worked.
If you find success, it’s actually a win for the influencer. He would love to talk about your success and share it on his social media profiles. Most likely, he will also link to your website mentioning how you used his technique to achieve such a great success.
See the following image.
A couple of bloggers used the same technique, and Brian Dean mentioned them on his own blog, providing them a powerful contextual backlink.
Tip #2: Create Expert Roundup Posts
Creating expert roundup posts is another great way to attract the attention of several renowned bloggers and influencers simultaneously.
This is how it works.
You chose a good topic to create the expert roundup post on. It has been done quite a few times now, so be careful in choosing the topic. Make sure it is unique enough to spark the interest of readers as well as the influencers.
Once you finalize the topic, shortlist at least 50 top bloggers and influencers in your niche. Send all of them a nice email. Start with thanking their services to the community and the niche, and then mention that you’re creating an expert roundup post for your blog. Also, request that you’d like them to contribute with a few words.
Once you get enough answers in the form of content, combine all of them and your expert roundup post would be ready.
Now, don’t forget to make the post visually appealing for your readers and the influencers. Add images of the bloggers who contributed, right next to their answers. Moreover, also consider including their social media profile links. They will appreciate it if you can get them a few followers and fans.
Once the post is published and live, make sure you send a message to each one of them. Again, start by thanking for their contribution and share the published link with them. Subtly mention that you’d highly appreciate it if they can mention the post in one of their blog posts.
This way, you can get a lot of powerful backlinks just by one post.
Tip #3: Proactively Search for Linking Opportunities
It can be hard to persuade someone to create a backlink when they are not willing to. It is exactly why this technique works so well.
In the previous tip, we were the ones creating the expert roundup posts, right? However, there are many popular blogs that curate content across the web and publish weekly or monthly articles that have the links to some of the best pieces of content.
Find a blog that is within your niche and regularly publish such curated posts. Once you finalize a target blog, send them a nice email. Here is a template for you to use.
Hi [Name of the blogger you’re reaching out to],
I’ve been reading your monthly roundup blog posts for a while now, and I must say that it’s truly a wonderful resource. As you do all the hard work by collecting some of the best posts published on the web, it saves a lot of time for us. Thank you!
And I hope I’m not being too forward, but I also recently published a very detailed blog post on [the name and topic of your blog post]. It has a lot of actionable tips and would be a great addition to your next monthly roundup post.
Here is the link: [add the URL of your published post]
Remember that the blogger you’re reaching out to is always actively searching for links to add in his roundup post. This is why if you have truly created a wonderful piece of content, it will most likely get a powerful link and tons of targeted traffic.
As I said earlier, the build-it-and-they-will-come approach doesn’t work anymore. You have to actively reach out to professional bloggers and influencers in your niche to promote your work and get more exposure.
I hope the tips I mentioned in this post would greatly help you.