Meta Description Test
What is it?
Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in search engine results. Accurate and inviting meta descriptions can help boost both your search engine rankings and a user's likelihood of clicking through to your page.
Pass rate:
-
Top 100 websites: 92%This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months).
-
All websites: 25%This value indicates the percent of all websites analyzed in SEO Site Checkup (500,000+) in the past 12 months.
| 2021 | 97% |
|---|---|
| 2022 | 97% |
| 2023 | 96% |
| 2024 | 92% |
100
75
50
25
0
How do I fix it?
In order to pass this test you must include a meta-description tag in your page header (<head> section):
<head> <meta name="description" content="type_your_description_here"> </head>
Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.
Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).
