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Report generated 7 months ago
https://www.wbstudiotour.co.uk
Your general SEO Checkup Score
Archived
82/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 82 out of 100, which is higher than the average score of 74. Our analysis has identified 10 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
10 Failed
3 Warnings
59 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 83
Failed: 3
Warnings: 1
Passed: 22
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Warner Bros. Studio Tour London - The Making of Harry Potter
Length: 60 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Experience the magic of the Wizarding World of Harry Potter, explore iconic sets & discover what it took to bring the Harry Potter films to life at Warner Bros. Studio Tour London - The Making of Harry Potter.
Length: 209 characters
Google Search Results Preview Test
Desktop version
https://www.wbstudiotour.co.uk/Warner Bros. Studio Tour London - The Making of Harry PotterExperience the magic of the Wizarding World of Harry Potter, explore iconic sets & discover what it took to bring the Harry Potter films to life at Warner Bros. Studio Tour London - The Making of Harry Potter.
Mobile version
https://www.wbstudiotour.co.uk/Warner Bros. Studio Tour London - The Making of Harry PotterExperience the magic of the Wizarding World of Harry Potter, explore iconic sets & discover what it took to bring the Harry Potter films to life at Warner Bros. Studio Tour London - The Making of Harry Potter.
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_US
og:type
website
og:title
Warner Bros. Studio Tour London - The Making of Harry Potter
og:description
Experience the magic of the Wizarding World of Harry Potter, explore iconic sets & discover what it took to bring the Harry Potter films to life at Warner Bros. Studio Tour London - The Making of Harry Potter.
og:url
https://www.wbstudiotour.co.uk/
og:site_name
Warner Bros. Studio Tour London
og:image
https://s32508.pcdn.co/wp-content/uploads/2019/06/Hogwarts-Castle-Model.jpg
og:image:width
1920
og:image:height
1280
og:image:type
image/jpeg
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
15tickets10ticket10tour9gift8hogwarts
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
tickets
ticket
tour
gift
hogwarts
Keywords Cloud Test
accessaccessibilityactivityadvanceafternoonalleyarriveartsassessmentautismbookedbroscarercentrecloseclothingcollectionscomingcontactcostumescreaturedarkdeluxedepartmentdeutschdiagondrinkeffectsenglishenhanceentryespañoleventsexperienceexplorefacilitiesfamilyfaqsfoodfrançaisgettinggiftgroupsgryffindorguidehelphogwartshotelhousehufflepuffindividualinfoitalianolabellessonsonlineopeningpartnerspersonalisationplanprivacyprivatepropsravenclawredeemrequirementsresourcesreviewsriskrobesschoolsseptembersetsshopslytherinsnowsoonsouvenirstationstationerystepstudiosupportsweetswitchticketticketstimestourtraveltrolleytrunktrunksvisitvisitorwandwarnerwizardingworksheetsworld
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
2024 TICKETS NOW AVAILABLE
H2 tags
Breathtaking Sets
Authentic Props
Original Costumes
Award-Winning Tour
What's On
Warner Bros. Studio Tour London
Warner Bros. Studio Tours
Follow Us
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
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SEO Friendly URL Test40% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 73
Failed: 6
Warnings: 0
Passed: 17
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 2,697 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 381.47 Kb to 109.89 Kb (71% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 3.48 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
52.0 %
1.27 Mb
javascript
23.8 %
595.71 Kb
other
13.5 %
336.27 Kb
font
6.2 %
154.85 Kb
css
3.6 %
90.18 Kb
html
0.9 %
22.01 Kb
TOTAL
100%
2.44 Mb
Requests by content type
Content type
Percent
Requests
image
36.1 %
48
javascript
30.8 %
41
css
11.3 %
15
other
10.5 %
14
html
7.5 %
10
font
3.8 %
5
TOTAL
100%
133
Content size by domain
Domain
Percent
Size
s32508.pcdn.co
61.1 %
1.49 Mb
cdn.cookielaw.org
11.7 %
291.37 Kb
googletagmanager.com
7.9 %
198.32 Kb
cdnjs.cloudflare.com
7.1 %
178.04 Kb
fonts.gstatic.com
2.5 %
61.84 Kb
script.hotjar.com
2.2 %
54.88 Kb
service.force.com
1.7 %
41.83 Kb
google-analytics.com
0.8 %
20.87 Kb
s.pinimg.com
0.8 %
19.76 Kb
wbstudiotour.co.uk
0.7 %
18.43 Kb
Other
3.5 %
87.56 Kb
TOTAL
100%
2.44 Mb
Requests by domain
Domain
Percent
Requests
s32508.pcdn.co
39.1 %
52
service.force.com
9.0 %
12
cdn.cookielaw.org
7.5 %
10
cdnjs.cloudflare.com
3.8 %
5
tr.snapchat.com
3.8 %
5
ct.pinterest.com
3.8 %
5
google-analytics.com
2.3 %
3
wbstudiotour.co.uk
1.5 %
2
static.queue-it.net
1.5 %
2
fonts.googleapis.com
1.5 %
2
Other
26.3 %
35
TOTAL
100%
133
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is not using images with large metadata.
Image Caching Test99% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 1.24 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.24 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: 2024 TICKETS NOW AVAILABLE
Html: <h1 style="color: #ffffff">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.003. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.

0.0031

0.1

0.25

DOM element which contributes the most to CLS score:
Html:
Score: 0.0027
Server and security
Score: 90
Failed: 1
Warnings: 1
Passed: 8
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.wbstudiotour.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.wbstudiotour.co.uk
Organization
WARNER BROS. ENTERTAINMENT INC.
Location
Burbank, California, US
Subject Alternative Names (SANs)
www.wbstudiotour.co.uk, import.wbstudiotour.co.uk, learning-int.wbstudiotour.co.uk, learning-qa.wbstudiotour.co.uk, learning.wbstudiotour.co.uk, origin.wbstudiotour.co.uk, wbstudiotour.co.uk
Not valid before
Wed, May 3o 2023, 9:36:36 am (z)
Not valid after
Mon, June 3o 2024, 9:36:35 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign RSA OV SSL CA 2018
Intermediate certificate
Common name
GlobalSign RSA OV SSL CA 2018
Organization
GlobalSign nv-sa
Location
BE
Not valid before
Wed, November 21o 2018, 12:00:00 am (z)
Not valid after
Tue, November 21o 2028, 12:00:00 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Root certificate
Common name
GlobalSign
Organization
GlobalSign
Not valid before
Wed, March 18o 2009, 10:00:00 am (z)
Not valid after
Sun, March 18o 2029, 10:00:00 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol but not all resources are served over this protocol!
See results list
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 0
Warnings: 1
Passed: 9
Structured Data Test59% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.wbstudiotour.co.uk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.wbstudiotour.co.uk/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:wbstudiotour.co.uk._nspf.vali.email include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.


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