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Report generated 3 years ago
https://www.tpexpress.co.uk
Your general SEO Checkup Score
Archived
89/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 89 out of 100, which is higher than the average score of 75. Our analysis has identified 14 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
14 Failed
5 Warnings
50 Passed
Issues to fix
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
Minify all JavaScript files to reduce page size and loading time.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 82
Failed: 3
Warnings: 1
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 74 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Buy Cheap Train Tickets | Book Train Tickets | TransPennine Express Trains
Length: 74 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: View train times and buy train tickets in advance to any destination in Great Britain. Book train tickets now with TransPennine Express - no booking fee
Length: 152 characters
Google Search Results Preview Test
Desktop version
https://www.tpexpress.co.uk/Buy Cheap Train Tickets | Book Train Tickets | TransPennine Express TrainsView train times and buy train tickets in advance to any destination in Great Britain. Book train tickets now with TransPennine Express - no booking fee
Mobile version
https://www.tpexpress.co.uk/Buy Cheap Train Tickets | Book Train Tickets | TransPennine Express TrainsView train times and buy train tickets in advance to any destination in Great Britain. Book train tickets now with TransPennine Express - no booking fee
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
52tickets36train22travel12tpexpress12journey
Keywords Cloud Test
accessibleaccountadvancealertamendmentsarrivalsarriveassistassistancebookbuddychangecheapcheckcompensationcontactcustomerdelaydepartdeparturesdestinationsdisableddownloadedinburghengineeringexplainedexploreexpressfacilitiesfaqsfareflexigettingguidehelpinformationjobseekerjourneylatestleedsliveliverpoollonelinessmakemanchestermenunewcastlenewsnorthnoticenovaoffersonboardonlineoutboundpassengerpersonspiccadillyplanpolicypriceprivacyprotectionrailrailcardrailcardsrefundsrepayreportreturnrevenuerouteroutesscotlandseasonseniorservicessignsignedsinglestationstationstemporaryticketticketstimestimetabletimetablestourstpexpresstraintrainstranspenninetraveltravellingultimateupdatesupgradewalkingworks
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
Buy train tickets
H2 tags
Making your journey easier
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.tpexpress.co.uk/robots.txt
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
https://www.tpexpress.co.uk/sitemap.xml
https://www.tpexpress.co.uk/sitemap_routes.xml
Image Alt Test71% of top 100 sites passed
  • All "img" tags from this webpage have the required "alt" attribute.
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 58
Failed: 7
Warnings: 2
Passed: 9
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 52,611 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 903.65 Kb to 223.21 Kb (75% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 5.61 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
70.7 %
4.71 Mb
javascript
23.0 %
1.53 Mb
other
2.7 %
183.30 Kb
html
2.1 %
143.34 Kb
css
1.2 %
84.02 Kb
font
0.3 %
21.60 Kb
TOTAL
100%
6.66 Mb
Requests by content type
Content type
Percent
Requests
javascript
36.0 %
36
image
31.0 %
31
other
14.0 %
14
html
13.0 %
13
css
5.0 %
5
font
1.0 %
1
TOTAL
100%
100
Content size by domain
Domain
Percent
Size
tpexpress.co.uk
79.4 %
5.29 Mb
maps.googleapis.com
4.9 %
333.13 Kb
googletagmanager.com
3.8 %
257.57 Kb
consent-pref.trustarc.com
2.5 %
170.80 Kb
gstatic.com
2.4 %
163.53 Kb
cdnjs.cloudflare.com
2.2 %
151.32 Kb
script.hotjar.com
1.0 %
67.70 Kb
google-analytics.com
0.9 %
64.13 Kb
d2oh4tlt9mrke9.cloudfront.net
0.9 %
60.37 Kb
retailhub.tpexpress.co.uk
0.7 %
46.24 Kb
Other
1.4 %
92.60 Kb
TOTAL
100%
6.66 Mb
Requests by domain
Domain
Percent
Requests
tpexpress.co.uk
30.0 %
30
consent-pref.trustarc.com
13.0 %
13
google-analytics.com
9.0 %
9
maps.googleapis.com
6.0 %
6
consent.trustarc.com
5.0 %
5
adservice.google.com
4.0 %
4
cdnjs.cloudflare.com
3.0 %
3
googletagmanager.com
3.0 %
3
google.com
3.0 %
3
2042217.fls.doubleclick.net
2.0 %
2
Other
22.0 %
22
TOTAL
100%
100
CDN Usage Test96% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test99% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • This webpage is using JavaScript files that are not minified!
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is not using render-blocking resources.
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 3.14 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

3.14 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: Close BUY TRAIN TICKETS Travel to any destination in Great Britain – no booking...
Html: <div id="qtt__search" class="qtt-tabbed qtt-tabbed--with-image" aria-label="We are incredibly saddened by the death of Her Maj..." data-bind="sidesticky: { sticky : true }, tabbedQtt: {}" style="background-image: url('/-/media/brand-assets-octob...">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.028. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.

0.0284

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Close BUY TRAIN TICKETS Travel to any destination in Great Britain – no booking...
Html: <div role="main">
Score: 0.0284
Server and security
Score: 57
Failed: 2
Warnings: 1
Passed: 4
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using the HTTPS protocol, but the SSL Certificate will expire in less than a month! Having an up-to-date certificate is an important security practice to ensure that your website is safe and provides trust, and any communication between the user's browser and your website (such as passwords, credit cards, or forms) is encrypted and private.

The certificate is not used before the activation date.

The certificate will expire in less than a month!

The hostname "www.tpexpress.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
*.tpexpress.co.uk
Subject Alternative Names (SANs)
*.tpexpress.co.uk, tpexpress.co.uk
Not valid before
Fri, May 13o 2022, 12:00:00 am (z)
Not valid after
Tue, May 16o 2023, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
RapidSSL TLS DV RSA Mixed SHA256 2020 CA-1
Intermediate certificate
Common name
RapidSSL TLS DV RSA Mixed SHA256 2020 CA-1
Organization
DigiCert Inc
Location
US
Not valid before
Thu, July 16o 2020, 12:25:27 pm (z)
Not valid after
Wed, May 31o 2023, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root CA
Root certificate
Common name
DigiCert Global Root CA
Organization
DigiCert Inc
Location
US
Not valid before
Fri, November 10o 2006, 12:00:00 am (z)
Not valid after
Mon, November 10o 2031, 12:00:00 am (z)
Signature algorithm
sha1WithRsaEncryption
Issuer
DigiCert Global Root CA
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000;includesubdomains;preload
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test59% of top 100 sites passed
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.tpexpress.co.uk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.tpexpress.co.uk" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 a:ukbp-vdc-mail01.uk.atosorigin.com include:spf1.webtis.net a:acprelay1.uk.atosorigin.com a:tpe.delaycheck.freelygive.org.uk include:tpe-compensation.freelygive.org.uk include:eu._netblocks.mimecast.com include:amazonses.com ip4:78.154.117.130" " ip4:94.236.83.186 -all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
See results list
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