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SEO Score68/100
Average SEO score of top 100 sites: 75%
AI Visibility70/100
AI visibility score reflects brand reach in AI
Your site scored 68/100, below the 75 average for top sites. We found 13 issues to fix, and clearing them is how you move up. And an AI Visibility Score of 70/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.
13 Failed
3 Warnings
47 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
DetailsHIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
DetailsHIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsHIGH
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
DetailsHIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
DetailsMEDIUM
Minify all JavaScript files to reduce page size and loading time.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
To provide a good user experience, Google recommends that sites should aim for a First Contentful Paint value of 1.8 seconds or less.
DetailsMEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
DetailsLOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
DetailsLOW
Use an absolute URL in the canonical link tag to show precisely which URL is preferred, without ambiguity.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsAI Insights
Score:0
Failed:0
Warnings:0
Passed:5
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.
What is this domain about
University campus website for study programs, admissions, campus life, research, news, and student services.
Industry Niche
Higher Education
Target Audience
Prospective students, current students, parents, researchers, and education partners seeking university information and enrollment guidance.
Track your brand across ChatGPT, Gemini and Claude
Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.
This webpage is well-structured and clearly serves as a university homepage with broad navigation to key audience needs. It is strong on program discovery and recruitment messaging, but much of the content is promotional and light on detailed explanatory depth.
Content Strengths
- Clear Site Navigation
- Strong Recruitment Focus
- Relevant Program Coverage
Content Weaknesses
- Limited Content Depth
- Sparse Credibility Detail
- Repetitive Homepage Blocks
63%
Topical Relevance92%
Subject Expertise68%
Credibility50%
This webpage appears moderately trustworthy because it is a clearly branded university site with current news, institutional navigation, and official student-service links. Trust is limited by the lack of visible policy detail, author attribution, supporting sources for performance claims, and other transparency signals on the page itself.
Find out if your page design converts the visitors you earn
We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.
89%
The page looks current overall, with multiple news and insight items dated in April and May 2026. The homepage also references 2026 in the footer and promotes active recruitment and program campaigns, which supports a fresh impression.
Positive Signals
- Recent May 2026 news items
- April 2026 insight article
- 2026 footer copyright
Staleness Signals
- Duplicated homepage content blocks
The site already covers the core university journey well, but many sections are shallow and promotional rather than explanatory. The biggest opportunities are to deepen admissions guidance, strengthen proof for institutional claims, and create more decision-support content for prospective students and parents.
Quick Wins
- •Add a short FAQ section to the homepage or admissions page covering fees, intakes, and application steps.
- •Link each major ranking or employability claim to a source or methodology page.
- •Turn one recent news item into a student or graduate success story with a named profile.
Common SEO issues
Score:66
Failed:5
Warnings:0
Passed:14
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag.
Desktop version
https://www.swinburne.edu.my/
Mobile version
https://www.swinburne.edu.my/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
48% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
abroad
academic
access
accountant
accountants
activities
admission
apply
april
arts
asteel
build
business
campus
campuses
chancellor
changing
chief
city
club
competitive
computing
contact
courses
date
degree
demo
design
digital
diploma
directory
education
engineering
english
enquiry
events
exchange
executive
exposure
facilities
faculties
fees
financial
foundation
future
gains
helps
industry
info
interdisciplinary
join
know
kuching
language
learn
learning
library
life
location
master
melbourne
near
need
news
nikolic
officer
organised
partnerships
paying
port
postgraduate
predrag
read
recently
recruitment
research
roles
sarawak
scholarships
school
science
senior
services
sessions
shifting
short
skills
staff
stay
student
students
study
support
swinburne
swinsights
university
upcoming
vice
visit
young
See which keywords rank your URL in Google’s top 20
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Understand your competitors' SEO and backlink profile
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Robots.txt Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All image display dimensions match the natural aspect ratio.
Google Analytics Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
We've found JavaScript errors on this webpage!
Console Errors Test
27% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score:57
Failed:6
Warnings:2
Passed:12
HTML Page Size Test
23% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 27.83 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
56% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 867 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 123.72 Kb to 27.83 Kb (78% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 9.5 seconds and is greater than the average loading speed which is 5 seconds!
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
52.6 %
2.92 Mb
javascript
22.5 %
1.25 Mb
font
21.0 %
1.17 Mb
css
3.4 %
192.81 Kb
html
0.4 %
25.00 Kb
other
0.1 %
3.27 Kb
TOTAL
100%
5.55 Mb
Requests by content type
Content type
Percent
Requests
javascript
29.6 %
34
css
28.7 %
33
image
27.8 %
32
font
7.8 %
9
other
5.2 %
6
html
0.9 %
1
TOTAL
100%
115
Content size by domain
Domain
Percent
Size
swinburne.edu.my
81.5 %
4.53 Mb
googletagmanager.com
5.4 %
305.39 Kb
use.fontawesome.com
5.1 %
292.80 Kb
fonts.gstatic.com
3.0 %
168.27 Kb
connect.facebook.net
2.6 %
146.17 Kb
cdnjs.cloudflare.com
1.2 %
65.67 Kb
google-analytics.com
0.4 %
21.32 Kb
snap.licdn.com
0.3 %
18.73 Kb
powr.io
0.2 %
13.30 Kb
static.cloudflareinsights.com
0.2 %
10.74 Kb
Other
0.2 %
9.45 Kb
TOTAL
100%
5.55 Mb
Requests by domain
Domain
Percent
Requests
swinburne.edu.my
73.0 %
84
cdnjs.cloudflare.com
7.0 %
8
fonts.googleapis.com
2.6 %
3
use.fontawesome.com
2.6 %
3
fonts.gstatic.com
1.7 %
2
connect.facebook.net
1.7 %
2
googletagmanager.com
1.7 %
2
google-analytics.com
1.7 %
2
px.ads.linkedin.com
1.7 %
2
powr.io
0.9 %
1
Other
5.2 %
6
TOTAL
100%
115
CDN Usage Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
43% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using JavaScript files that are not minified!
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 1.476 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
1.476 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 3.236 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
3.236 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 3.24 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
3.24 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: Unlock your potential with Swinburne Sarawak's diverse diploma programs tailored...
Html: <h4 class="pb-0 mb-0 text-white">
Cumulative Layout Shift Test
91% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.0200. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.02
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Unlock your potential with Swinburne Sarawak's diverse diploma programs tailored...
Html: <div id="page-content">
Score: 0.0107
Server and security
Score:89
Failed:1
Warnings:0
Passed:6
URL Canonicalization Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.swinburne.edu.my/ and https://swinburne.edu.my/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.swinburne.edu.my" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.swinburne.edu.my
Organization
SWINBURNE UNIVERSITY OF TECHNOLOGY
Location
Sarawak, MY
Subject Alternative Names
*.swinburne.edu.my, swinburne.edu.my
Not Valid Before
Mon, October 13, 2025 at 12:00:00 AM UTC
Not Valid After
Thu, October 8, 2026 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Sectigo Public Server Authentication CA OV R36
Intermediate certificate
Common Name
Sectigo Public Server Authentication CA OV R36
Organization
Sectigo Limited
Location
GB
Not Valid Before
Mon, March 22, 2021 at 12:00:00 AM UTC
Not Valid After
Fri, March 21, 2036 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
Sectigo Public Server Authentication Root R46
Root certificate
Common Name
Sectigo Public Server Authentication Root R46
Organization
Sectigo Limited
Location
GB
Not Valid Before
Mon, March 22, 2021 at 12:00:00 AM UTC
Not Valid After
Wed, March 21, 2046 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
Sectigo Public Server Authentication Root R46
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=15552000; includesubdomains; preload
Plaintext Emails Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:83
Failed:1
Warnings:1
Passed:7
Structured Data Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 include:spf.tmes.trendmicro.com include:spf.tmes-sg.trendmicro.com include:spf.protection.outlook.com include:spf.watermarkinsights.com include:eskerondemand.com include:servers.mcsv.net ip4:58.26.207.18 ip4:58.26.207.29 ip4:58.26.207.250 " "ip4:159.183.168.142 ip4:167.89.6.85 -all
Ads.txt Validation Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
