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Report generated a year ago
https://www.shiprocket.in
Your general SEO Checkup Score
Archived
98/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 98 out of 100, which is higher than the average score of 75. Our analysis has identified 11 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
11 Failed
6 Warnings
55 Passed
Issues to fix
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 71
Failed: 2
Warnings: 5
Passed: 15
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 61 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Courier & Shipping Aggregator - eCommerce Logistics Solutions
Length: 61 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 136 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: India’s top eCommerce shipping platform. Automate order fulfillment, track deliveries, and access a variety of trusted courier services.
Length: 136 characters
Google Search Results Preview Test
Desktop version
https://www.shiprocket.in/Courier & Shipping Aggregator - eCommerce Logistics SolutionsIndia’s top eCommerce shipping platform. Automate order fulfillment, track deliveries, and access a variety of trusted courier services.
Mobile version
https://www.shiprocket.in/Courier & Shipping Aggregator - eCommerce Logistics SolutionsIndia’s top eCommerce shipping platform. Automate order fulfillment, track deliveries, and access a variety of trusted courier services.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_US
og:type
website
og:title
Courier & Shipping Aggregator - eCommerce Logistics Solutions
og:description
India’s top eCommerce shipping platform. Automate order fulfillment, track deliveries, and access a variety of trusted courier services.
og:url
https://www.shiprocket.in/
og:site_name
Shiprocket
og:image
https://sr-website.shiprocket.in/wp-content/uploads/2024/04/image.png
og:image:width
1024
og:image:height
460
og:image:type
image/png
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
45shipping34shiprocket18sign16checkout15business
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
shipping
shiprocket
sign
checkout
business
Keywords Cloud Test
adilautomatedborderbrandbrandsbulkbusinessbusinessescalculatorcapitalcargocargoxcentriccheckoutclickcodescommercecostcountriescreditcrosscustomerdeliveriesdeliverydemodevelopersdigitaldiscoverdomesticecommerceeffortlessenabledenablementengageexperiencefeaturesfinancialfreefrequentlyfulfillmentglobalgoalsgrowthhelpindiainstantintegrationintegrationsknowknowledgelabelslakhlaunchxlivelogisticsmarketingmultiplenationwideonlineoperationspackagingpartnerpartnersplatformpowerpoweredproductspromisequickrateratesreductionreliableresourcessalesscoreseamlesssellerssenseservicesshipshippingshiprocketshipxshoppingsignsolutionsolutionsstoriessupporttechterritoriestimetoolstrendsuniqueusedwarehousingweightwhatsapp
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Shiprocket, Your Partner for eCommerce Empowerment
Redefining Domestic Shipping-Seamless in Every Way
Cross Border Commerce-Fulfill Your Global Aspirations
AI Powered Solutions for Marketing Growth
Financial Services, Supporting Your Ambitions at Every Step
H2 tags
Why is Shiprocket the Trusted Partner for Scaling eCommerce Businesses?
AI Powered Innovations
Experience Shiprocket Products Through Live Demos
Seamless Integrations with 220+ Digital Platforms
Engineered for Developers
Our Core Strengths
Which Businesses Can Benefit from Shiprocket?
Anywhere, Anytime – With Your Choice of Courier Partners
Voices of Our Sellers
Our Services & Solutions Portfolio
Shiprocket Making Headlines
Discover Our Blogs
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.shiprocket.in/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.shiprocket.in/sitemap_index.xml
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score: 75
Failed: 6
Warnings: 0
Passed: 14
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 1,892 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 267.98 Kb to 33.56 Kb (87% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 4.99 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
78.2 %
3.94 Mb
javascript
15.8 %
816.70 Kb
font
2.8 %
146.82 Kb
css
2.2 %
113.75 Kb
html
0.6 %
29.74 Kb
other
0.4 %
20.24 Kb
TOTAL
100%
5.04 Mb
Requests by content type
Content type
Percent
Requests
image
63.8 %
74
javascript
13.8 %
16
css
8.6 %
10
other
8.6 %
10
font
3.4 %
4
html
1.7 %
2
TOTAL
100%
116
Content size by domain
Domain
Percent
Size
sr-website.shiprocket.in
83.2 %
4.20 Mb
googletagmanager.com
6.8 %
349.07 Kb
js.intercomcdn.com
5.7 %
296.24 Kb
connect.facebook.net
1.5 %
76.85 Kb
shiprocket.in
1.3 %
68.15 Kb
clarity.ms
0.6 %
29.69 Kb
cdn.branch.io
0.5 %
23.38 Kb
a.quora.com
0.3 %
14.71 Kb
api-iam.intercom.io
0.1 %
3.31 Kb
widget.intercom.io
0.1 %
3.13 Kb
Other
0.1 %
3.58 Kb
TOTAL
100%
5.04 Mb
Requests by domain
Domain
Percent
Requests
sr-website.shiprocket.in
75.9 %
88
googletagmanager.com
3.4 %
4
shiprocket.in
2.6 %
3
connect.facebook.net
1.7 %
2
clarity.ms
1.7 %
2
stats.g.doubleclick.net
1.7 %
2
js.intercomcdn.com
1.7 %
2
api2.branch.io
1.7 %
2
api-iam.intercom.io
1.7 %
2
b.clarity.ms
1.7 %
2
Other
6.0 %
7
TOTAL
100%
116
CDN Usage Test97% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.257 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.257 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.662 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.662 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 2.16 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.16 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="https://sr-website.shiprocket.in/wp-content/upload..." alt="img" data-no-lazy="1">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0035. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0035

0.1

0.25

DOM element which contributes the most to CLS score:
Html: <li>
Score: 0.0018
Server and security
Score: 86
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.shiprocket.in" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.shiprocket.in
Subject Alternative Names (SANs)
www.shiprocket.in
Not valid before
Thu, December 5o 2024, 12:48:46 pm (z)
Not valid after
Wed, March 5o 2025, 12:48:45 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
E6
Intermediate certificate
Common name
E6
Organization
Let's Encrypt
Location
US
Not valid before
Wed, March 13o 2024, 12:00:00 am (z)
Not valid after
Fri, March 12o 2027, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=63072000; includesubdomains; preload
Plaintext Emails Test100% of top 100 sites passed
  • We've found 4 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 0
Warnings: 1
Passed: 8
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.shiprocket.in/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.shiprocket.in/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:552396d2.ppspf.net include:_spf.google.com ~all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
See results list
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