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SEO Report for https://www.royalqueens.com.sg

Your general SEO Checkup Score


SEO Score46/100
Average SEO score of top 100 sites: 75%
AI Visibility68/100
AI visibility score reflects brand reach in AI

Your site scored 46/100, well below the 75 average for top sites. We found 27 issues to fix, and they're costing you traffic right now. And an AI Visibility Score of 68/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.

27 Failed
2 Warnings
34 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
Details
HIGH
To provide a good user experience, Google recommends that sites should aim for a Cumulative Layout Shift score of 0.1 or less.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
Add a sitemap file to help search engine crawlers index content more thoroughly and quickly.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
Details
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
Details
MEDIUM
To provide a good user experience, Google recommends that sites should aim for a Time To First Byte value of 0.8 seconds or less.
Details
MEDIUM
To provide a good user experience, Google recommends that sites should aim for a First Contentful Paint value of 1.8 seconds or less.
Details
MEDIUM
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
Details
MEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
Details
MEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
Details
MEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
Details
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
Details
MEDIUM
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Consider reducing the HTML size to improve loading times and retain visitors.
Details
LOW
Enable HTML compression to reduce page size and loading times.
Details
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

AI Insights

Score:0
Failed:0
Warnings:0
Passed:5
Domain Business Context
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.

What is this domain about

A Singapore hotel website showcasing rooms, facilities, promotions, dining, meetings, and direct booking information.

Industry Niche

Hospitality and hotel booking

Target Audience

Travelers, business guests, and families looking for accommodation in central Singapore with convenient transport access.

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Content Strengths and Weaknesses

This webpage is clear and commercially focused, presenting the hotel’s core offerings, location advantages, and booking options in a straightforward way. However, much of the content is repetitive and promotional, with limited depth beyond basic room and facility listings.

Content Strengths

  • Clear booking focus
  • Strong location messaging
  • Useful room summaries

Content Weaknesses

  • Repetitive content blocks
  • Limited descriptive depth
  • Weak editorial value
Content Trust
63%
Topical Relevance95%
Subject Expertise68%
Credibility50%

This webpage appears moderately trustworthy because it clearly presents hotel offerings, contact email, privacy policy, and a sustainability certification. Trust is limited by the lack of visible leadership, detailed company background, cited sources, or independently attributed testimonials on the page.

Visual SEO Analysis
Visual SEO Analysis

Find out if your page design converts the visitors you earn

We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.

Content Freshness
84%

The page looks current overall because it includes a visible date stamp for May 25, 2026 and a 2026 copyright notice. The presence of a recent sustainability certification claim also suggests active maintenance, though most of the page is evergreen hotel marketing content.

Positive Signals

  • Date stamp May 25, 2026
  • Copyright © 2026
  • GSTC-certified since 2025

Staleness Signals

  • Repetitive evergreen marketing copy
Content Opportunities

The website already covers the essentials for hotel discovery and booking, but it leaves room to deepen decision support and trust-building content. The biggest opportunities are richer room/facility detail, stronger local travel guidance, and more proof points that help visitors choose with confidence.

Quick Wins

  • •Add a short comparison table for the four room types with size, view, and best-for notes.
  • •Embed a concise FAQ section on the homepage covering check-in, cancellation, and parking.
  • •Place one verified guest testimonial near the room listings with the reviewer’s name and stay type.

Common SEO issues

Score:53
Failed:7
Warnings:1
Passed:11
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 71 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Great Value Hotel, Excellent Location in Singapore – Hotel Royal Queens
Length: 71 characters
Meta Description Test
92% of top 100 sites passed
This webpage is using a meta description tag.
Text: Are you Exploring for great value hotels in Singapore? Royal Queens is a 4-Star Smoke-Free Hotel in Singapore with excellent location. Book now today!
Length: 150 characters
Google Search Results Preview Test
Desktop version
https://www.royalqueens.com.sg/Great Value Hotel, Excellent Location in Singapore – Hotel Royal QueensAre you Exploring for great value hotels in Singapore? Royal Queens is a 4-Star Smoke-Free Hotel in Singapore with excellent location. Book now today!
Mobile version
https://www.royalqueens.com.sg/Great Value Hotel, Excellent Location in Singapore – Hotel Royal QueensAre you Exploring for great value hotels in Singapore? Royal Queens is a 4-Star Smoke-Free Hotel in Singapore with excellent location. Book now today!
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
15room
14read
11queens
10double
10hotel
Keywords Usage Test
48% of top 100 sites passed
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
room
read
queens
double
hotel
Keywords Cloud Test
accolades
adults
apartment
areas
arrival
asia
attractions
availability
awards
away
basah
beds
biggest
bird
bliss
bras
budget
business
careers
centres
check
chef
child
city
close
comfort
connecting
contact
convention
cost
crowd
daily
date
departure
dining
double
early
executive
facilities
family
gallery
going
golf
good
guest
heart
heritage
high
home
honour
hospitality
hotel
hotels
indoor
king
location
major
meeting
meetings
meets
minutes
money
opportunity
packages
palette
person
policy
precinct
premier
pretty
previous
privacy
promotion
promotions
proximity
queens
read
restaurant
room
rooms
royal
save
saving
serve
serviced
shopping
singapore
single
station
strategic
supreme
sustainability
sustainable
time
travel
trip
twin
value
vegetarian
walk
Competitor Domains Test
Competitor Domains

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Heading Tags Test
62% of top 100 sites passed
This webpage contains headings tags.
H1 tags
Close Proximity to Major Convention Centres, Shopping Areas & Attractions
2 minutes’ walk (100m) to Bras Basah Station
Where Value Meets Comfort & Hospitality
Strategic Location in the Heart of Singapore’s Art & Heritage Precinct
H2 tags
WELCOME TO HOTEL ROYAL QUEENS
Accommodation
Our Facilities
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
78% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
72% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
83% of top 100 sites passed
We've found JavaScript errors on this webpage!
Console Errors Test
27% of top 100 sites passed
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
96% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:24
Failed:14
Warnings:1
Passed:5
HTML Page Size Test
23% of top 100 sites passed
The size of this webpage's HTML is 313.2 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 867 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This webpage doesn't use HTML compression! We recommend to compress the HTML code in order to reduce the page size and page loading times - this will help a website to retain visitors and increase page views. If the HTML compression will be enabled, the HTML size will be decreased by 84% - from 313.2 Kb to 48.67 Kb .
Site Loading Speed Test
71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 15.88 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
55.4 %
6.42 Mb
javascript
26.2 %
3.03 Mb
css
12.6 %
1.46 Mb
html
4.3 %
504.17 Kb
font
1.5 %
175.99 Kb
other
0.1 %
6.32 Kb
TOTAL
100%
11.58 Mb
Requests by content type
Content type
Percent
Requests
css
50.3 %
100
javascript
25.1 %
50
image
12.6 %
25
other
7.5 %
15
font
2.5 %
5
html
2.0 %
4
TOTAL
100%
199
Content size by domain
Domain
Percent
Size
cdn.studios.skies.asia
54.6 %
6.32 Mb
royalqueens.com.sg
31.3 %
3.62 Mb
googletagmanager.com
7.3 %
869.15 Kb
gstatic.com
3.1 %
365.61 Kb
fonts.gstatic.com
0.9 %
109.74 Kb
maps.googleapis.com
0.8 %
100.68 Kb
use.fontawesome.com
0.7 %
77.71 Kb
files2.cybba.solutions
0.3 %
30.08 Kb
files1.cybba.solutions
0.2 %
27.19 Kb
google-analytics.com
0.2 %
20.91 Kb
Other
0.6 %
68.96 Kb
TOTAL
100%
11.58 Mb
Requests by domain
Domain
Percent
Requests
royalqueens.com.sg
58.8 %
117
fonts.googleapis.com
8.5 %
17
cdn.studios.skies.asia
8.5 %
17
api.grabrooms.com
5.0 %
10
googletagmanager.com
4.0 %
8
fonts.gstatic.com
2.0 %
4
app.cybba.solutions
2.0 %
4
use.fontawesome.com
1.0 %
2
google.com
1.0 %
2
maps.googleapis.com
1.0 %
2
Other
8.0 %
16
TOTAL
100%
199
CDN Usage Test
95% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
95% of top 100 sites passed
This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test
98% of top 100 sites passed
This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test
98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
The Time To First Byte value of this webpage is 2.038 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
2.038 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
The First Contentful Paint value of this webpage is 8.044 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
8.044 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 8.5 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
8.5 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: It is strategically located in the heart of the city’s art and heritage precinct...
Html:

It is strategically located in the heart of the city’s art and heritage precinct and minutes away by drive or public transport from the city’s dynamic central busines

Cumulative Layout Shift Test
91% of top 100 sites passed
The CLS score of this webpage is 0.2583. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.2583
0.1
0.25
DOM element which contributes the most to CLS score:
Text: WELCOME TO HOTEL ROYAL QUEENS Hotel Royal Queens is a 4-star smoke-free hotel i...
Html: <section class="welcome_bg position-relative text-left" style="font-size: 14px;">
Score: 0.1897

Server and security

Score:74
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
93% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.royalqueens.com.sg" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
www.royalqueens.com.sg
Subject Alternative Names
www.royalqueens.com.sg
Not Valid Before
Sat, April 11, 2026 at 2:03:46 AM UTC
Not Valid After
Fri, July 10, 2026 at 2:03:45 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R12
Intermediate certificate
Common Name
R12
Organization
Let's Encrypt
Location
US
Not Valid Before
Wed, March 13, 2024 at 12:00:00 AM UTC
Not Valid After
Fri, March 12, 2027 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This webpage is not using the HTTP/2 protocol!
HSTS Test
84% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
97% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:43
Failed:3
Warnings:0
Passed:6
Structured Data Test
66% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
98% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 +a +mx +ip4:107.167.177.227 +ip4:45.77.249.116 +ip4:35.206.219.212 +ip4:172.104.58.46 +include:spf.protection.outlook.com -all
Ads.txt Validation Test
67% of top 100 sites passed
The request of ads.txt file has an unexpected Content-Type header: text/html; charset=UTF-8. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.

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