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SEO Score87/100
Average SEO score of top 100 sites: 75%
AI Visibility74/100
AI visibility score reflects brand reach in AI
Your site scored 87/100, comfortably above the 75 average for top sites. We found 6 issues to fix, and they're the gap between you and the very top. And an AI Visibility Score of 74/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.
6 Failed
2 Warnings
55 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
DetailsHIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
DetailsMEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsAI Insights
Score:0
Failed:0
Warnings:0
Passed:5
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.
What is this domain about
Business spend management and expense automation platform for companies
Industry Niche
Spend management software
Target Audience
Finance teams, operations leaders, and employees managing company spending
Track your brand across ChatGPT, Gemini and Claude
Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.
This webpage is clear and conversion-focused, with a strong product value proposition and supporting feature explanations. It is effective as a landing page, but it offers limited depth, proof, and educational detail beyond the core sales message.
Content Strengths
- Clear Value Proposition
- Strong Feature Focus
- Simple Conversion Path
Content Weaknesses
- Limited Content Depth
- Few Proof Points
- Minimal Educational Content
72%
Topical Relevance95%
Subject Expertise78%
Credibility60%
This webpage appears moderately trustworthy because it includes strong transparency signals such as legal documents, a company address, support resources, and multiple social media links. Its trust level is limited by the lack of author attribution, leadership bios, testimonials, independent validation, or cited methodology on the page.
Find out if your page design converts the visitors you earn
We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.
78%
The page feels current and actively maintained, with a 2026 copyright notice and live product-oriented messaging. It does not present article-style timestamps, so freshness is inferred mainly from the current branding, legal links, and up-to-date corporate footer details.
Positive Signals
- 2026 copyright notice
- Active product landing page
- Current legal and support links
The page is strong as a concise acquisition landing page, but it leaves substantial room to deepen trust, explain the product more thoroughly, and address buyer questions. The biggest opportunities are proof-building, educational expansion, and more audience-specific content for finance and operations teams.
Quick Wins
- •Add a short FAQ block below the hero covering cards, approvals, and reimbursements.
- •Insert one quantified customer result near the main CTA.
- •Link the existing legal and compliance documents from a visible trust section on the page.
Common SEO issues
Score:72
Failed:4
Warnings:0
Passed:15
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag.
Desktop version
https://www.pleo.io/us
Mobile version
https://www.pleo.io/us
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
48% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
accept
accepted
admins
agreement
america
atkins
automatically
awareness
balance
books
browser
business
button
card
cardholder
cards
careers
centralize
centre
chet
code
company
complaints
complete
conduct
content
cookie
cookies
covered
customise
decline
details
developers
doesn
efficiency
effortlessly
expense
expenses
experience
explore
facebook
financial
flag
fraud
freeze
help
incorporated
individual
information
instagram
international
issue
just
legal
limits
linkedin
look
master
mastercard
matters
necessary
need
north
overview
paperwork
personalised
pleo
policy
preference
preferences
pricing
privacy
process
product
purchase
read
real
remember
resources
right
service
single
skip
smart
sort
spending
started
states
status
stop
team
time
tracked
twitter
united
used
visit
website
work
youtube
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All image display dimensions match the natural aspect ratio.
Google Analytics Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
meta charset="utf-8"
Speed optimizations
Score:97
Failed:1
Warnings:1
Passed:18
HTML Page Size Test
23% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 23.25 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
56% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 182 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 99.46 Kb to 23.25 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 4.7 seconds and this is under the average loading speed which is 5 seconds.
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
47.7 %
882.87 Kb
other
36.5 %
675.62 Kb
font
8.3 %
153.74 Kb
image
6.2 %
114.85 Kb
html
1.3 %
24.00 Kb
css
0.0 %
934 B
TOTAL
100%
1.81 Mb
Requests by content type
Content type
Percent
Requests
javascript
39.2 %
20
other
27.5 %
14
font
19.6 %
10
image
9.8 %
5
html
2.0 %
1
css
2.0 %
1
TOTAL
100%
51
Content size by domain
Domain
Percent
Size
pleo.io
49.2 %
910.42 Kb
commercial-helios.cdn.prismic.io
33.7 %
623.42 Kb
images.prismic.io
6.1 %
113.36 Kb
js.hs-banner.com
2.7 %
50.61 Kb
js.hs-analytics.net
2.3 %
42.62 Kb
js.usemessages.com
1.8 %
33.78 Kb
fonts.gstatic.com
1.5 %
28.12 Kb
js.hubspot.com
1.5 %
28.07 Kb
clientsdk.eu.launchdarkly.com
0.6 %
11.71 Kb
js.hsadspixel.net
0.2 %
4.58 Kb
Other
0.3 %
5.31 Kb
TOTAL
100%
1.81 Mb
Requests by domain
Domain
Percent
Requests
pleo.io
60.8 %
31
images.prismic.io
5.9 %
3
js.hs-banner.com
3.9 %
2
clientsdk.eu.launchdarkly.com
3.9 %
2
fonts.gstatic.com
3.9 %
2
js.hs-scripts.com
2.0 %
1
js.hsadspixel.net
2.0 %
1
js.usemessages.com
2.0 %
1
js.hs-analytics.net
2.0 %
1
js.hubspot.com
2.0 %
1
Other
11.8 %
6
TOTAL
100%
51
CDN Usage Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
43% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using images in a modern format.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using uncached images from same domain.
JavaScript Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using render-blocking resources.
URL Redirects Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Time To First Byte Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 0.316 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.316 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 1.020 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.02 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 1.16 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.16 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="https://images.prismic.io/commercial-helios/6a3cec..." alt="" loading="eager" width="1240" height="744" class="sc-nvvcwn-1 cDjHhN">
Cumulative Layout Shift Test
91% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.0018. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0018
0.1
0.25
DOM element which contributes the most to CLS score:
Score: 0.0017
Server and security
Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.pleo.io/us and https://pleo.io/us resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.pleo.io" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
pleo.io
Subject Alternative Names
pleo.io, *.pleo.io
Not Valid Before
Fri, February 27, 2026 at 12:00:00 AM UTC
Not Valid After
Sat, September 12, 2026 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon RSA 2048 M04
Intermediate certificate
Common Name
Amazon RSA 2048 M04
Organization
Amazon
Location
US
Not Valid Before
Tue, August 23, 2022 at 10:26:35 PM UTC
Not Valid After
Fri, August 23, 2030 at 10:26:35 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Root certificate
Common Name
Amazon Root CA 1
Organization
Amazon
Location
US
Not Valid Before
Tue, May 26, 2015 at 12:00:00 AM UTC
Not Valid After
Sun, January 17, 2038 at 12:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=63072000; includesubdomains; preload
Plaintext Emails Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:74
Failed:1
Warnings:1
Passed:7
Structured Data Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 include:_spf.google.com include:amazonses.com include:2694217.spf05.hubspotemail.net include:spf.protection.outlook.com include:m.lessonly.com include:mail.zendesk.com include:email.freshdesk.com -all
Ads.txt Validation Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
