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SEO Score62/100
Average SEO score of top 100 sites: 75%
Your site scored 62/100, below the 75 average for top sites. We found 12 issues to fix, and clearing them is how you move up.
12 Failed
1 Warnings
24 Passed
Want to fix these issues and track your progress?
Common SEO issues
Score:74
Failed:3
Warnings:0
Passed:11
Meta Title Test
Congratulations! Your webpage is using a title tag
Meta Description Test
Congratulations! Your webpage is using a meta description tag
Desktop version
https://www.pingidentity.com/en.html
Mobile version
https://www.pingidentity.com/en.html
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
access
agility
apis
applications
apps
april
authentication
begun
block
breaches
broaden
business
cases
challenges
cloud
community
compass
complexity
compliance
connect
convenience
countdown
customer
cyberattacks
cybersecurity
data
demanding
deployment
detect
digital
dissolving
drives
employees
enterprise
enterprises
event
events
exception
experiences
factor
february
generation
group
guide
hybrid
idaas
identity
improve
industry
intelligence
intelligent
join
kuppingercole
leadership
learn
manage
management
meet
mobile
modern
multi
netflix
paper
partner
partners
ping
platform
premises
press
prevent
productivity
proven
provides
read
real
reduce
register
regulatory
release
report
requirements
resources
saas
scale
scotts
seamless
secure
securely
security
sign
single
solve
stories
trust
user
users
video
white
world
zero

Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
This website is using a robots.txt file.
Sitemap Test
This website has a sitemap file.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
Google Analytics Test
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test

Congratulations! Your website appears to have a favicon.

Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score:45
Failed:6
Warnings:1
Passed:4
HTML Page Size Test
Congratulations! The size of your webpage's HTML is 7.46 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 41.84 Kb to 7.46 Kb (82% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 2.78 seconds and this is under the average loading speed which is 5 seconds.

Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Page Objects Test
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Total Objects: 45
- 3 HTML Pages
- 9 CSS Files
- 18 JS Files
- 15 Images
- 0 Flash Files
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
CSS Minification Test
Some of your webpage's CSS resources are not minified.
URL Redirects Test
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score:80
Failed:1
Warnings:0
Passed:2
URL Canonicalization Test
https://www.pingidentity.com/en.html and https://pingidentity.com/en.html resolve to the same URL.
HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Plaintext Emails Test
We've found 8 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:2
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.

Advanced SEO
Score:44
Failed:2
Warnings:0
Passed:5
Structured Data Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 include:_netblocks.pingidentity.com include:_spf.google.com include:stspg-customer.com include:mktomail.com include:amazonses.com include:_spf.salesforce.com ~all
