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SEO Report for https://www.otpbanka.hr

Your general SEO Checkup Score


SEO Score61/100
Average SEO score of top 100 sites: 75%

Your site scored 61/100, below the 75 average for top sites. We found 15 issues to fix, and clearing them is how you move up.

15 Failed
6 Warnings
37 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
Details
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
Details
HIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
Details
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Use an absolute URL in the canonical link tag to show precisely which URL is preferred, without ambiguity.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details

Common SEO issues

Score:50
Failed:5
Warnings:2
Passed:12
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 14 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: OTP banka d.d.
Length: 14 characters
Meta Description Test
96% of top 100 sites passed
This webpage is using a meta description tag with a length of 99 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: OTP banka je moderna banka sa širokom ponudom financijskih proizvoda i usluga na hrvatskom tržištu.
Length: 99 characters
Google Search Results Preview Test
Desktop version
https://www.otpbanka.hr/OTP banka d.d.OTP banka je moderna banka sa širokom ponudom financijskih proizvoda i usluga na hrvatskom tržištu.
Mobile version
https://www.otpbanka.hr/OTP banka d.d.OTP banka je moderna banka sa širokom ponudom financijskih proizvoda i usluga na hrvatskom tržištu.
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
24kredit
22štednja
18kartica
17visa
16račun
Keywords Usage Test
45% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
kredit
štednja
kartica
visa
račun
Keywords Cloud Test
asistencija
ažuriranje
banka
bankarstvo
banke
bankomati
cesti
charge
classic
croatia
debitna
devizni
digital
dječji
dobrovoljni
fiksnu
fizičke
fond
gold
google
gotovinski
građane
građani
indeks
informacije
internet
internetske
kako
kamatnu
kartica
kartice
klik
koje
koji
kolačića
kolačiće
kolačići
kolačićima
koriste
kredit
kredita
krediti
kreditna
kupnju
lombardni
manager
mastercard
mininet
mirovinski
multi
nalog
namjene
obnovu
online
opći
oročena
osiguranje
osobe
osobnih
otpetica
otvorite
paket
paketi
planirana
plaćanje
plus
podataka
poduzeća
pogodnosti
pomoć
ponuda
posebne
poslovnice
potresa
pravila
premium
prepaid
račun
računi
secure
senior
stambeni
standard
stopu
strane
stranice
studentski
svojim
tekući
trajni
upotrebu
usluga
usluge
uvjeti
visa
više
vjernosti
započni
štednja
žiro
Competitor Domains Test
Competitor Domains

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Heading Tags Test
59% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Tečajna lista i kalkulator
OTP m-banking
Novosti i obavijesti za građane
Važna obavijest klijentima
OTP grupa prodaje OTP Romania kupcu Banca Transilvania
Suradnja OTP banke i Fakulteta organizacije i informatike u Varaždinu vrijedna 40.000 eura
Novi Opći uvjeti i Odluka o naknadama OTP banke d.d.
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
74% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
28% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
65% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
79% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
41% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8

Speed optimizations

Score:56
Failed:7
Warnings:3
Passed:10
HTML Page Size Test
21% of top 100 sites passed
The size of this webpage's HTML is 92.01 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
54% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,382 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
97% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 2027.45 Kb to 92.01 Kb (95% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
66% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 5.11 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

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JS Execution Time Test
71% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
2% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
66.7 %
4.41 Mb
javascript
14.7 %
995.75 Kb
other
13.9 %
941.42 Kb
font
3.1 %
212.14 Kb
css
1.2 %
81.97 Kb
html
0.3 %
19.41 Kb
TOTAL
100%
6.60 Mb
Requests by content type
Content type
Percent
Requests
image
50.5 %
46
javascript
15.4 %
14
font
14.3 %
13
other
9.9 %
9
css
8.8 %
8
html
1.1 %
1
TOTAL
100%
91
Content size by domain
Domain
Percent
Size
otpbanka.hr
72.6 %
4.79 Mb
api.omoguru.com
16.0 %
1.05 Mb
chat.otpbanka.hr
5.5 %
371.50 Kb
googletagmanager.com
3.1 %
209.04 Kb
fonts.gstatic.com
2.8 %
191.50 Kb
fonts.googleapis.com
0.1 %
3.82 Kb
analytics.google.com
0.0 %
210 B
stats.g.doubleclick.net
0.0 %
210 B
TOTAL
100%
6.60 Mb
Requests by domain
Domain
Percent
Requests
otpbanka.hr
65.9 %
60
fonts.gstatic.com
13.2 %
12
chat.otpbanka.hr
6.6 %
6
api.omoguru.com
5.5 %
5
fonts.googleapis.com
4.4 %
4
googletagmanager.com
2.2 %
2
analytics.google.com
1.1 %
1
stats.g.doubleclick.net
1.1 %
1
TOTAL
100%
91
CDN Usage Test
97% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
38% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
97% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
95% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
96% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
10% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
98% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
98% of top 100 sites passed
The Time To First Byte value of this webpage is 0.179 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.179 s
0.8 s
1.8 s
First Contentful Paint Test
94% of top 100 sites passed
The First Contentful Paint value of this webpage is 2.009 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
2.009 s
1.8 s
3 s
Largest Contentful Paint Test
90% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 4.98 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
4.98 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="/sites/default/files/doc/OTP%20klik%20kredit_GENER..." style="width: 1100px; height: 500px; padding: 0px; border...">
Cumulative Layout Shift Test
94% of top 100 sites passed
The CLS score of this webpage is 0.1492. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.1492
0.1
0.25
DOM element which contributes the most to CLS score:
Html: <div class="ls-layer ls-active" style="width: 1100px; height: 500px; visibility: visible;...">
Score: 0.0798

Server and security

Score:73
Failed:2
Warnings:0
Passed:5
URL Canonicalization Test
97% of top 100 sites passed
https://www.otpbanka.hr/ and https://otpbanka.hr/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.otpbanka.hr" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
www.otpbanka.hr
Organization
OTP banka d.d.
Location
Split, HR
Subject Alternative Names
www.otpbanka.hr, otpbanka.hr
Not Valid Before
Thu, August 10, 2023 at 12:00:00 AM UTC
Not Valid After
Mon, September 9, 2024 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Thawte EV RSA CA G2
Intermediate certificate
Common Name
Thawte EV RSA CA G2
Organization
DigiCert Inc
Location
US
Not Valid Before
Thu, July 2, 2020 at 12:43:02 PM UTC
Not Valid After
Tue, July 2, 2030 at 12:43:02 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Root certificate
Common Name
DigiCert Global Root G2
Organization
DigiCert Inc
Location
US
Not Valid Before
Thu, August 1, 2013 at 12:00:00 PM UTC
Not Valid After
Fri, January 15, 2038 at 12:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Mixed Content Test (HTTP over HTTPS)
98% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
100% of top 100 sites passed
This webpage is not using the HTTP/2 protocol!
HSTS Test
82% of top 100 sites passed
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=63072000; includesubdomains; preload
Plaintext Emails Test
100% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
88% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:87
Failed:1
Warnings:1
Passed:7
Structured Data Test
53% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
67% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
98% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage is using the canonical link tag but the specified "href" attribute contains a relative path. The point of a canonical tag is to state precisely which URL is preferred, without ambiguity and this is best achieved by using absolute URLs.
<link href="/gradani" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
96% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
95% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 ip4:185.71.238.4 include:servers.mcsv.net -all
Ads.txt Validation Test
68% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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