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SEO Report for https://www.np-plastics.nl

Your general SEO Checkup Score


SEO Score69/100
Average SEO score of top 100 sites: 75%This value indicates the average SEO score of the top 100 most visited websites in the US (in the past 12 months)

Your site scored 69/100, below the 75 average for top sites. We found 12 issues to fix, and clearing them is how you move up.

12 Failed
1 Warnings
31 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:60
Failed:4
Warnings:0
Passed:13
Meta Title Test
Congratulations! Your webpage is using a title tag
Text: NP Plastics | Customized Molding Solutions. Wij zijn gespecialiseerd in het loonspuitgieten van kunststof producten.
Your webpage's meta title is an HTML tag that defines the title of your page. This tag displays your page title in search engine results, at the top of a user's browser, and also when your page is bookmarked in a list of favorites. A concise, descriptive title tag that accurately reflects your page's topic is important for ranking well in search engines.
Meta Description Test
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

Meta Description Test

How to pass this test?

In order to pass this test you must include a meta-description tag in your page header (<head> section):

<head>
	<meta name="description" content="type_your_description_here">
</head>

Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.

Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).

Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in search engine results. Accurate and inviting meta descriptions can help boost both your search engine rankings and a user's likelihood of clicking through to your page.
Google Search Results Preview Test
Desktop version
https://www.np-plastics.nlNP Plastics | Customized Molding Solutions. Wij zijn gespecialiseerd in het loonspuitgieten van kunststof producten.
Mobile version
https://www.np-plastics.nlNP Plastics | Customized Molding Solutions. Wij zijn gespecialiseerd in het loonspuitgieten van kunststof producten.
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
12producten
9voor
8plastics
8onze
7info
Check the most common keywords in your page and their usage (number of times used). This can help give a quick overview of the keywords and topics that crawlers may associate with your web page.
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) included in Title tag
Keyword(s) not included in Meta-Description tag
This will check if your most common keywords are used in the webpage's title and description
Keywords Cloud Test
adres
assortiment
bedrijf
bedrukking
bestaand
bewerkingen
breed
business
complexe
componenten
contact
direct
doen
duurzaamheid
duurzame
eindproduct
ervaren
etiketclips
etiketklemmetjes
eventueel
geassembleerd
gebruik
gespecialiseerde
graag
hebben
heeft
historie
home
hoogwaardige
horti
iets
inclusief
industriële
info
innovatie
jaren
kant
kennis
klaar
klanten
kunnen
kunststof
kunststofproduct
kunststofproducten
laatste
leverancier
mail
markt
meer
naar
nabewerking
nieuws
onderdelen
ontwikkeld
ontwikkelen
ontwikkeling
onze
opleveren
pagina
plantenstekers
plastics
producent
produceren
product
producten
productidee
productie
productontwikkeling
professionals
professionele
recycling
rethink
samen
selecteer
spanbeton
speciale
specifieks
spuitgieten
spuitgieter
succesvol
team
technische
terug
toekomstgericht
uitgegroeid
vakkundig
vakmanschap
vernieuwen
verpakt
vertalen
volgen
volledig
voor
voorzien
vraag
wilt
zaken
zetten
zijn
zoekt
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Identifies up to ten domains that compete for similar organic search results, ranked by overall domain authority based on the volume and quality of their backlink profiles. Useful for benchmarking the competitive landscape and prioritizing which sites to study for content and link-building strategy.
Heading Tags Test
Your webpage does not contain any H1 headings. H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Kunststof Producten
Productie & Ontwikkeling
Productontwikkeling
Productie
Producten
Duurzaamheid
Klanten en Relaties
Wij staan graag voor u klaar

Heading Tags Test

How to pass this test?

In order to pass this test you must identify the most important topics from your page and insert those topics between <h1>...</h1> tags.

Example:

<h1>Important topic goes here</h1>
...
<h1>Another topic</h1>
Check if your webpage is using any H1 and H2 HTML header tags. Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines. The H1 tag represents the most important heading, e.g., the title of the page or blog post. The H2 tag represents the second most important headings on the webpages, e.g., the subheadings.
Robots.txt Test
This website is using a robots.txt file.
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.
Sitemap Test
This website has a sitemap file.
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
Image Alt Test
All of your webpage's "img" tags have the required "alt" attribute.
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Responsive Image Test
Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.

Responsive Image Test

How to pass this test?

This issue can be fixed by using responsive images, which relies on creating multiple versions of each image, that are served via CSS media queries depending on the user's viewport dimensions.

Another solution can be to use vector-based image formats like SVG. SVG images scale appropriately to any size, without wasting unnecessary bandwidth. Also consider image CDNs that can help serve responsive images.

This test will check if all of your page's images are appropriately sized for your user's viewport. Ideally, your page should not serve images that are larger than the version that's rendered on the user's screen. Serving an image larger than the user's viewport results in scaling down the image, use of unnecessary bandwidth, and slower page load time.
Image Aspect Ratio Test
All image display dimensions match the natural aspect ratio.
This test will check if all images are displayed with a correct aspect ratio. If a rendered image has an aspect ratio that's significantly different from the aspect ratio in its source file (the natural aspect ratio), the rendered image may look distorted, possibly creating an unpleasant user experience.
Deprecated HTML Tags Test
Congratulations! Your page does not use HTML deprecated tags.
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Favicon Test
favicon
Congratulations! Your website appears to have a favicon.
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.
Console Errors Test
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
This will check the Chrome DevTools Console for warnings and errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.

Speed optimizations

Score:74
Failed:4
Warnings:1
Passed:6
HTML Page Size Test
Congratulations! The size of your webpage's HTML is 31.79 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 218.46 Kb to 31.79 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.
Site Loading Speed Test
Your website loading time is around 4.17 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Content size by content type
Content type
Percent
Size
image
76.5 %
2.07 Mb
font
13.7 %
378.60 Kb
javascript
8.1 %
223.98 Kb
html
1.1 %
31.67 Kb
css
0.6 %
17.09 Kb
other
0.0 %
16 B
TOTAL
100%
2.71 Mb
Requests by content type
Content type
Percent
Requests
javascript
26.3 %
10
image
26.3 %
10
css
21.1 %
8
font
21.1 %
8
html
2.6 %
1
other
2.6 %
1
TOTAL
100%
38
Content size by domain
Domain
Percent
Size
np-plastics.nl
94.0 %
2.54 Mb
googletagmanager.com
3.2 %
89.44 Kb
fonts.gstatic.com
2.1 %
58.11 Kb
google-analytics.com
0.7 %
19.94 Kb
TOTAL
100%
2.71 Mb
Requests by domain
Domain
Percent
Requests
np-plastics.nl
81.6 %
31
fonts.gstatic.com
7.9 %
3
googletagmanager.com
5.3 %
2
google-analytics.com
5.3 %
2
TOTAL
100%
38
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.

CDN Usage Test

How to pass this test?

In order to pass this test you are advised to use a CDN service. A Content Delivery Network (CDN) is a globally distributed network of web servers that allows a quick transfer of assets and provides high availability and high performance. The primary benefits of using a CDN service are:
  • Improving website loading times
  • Reducing bandwidth costs
  • Increasing content availability and redundancy
  • Improving website security
Check if your webpage's resources (images, javascript and css files) are served via CDNs.
Image Caching Test
Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.

Image Caching Test

How to pass this test?

In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.
JavaScript Caching Test
Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.

JavaScript Caching Test

How to pass this test?

In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your JavaScript resources or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType text/javascript "access plus 1 month"
    ExpiresByType application/javascript "access plus 1 month"
   </IfModule>
Checks if your page is using caching headers for all JavaScript resources. Users browsers will check for these headers and, if any, will cache the JavaScript resources until the specified date (so that it does not keep re-fetching the unchanged file from your server). This speeds up your site the next time returning visitors arrive at your site and require the same JavaScript resource.
CSS Caching Test
Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.

CSS Caching Test

How to pass this test?

In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your CSS resources or any other content type. You can add the following lines into your .htaccess file:
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType text/css "access plus 1 month"
 </IfModule>
Checks if your page is using caching headers for all CSS resources. Users browsers will check for these headers and, if any, will cache the CSS resources until the specified date (so that it does not keep re-fetching the unchanged file from your server). This speeds up your site the next time returning visitors arrive at your site and require the same CSS resource.
JavaScript Minification Test
Congratulations! Your website's JavaScript files are minified!
Checks if any external javascript files used in your page is minified. Minified files reduce page size and overall load time.
CSS Minification Test
Congratulations! Your webpage's CSS resources are minified.
Checks if any CSS files used in your page is minified. Minified files reduce page size and overall load time.
URL Redirects Test
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.

Server and security

Score:65
Failed:2
Warnings:0
Passed:3
URL Canonicalization Test
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues.
SSL Checker and HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.np-plastics.nl" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
np-plastics.nl
Organization
NP Plastics B.V.
Location
Zuid-Holland, NL
Subject Alternative Names
np-plastics.nl, www.np-plastics.nl
Not Valid Before
Wed, November 10, 2021 at 12:00:00 AM UTC
Not Valid After
Thu, November 10, 2022 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Sectigo RSA Organization Validation Secure Server CA
Intermediate certificate
Common Name
Sectigo RSA Organization Validation Secure Server CA
Organization
Sectigo Limited
Location
Salford, Greater Manchester, GB
Not Valid Before
Fri, November 2, 2018 at 12:00:00 AM UTC
Not Valid After
Tue, December 31, 2030 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Root certificate
Common Name
USERTrust RSA Certification Authority
Organization
The USERTRUST Network
Location
Jersey City, New Jersey, US
Not Valid Before
Mon, February 1, 2010 at 12:00:00 AM UTC
Not Valid After
Mon, January 18, 2038 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Mixed Content Test (HTTP over HTTPS)
Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
This will check if all resources are loaded over a secure HTTPS connection. Mixed content occurs when initial HTML is loaded over a secure HTTPS connection, but other resources (such as images, videos, stylesheets, scripts) are loaded over an insecure HTTP connection. This is called mixed content because both HTTP and HTTPS content are being loaded to display the same page, and the initial request was secure over HTTPS. Browsers may block mixed content, so fixing this issue helps ensure your content loads as intended.
HTTP2 Test
This webpage is not using the HTTP/2 protocol!
Checks if the webpage and all resources are served over HTTP/2. As the first major HTTP protocol update since 1997, HTTP/2 offers several key improvements such as increased speed and security.
Plaintext Emails Test
We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

Plaintext Emails Test

How to pass this test?

In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form.

Other solutions are listed below:

  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" />
This will check if the webpage is using a viewport meta tag, which is necessary for responsive web design. Without a viewport meta tag, mobile devices render pages at typical desktop screen widths and then scale the pages down, making them difficult to read. Setting the viewport meta tag lets you control the width and scaling of the viewport so that it's sized correctly on all devices.
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Mobile Snapshot Test
Mobile view
Check how your website renders on a mobile device.

Advanced SEO

Score:81
Failed:2
Warnings:0
Passed:6
Structured Data Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

Structured Data Test

How to pass this test?

HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Here is a simple example of how to use HTML5 microdata in your contact web page:

<div itemscope itemtype="http://schema.org/Person">
   <span itemprop="name">Joe Doe</span>
   <span itemprop="company">The Example Company</span>
   <span itemprop="tel">604-555-1234</span>
   <a itemprop="email" href="mailto:joe.doe@example.com">
      joe.doe@example.com
   </a>
</div>
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Custom 404 Error Page Test
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
This SEO test will check if your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Canonical Tag Test
Your webpage is using the canonical link tag. This tag specifies that the URL: https://www.np-plastics.nl is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.np-plastics.nl/" rel="canonical"/>
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Nofollow Tag Test
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Disallow Directive Test
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Check if your robots.txt file is instructing search engine crawlers to avoid parts of your website. The disallow directive is used in robots.txt to tell search engines not to crawl and index a file, page, or directory.
Meta Refresh Test
Congratulations, this webpage is not using a meta refresh tag.
This test will check if your webpage is using a refresh meta tag. This tag causes a web page to refresh automatically after a specified amount of time. Users generally don't expect automatic refreshes, so they can be disorienting. Refreshing also moves focus to the top of the page, which may frustrate or confuse users, particularly those who rely on screen readers or other assistive technologies.
SPF Records Test
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.

SPF Records Test

How to pass this test?

An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorized email to be handled.

Example:

Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorized. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all

"v=spf1" - This sets the SPF version

"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers

"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:

Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.

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