Congratulations! Your webpage is using a title tag

The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.

Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.

Your page contains too many H2 tags. H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.

This website is using a robots.txt file.

This website has a sitemap file.

Your webpage is using "img" tags with empty or missing "alt" attribute.

Congratulations! Your page does not use HTML deprecated tags.

Congratulations! Your webpage is using Google Analytics.

Congratulations! There are no severe JavaScript errors on your webpage.

Congratulations! The size of your webpage's HTML is 15.11 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.

Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 64.72 Kb to 15.11 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.

Your website loading time is around 2.85 seconds and this is under the average loading speed which is 5 seconds.

Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.

Your webpage is serving all images, javascript and css resources from CDNs.

Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.

Congratulations! Your website is using cache headers for all JavaScript resources.

Congratulations! Your website is using cache headers for all CSS resources.

Some of your website's JavaScript files are not minified!

Congratulations! Your webpage's CSS resources are minified.

Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

https://www.novartis.co.uk and https://novartis.co.uk resolve to the same URL.

Your website is successfully using HTTPS, a secure communication protocol over the Internet.

Congratulations! Your webpage does not include email addresses in plaintext.

Congratulations, your website uses media query technique, which is the base for responsive design functionalities.

Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.

Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.

Your webpage is using the canonical link tag. This tag specifies that the URL: https://www.novartis.co.uk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.

Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.

Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.

Congratulations! Your DNS server is using an SPF record.