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SEO Score82/100
Average SEO score of top 100 sites: 75%
Your site scored 82/100, just above the 75 average for top sites. We found 7 issues to fix, and they're what's holding you back from the top spots.
7 Failed
3 Warnings
27 Passed
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Common SEO issues
Score:82
Failed:2
Warnings:2
Passed:10
Meta Title Test
Congratulations! Your webpage is using a title tag
Meta Description Test
Congratulations! Your webpage is using a meta description tag
Desktop version
https://www.moransopticians.co.uk
Mobile version
https://www.moransopticians.co.uk
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
advice
aled
appointments
autism
aware
bernard
brands
brassington
care
choices
click
collection
community
company
contact
continue
coram
covid
dedicated
designer
dispensing
dream
examination
examinations
eyecare
eyes
eyewear
friendly
glasses
good
great
hannah
health
hearing
help
high
hours
humphrey
independent
info
information
know
lawrence
leading
learn
lenses
lockdown
love
market
menu
mills
moran
morans
moransopticians
need
needs
offer
online
open
opening
optician
opticians
optometrist
order
outstanding
pair
patient
peak
personalised
priority
products
protect
proud
providing
quality
recommend
regarding
safe
scan
scans
share
sight
sound
sports
steps
story
street
sunglasses
tailored
taken
team
technology
testimonials
tests
time
trust
valued
wanted
women
year

Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
Google Analytics Test
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
Your site either doesn't have a favicon or this has not been referenced correctly.

Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score:87
Failed:2
Warnings:1
Passed:8
HTML Page Size Test
The size of your webpage's HTML is 82.01 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 571.4 Kb to 82.01 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 4.1 seconds and this is under the average loading speed which is 5 seconds.

Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Total Objects: 65
- 1 HTML Pages
- 1 CSS Files
- 25 JS Files
- 38 Images
- 0 Flash Files
CDN Usage Test
Your webpage is serving all images, javascript and css resources from CDNs.
Image Caching Test
Your webpage is not using uncached images from your domain.
JavaScript Caching Test
Your webpage is not using uncached JavaScript resources from your domain.
CSS Caching Test
Your webpage is not using uncached CSS resources from your domain.
JavaScript Minification Test
Congratulations! Your website's JavaScript files are minified!
CSS Minification Test
Congratulations! Your webpage's CSS resources are minified.
URL Redirects Test
Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score:80
Failed:1
Warnings:0
Passed:2
URL Canonicalization Test
https://www.moransopticians.co.uk and https://moransopticians.co.uk resolve to the same URL.
HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Plaintext Emails Test
We've found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score:0
Failed:1
Warnings:0
Passed:1
Media Query Responsive Test
Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities.

Advanced SEO
Score:89
Failed:1
Warnings:0
Passed:6
Structured Data Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 ip4:77.73.168.0/23 include:sendgrid.net -all
