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SEO Report for https://www.mesta.no

Your general SEO Checkup Score


SEO Score72/100
Average SEO score of top 100 sites: 75%

Your site scored 72/100, below the 75 average for top sites. We found 12 issues to fix, and clearing them is how you move up.

12 Failed
4 Warnings
42 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
Details
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

Common SEO issues

Score:38
Failed:7
Warnings:2
Passed:10
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 12 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Hjem - Mesta
Length: 12 characters
Meta Description Test
97% of top 100 sites passed
This webpage is using a meta description tag with a length of 135 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Mesta er Norges største entreprenør innen drift og vedlikehold av vei. Vårt hovedmål er å få folk fram. Vi er leverandør av sikker vei.
Length: 135 characters
Google Search Results Preview Test
Desktop version
https://www.mesta.no/Hjem - MestaMesta er Norges største entreprenør innen drift og vedlikehold av vei. Vårt hovedmål er å få folk fram. Vi er leverandør av sikker vei.
Mobile version
https://www.mesta.no/Hjem - MestaMesta er Norges største entreprenør innen drift og vedlikehold av vei. Vårt hovedmål er å få folk fram. Vi er leverandør av sikker vei.
Social Media Meta Tags Test
94% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:localenb_NO
og:typewebsite
og:titleHjem - Mesta
og:descriptionMesta er Norges største entreprenør innen drift og vedlikehold av vei. Vårt hovedmål er å få folk fram. Vi er leverandør av sikker vei.
og:urlhttps://www.mesta.no/
og:site_nameMesta
Twitter Card Meta Tags
twitter:cardsummary_large_image
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
68personvernerklæring
50formål
45leverandør
44tjeneste
44utløpstid
Keywords Usage Test
44% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
personvernerklæring
formål
leverandør
tjeneste
utløpstid
Keywords Cloud Test
aktivitet
alle
analyse
analysere
analytics
andre
annonsering
azure
bing
bruker
brukeradferd
brukeren
brukerne
brukes
cookie
cookies
deres
disse
ditt
elementer
eller
endre
enkelte
facebook
formål
forskjellige
fungere
funksjonelle
funksjoner
gjennom
godta
google
hjelper
hjemmesiden
hubspot
hvis
hvordan
ikke
informasjon
informasjonen
informasjonskapsel
informasjonskapslene
informasjonskapsler
information
innebygde
innholdet
innstillingene
innstillinger
klikke
lagre
lagres
leverandør
levere
levetiden
linkedin
markedsføre
markedsføring
marketing
mesta
microsoft
minutter
målrettet
måneder
navn
nettleser
nettsiden
nettstedet
nettstedets
nødvendige
også
online
opens
partnere
personvernerklæring
platform
plattformer
power
powerbi
produkter
rapporteringsformål
retningslinjer
samle
samler
samtykket
session
sikre
slette
slik
spore
statistiske
støtter
tjeneste
tjenester
trykke
utløpstid
videospillere
visuelle
våre
website
youtube
Competitor Domains Test
Competitor Domains

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Heading Tags Test
57% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Du kontrollerer dine egne data
Retningslinjer for informasjonskapsler
Hva er en informasjonskapsel?
Slik bruker nettsiden informasjonskapsler
Hvor lenge lagres informasjonskapsler?
Avvise eller slette informasjonskapsler
Hvordan kan jeg slette informasjonskapsler?
Endre ditt samtykke
Har du spørsmål?
Våre forretnings­områder
Leverandør av sikker vei
Vil du jobbe i Mesta?
Aktuelt
Mestas bærekraftmål
Vår digitale reise
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
80% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
76% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
31% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
68% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
92% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
73% of top 100 sites passed
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
58% of top 100 sites passed
We've found JavaScript errors on this webpage!
Console Errors Test
32% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
98% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:83
Failed:3
Warnings:1
Passed:16
HTML Page Size Test
17% of top 100 sites passed
The size of this webpage's HTML is 25.55 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,272 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
97% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 182.49 Kb to 25.55 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 2.96 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
78% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
6% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
89.8 %
1.51 Mb
javascript
5.6 %
96.65 Kb
css
2.4 %
40.58 Kb
font
1.4 %
23.89 Kb
html
0.8 %
13.09 Kb
other
0.0 %
842 B
TOTAL
100%
1.68 Mb
Requests by content type
Content type
Percent
Requests
image
60.5 %
23
javascript
15.8 %
6
css
7.9 %
3
font
7.9 %
3
html
5.3 %
2
other
2.6 %
1
TOTAL
100%
38
Content size by domain
Domain
Percent
Size
mesta.no
96.6 %
1.62 Mb
policy.app.cookieinformation.com
1.8 %
31.06 Kb
fonts.gstatic.com
1.4 %
23.89 Kb
mestastaging.wpengine.com
0.2 %
3.09 Kb
fonts.googleapis.com
0.1 %
967 B
TOTAL
100%
1.68 Mb
Requests by domain
Domain
Percent
Requests
mesta.no
76.3 %
29
policy.app.cookieinformation.com
10.5 %
4
fonts.gstatic.com
7.9 %
3
fonts.googleapis.com
2.6 %
1
mestastaging.wpengine.com
2.6 %
1
TOTAL
100%
38
CDN Usage Test
96% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
26% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
69% of top 100 sites passed
This webpage is not using images with large metadata.
Image Caching Test
98% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
99% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
14% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
98% of top 100 sites passed
The Time To First Byte value of this webpage is 0.163 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.163 s
0.8 s
1.8 s
First Contentful Paint Test
97% of top 100 sites passed
The First Contentful Paint value of this webpage is 0.884 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.884 s
1.8 s
3 s
Largest Contentful Paint Test
92% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 1.23 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.23 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="https://www.mesta.no/wp-content/uploads/2023/05/Me...">
Cumulative Layout Shift Test
94% of top 100 sites passed
The CLS score of this webpage is 0.0077. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0077
0.1
0.25
DOM element which contributes the most to CLS score:
Text: OM MESTA Leverandør av sikker vei Vi sørger for at du kommer deg trygt fram – ...
Html: <div class="hero-wrapper">
Score: 0.0063

Server and security

Score:86
Failed:2
Warnings:0
Passed:5
URL Canonicalization Test
96% of top 100 sites passed
https://www.mesta.no/ and https://mesta.no/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.mesta.no" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
www.mesta.no
Subject Alternative Names
www.mesta.no
Not Valid Before
Wed, August 30, 2023 at 6:24:37 AM UTC
Not Valid After
Tue, November 28, 2023 at 6:24:36 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common Name
R3
Organization
Let's Encrypt
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
98% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
95% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
85% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
99% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
90% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
100% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:98
Failed:0
Warnings:1
Passed:8
Structured Data Test
66% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
78% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
100% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
96% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.mesta.no/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.mesta.no/" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
96% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
97% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 ip4:212.16.185.16 include:_spf.reliablemail.org include:spfa.mesta.no include:u1204885.wl.sendgrid.net include:6828784.spf10.hubspotemail.net include:spf.protection.outlook.com include:_spf.atlassian.net ip4:185.47.42.227 ip4:185.47.42.238 -all
Ads.txt Validation Test
66% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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