Archived
83/100
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 83 out of 100, which is higher than the average score of 75. Our analysis has identified 15 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
15 Failed
8 Warnings
49 Passed
Common SEO issues
Score: 48
Failed: 7
Warnings: 3
Passed: 12
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag with a length of 13 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Meta Description Test92% of top 100 sites passed
- This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.mcdonalds.com/gb/en-gb.htmlMcDonald’s UK
Mobile versionhttps://www.mcdonalds.com/gb/en-gb.htmlMcDonald’s UK
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test48% of top 100 sites passed
- The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
cookies
mcdonald
menu
meal
mcdelivery
Keywords Cloud Test
Competitor Domains Test
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Robots.txt Test99% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
- This website has a sitemap file.
Image Alt Test78% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test29% of top 100 sites passed
- Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test75% of top 100 sites passed
- All image display dimensions match the natural aspect ratio.
Google Analytics Test72% of top 100 sites passed
- A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
- This website appears to have a favicon.
Backlinks Test
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JS Error Test83% of top 100 sites passed
- We've found JavaScript errors on this webpage!
Console Errors Test27% of top 100 sites passed
- This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test96% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 60
Failed: 6
Warnings: 4
Passed: 10
HTML Page Size Test23% of top 100 sites passed
- The size of this webpage's HTML is 61.72 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test56% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 1,674 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
- This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 453.88 Kb to 61.72 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 10.68 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test53% of top 100 sites passed
- The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
CDN Usage Test95% of top 100 sites passed
- This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test43% of top 100 sites passed
Image Metadata Test72% of top 100 sites passed
- This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
- This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
- This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
- All JavaScript files used by this webpage are minified.
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Render Blocking Resources Test15% of top 100 sites passed
- This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test97% of top 100 sites passed
- This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
- The Time To First Byte value of this webpage is 0.059 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.059 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
- The First Contentful Paint value of this webpage is 2.742 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
2.742 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 3.04 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
3.04 s
2.5 s
4 s
Cumulative Layout Shift Test91% of top 100 sites passed
- The CLS score of this webpage is 0.0106. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0106
0.1
0.25
Server and security
Score: 100
Failed: 0
Warnings: 0
Passed: 7
URL Canonicalization Test93% of top 100 sites passed
- https://www.mcdonalds.com/gb/en-gb.html and https://mcdonalds.com/gb/en-gb.html resolve to the same URL.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
- This webpage is using the Strict-Transport-Security header.
Plaintext Emails Test97% of top 100 sites passed
- This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
- This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test98% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
- This webpage is using structured data.
Custom 404 Error Page Test80% of top 100 sites passed
- This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test98% of top 100 sites passed
- This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- This DNS server is using an SPF record.
Ads.txt Validation Test67% of top 100 sites passed
- This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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