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SEO Report for https://www.marykay.com.mx

Your general SEO Checkup Score


SEO Score67/100
Average SEO score of top 100 sites: 75%

Your site scored 67/100, below the 75 average for top sites. We found 15 issues to fix, and clearing them is how you move up.

15 Failed
4 Warnings
39 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
Details
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

Common SEO issues

Score:53
Failed:5
Warnings:1
Passed:13
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Mary Kay | Sitio Oficial
Length: 24 characters
Meta Description Test
92% of top 100 sites passed
This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.marykay.com.mx/Mary Kay | Sitio Oficial
Mobile version
https://www.marykay.com.mx/Mary Kay | Sitio Oficial
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:typewebsite
og:titleMary Kay | Sitio Oficial
og:urlhttps://www.marykay.com.mx/es-mx
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
24mary
14bolsa
13vista
13rápida
13agregar
Keywords Usage Test
48% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
mary
bolsa
vista
rápida
agregar
Keywords Cloud Test
abre
aceite
acerca
agrega
agregar
algo
aquí
asolearse
belleza
bolsa
botánicos
clinical
color
comienza
compra
comprando
comprar
consultora
continuar
continúa
corporal
crema
cómo
descubre
desmaquillante
después
digital
dinámicas
edición
efecto
emotion
empezar
empieza
encontacto
especial
está
experiencia
expresión
extractos
facial
firm
fragancia
fragancias
garantía
hecho
ideal
independiente
junio
libre
loción
look
línea
líneas
mary
menu
minerales
negocio
nueva
nuevo
ojos
opiniones
opinión
papelillos
para
piel
polvo
política
posibilidades
principal
privacidad
promociones
protección
protector
quieras
repair
reparador
restaurador
rápida
satisfacción
servicio
sitio
skincare
solar
solutions
suelto
súper
tendencias
tensor
test
timewise
tips
toilette
traslúcido
unbox
vacía
vendidos
verano
vista
vitaminas
volu
Competitor Domains Test
Competitor Domains

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Heading Tags Test
62% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Súper Promociones de Verano Mary Kay®  del 25 al 30 de junio de 2025
¡Nuevo! Extractos Botánicos con Vitaminas y Minerales Mary Kay® de Edición Especial
¡Nuevo! Kit Color
¡NUEVO! TEST DE FRAGANCIAS
¡Nueva! Línea MK MEN® SKINCARE HECHO PARA ÉL ¡Nueva! Línea MK MEN®
Kit Unbox ✨ Abre tus posibilidades de empezar tu negocio independiente
Dúo de Protección PARA TU PIEL ¡NUEVO! Gel Corporal Restaurador para Después de Asolearse Mary Kay®+ Protector Solar FPS 50+ Mary Kay® Dúo de Protección Para Tu Piel ☀️ ¡NUEVO! Gel Corporal Restaurador para Después de Asolearse Mary Kay® + Protector Solar FPS 50+ Mary Kay®
Contacta a tu Consultora de Belleza Independiente
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
72% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
83% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
96% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8

Speed optimizations

Score:61
Failed:7
Warnings:2
Passed:11
HTML Page Size Test
23% of top 100 sites passed
The size of this webpage's HTML is 36.34 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 883 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 242.66 Kb to 36.34 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 8.35 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
53% of top 100 sites passed
The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
7% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
73.5 %
7.17 Mb
javascript
22.1 %
2.16 Mb
css
2.0 %
197.77 Kb
other
1.7 %
170.36 Kb
font
0.4 %
35.50 Kb
html
0.3 %
34.37 Kb
TOTAL
100%
9.75 Mb
Requests by content type
Content type
Percent
Requests
image
40.6 %
56
javascript
29.0 %
40
other
21.7 %
30
html
5.1 %
7
css
2.9 %
4
font
0.7 %
1
TOTAL
100%
138
Content size by domain
Domain
Percent
Size
marykay.com.mx
45.1 %
4.40 Mb
pimg.amr.marykaycdn.com
36.8 %
3.59 Mb
googletagmanager.com
8.2 %
817.35 Kb
players.brightcove.net
2.3 %
233.00 Kb
ui.powerreviews.com
2.1 %
206.73 Kb
assets.nprod.marykaycdn.com
1.5 %
148.24 Kb
analytics.tiktok.com
1.3 %
130.04 Kb
connect.facebook.net
0.9 %
90.60 Kb
ajax.googleapis.com
0.6 %
63.52 Kb
fonts.gstatic.com
0.4 %
35.50 Kb
Other
0.8 %
83.11 Kb
TOTAL
100%
9.75 Mb
Requests by domain
Domain
Percent
Requests
marykay.com.mx
40.6 %
56
analytics.tiktok.com
10.1 %
14
pimg.amr.marykaycdn.com
9.4 %
13
ui.powerreviews.com
7.2 %
10
googletagmanager.com
5.1 %
7
ct.pinterest.com
3.6 %
5
assets.nprod.marykaycdn.com
2.2 %
3
cdnjs.cloudflare.com
2.2 %
3
google-analytics.com
2.2 %
3
youtube.com
1.4 %
2
Other
15.9 %
22
TOTAL
100%
138
CDN Usage Test
95% of top 100 sites passed
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
95% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.536 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.536 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
The First Contentful Paint value of this webpage is 2.033 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
2.033 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 4.92 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
4.92 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="/-/media/images/mk/south-america/mexico/esuite/tip..." alt="">
Cumulative Layout Shift Test
91% of top 100 sites passed
The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
0.1
0.25

Server and security

Score:86
Failed:2
Warnings:0
Passed:5
URL Canonicalization Test
93% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.marykay.com.mx" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
marykay.com.mx
Subject Alternative Names
marykay.com.mx, www.marykay.com.mx, origin-www.marykay.com.mx, origin-www.marykayintouch.com.co, marykay.com.co, www.marykayintouch.com.ar, originpe-applications.marykayintouch.com.pe, origin-www.marykay.com.uy, www.marykay.com.ar, marykay.com.br, applications.marykayintouch.com.br, origin-applications.marykayintouch.com.co, marykayintouch.com.pe, origin-applications.marykayintouch.com.pe, www.marykay.com.uy, www.applications.marykayintouch.com.br, marykayintouch.com.co, originuy-www.marykay.com.uy, originar-www.marykay.com.ar, www.marykayintouch.com.br, origin-community.marykayintouch.com.mx, www.marykayintouch.com.co, applications.marykayintouch.com.ar, applications.marykayintouch.com.mx, marykay.com.ar, originpe-www.marykayintouch.com.pe, www.applications.marykayintouch.com.mx, origin-www.marykay.com.pe, origin-www.marykayintouch.com.pe, www.marykay.com.co, origin-www.marykayintouch.com.ar, marykay.com.uy, origin-www.marykay.com.co, marykayintouch.com.uy, www.marykayintouch.com.pe, origin-www.marykayintouch.com.mx, www.marykay.com.pe, origin-www.marykayintouch.com.uy, community.marykayintouch.com.mx, marykayintouch.com.ar, origin-applications.marykayintouch.com.mx, origin-applications.marykayintouch.com.ar, origin-www.marykay.com.br, originco-applications.marykayintouch.com.co, marykayintouch.com.mx, www.community.marykayintouch.com.mx, origin-www.marykayintouch.com.br, media.marykayintouch.com.mx, originpe-www.marykay.com.pe, originar-applications.marykayintouch.com.ar, applications.marykayintouch.com.pe, www.marykay.com.br, marykayintouch.com.br, origin-media.marykayintouch.com.mx, www.marykayintouch.com.mx, www.applications.marykayintouch.com.pe, applications.marykayintouch.com.co, origin-applications.marykayintouch.com.br, www.marykayintouch.com.uy, origin-www.marykay.com.ar, marykay.com.pe
Not Valid Before
Tue, June 17, 2025 at 12:00:00 AM UTC
Not Valid After
Thu, July 16, 2026 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon RSA 2048 M02
Intermediate certificate
Common Name
Amazon RSA 2048 M02
Organization
Amazon
Location
US
Not Valid Before
Tue, August 23, 2022 at 10:25:30 PM UTC
Not Valid After
Fri, August 23, 2030 at 10:25:30 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Root certificate
Common Name
Amazon Root CA 1
Organization
Amazon
Location
US
Not Valid Before
Tue, May 26, 2015 at 12:00:00 AM UTC
Not Valid After
Sun, January 17, 2038 at 12:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
97% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:90
Failed:1
Warnings:1
Passed:7
Structured Data Test
66% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.marykay.com.mx/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.marykay.com.mx/" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
98% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test
67% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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