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SEO Score61/100
Average SEO score of top 100 sites: 75%
Your site scored 61/100, below the 75 average for top sites. We found 17 issues to fix, and clearing them is how you move up.
17 Failed
8 Warnings
33 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
DetailsHIGH
Minify all JavaScript files to reduce page size and loading time.
DetailsHIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsHIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
DetailsHIGH
Consider reducing the HTML size to improve loading times and retain visitors.
DetailsMEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
DetailsMEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
DetailsMEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
DetailsMEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
DetailsMEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
DetailsLOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
DetailsLOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsCommon SEO issues
Score:77
Failed:2
Warnings:3
Passed:14
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag with a length of 272 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Desktop version
https://www.lbs.edu.ng/
Mobile version
https://www.lbs.edu.ng/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
48% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
academic
access
accreditation
africa
african
alumni
announce
april
archive
association
august
award
beta
bonding
business
centre
chair
chapter
chris
chukwuma
class
cohort
collaboration
conduct
consumers
dean
december
digital
drive
economist
education
entrepreneurship
events
executive
faculty
fellowship
financial
ford
foundation
fulbright
future
gamma
global
growth
hosted
impact
inaugural
industry
initiative
innocent
innovation
inter
international
ivenso
joined
july
june
lagos
leadership
leading
management
march
network
news
nigeria
november
nwando
october
ogbechie
partners
past
pleased
president
professor
programme
programmes
proud
ranked
ranking
read
recent
recently
research
scholar
school
schools
september
sigma
social
sustainability
sustainable
team
time
uncategorized
view
visit
welcome
women
world
youth
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All image display dimensions match the natural aspect ratio.
Google Analytics Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score:33
Failed:12
Warnings:3
Passed:5
HTML Page Size Test
23% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 123.23 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 7,817 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 1164.95 Kb to 123.23 Kb (89% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 21.08 seconds and is greater than the average loading speed which is 5 seconds!
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
7% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
84.1 %
13.37 Mb
javascript
6.4 %
1.02 Mb
css
4.7 %
758.09 Kb
font
3.9 %
631.29 Kb
html
0.8 %
126.04 Kb
other
0.1 %
20.55 Kb
TOTAL
100%
15.89 Mb
Requests by content type
Content type
Percent
Requests
javascript
34.0 %
65
css
33.0 %
63
image
22.0 %
42
font
8.4 %
16
html
1.6 %
3
other
1.0 %
2
TOTAL
100%
191
Content size by domain
Domain
Percent
Size
wptest.lbs.net.ng
60.9 %
9.68 Mb
lbs.edu.ng
34.9 %
5.54 Mb
gstatic.com
1.6 %
259.70 Kb
fonts.gstatic.com
0.9 %
146.78 Kb
googletagmanager.com
0.7 %
118.51 Kb
connect.facebook.net
0.5 %
77.49 Kb
google.com
0.4 %
62.88 Kb
cdnjs.cloudflare.com
0.1 %
10.57 Kb
fonts.googleapis.com
0.0 %
4.87 Kb
TOTAL
100%
15.89 Mb
Requests by domain
Domain
Percent
Requests
lbs.edu.ng
83.2 %
159
fonts.gstatic.com
5.2 %
10
wptest.lbs.net.ng
4.2 %
8
google.com
2.1 %
4
fonts.googleapis.com
1.6 %
3
gstatic.com
1.6 %
3
connect.facebook.net
1.0 %
2
googletagmanager.com
0.5 %
1
cdnjs.cloudflare.com
0.5 %
1
TOTAL
100%
191
CDN Usage Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
43% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using JavaScript files that are not minified!
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 0.858 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.858 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 2.779 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
2.779 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 16.12 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
16.12 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: Welcome to LBS
Html: <rs-layer id="slider-3-slide-7-layer-4" class="title rs-layer" data-type="text" data-color="#122867" data-rsp_ch="on" data-xy="xo:125px,125px,10px,10px;yo:378px,378px,295px,295p..." data-text="s:65;l:70;fw:600;a:inherit;" data-frame_999="o:0;st:w;sR:8700;" style="z-index: 9; font-family: "Open Sans"; height: auto..." data-idcheck="true" data-stylerecorder="true" data-initialised="true">
Cumulative Layout Shift Test
91% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.0690. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.069
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Learn More About Us Welcome to LBS Africa’s Leading Business School
Html: <rs-slides style="visibility: visible; max-height: none; height: 100...">
Score: 0.0564
Server and security
Score:77
Failed:2
Warnings:1
Passed:4
URL Canonicalization Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.lbs.edu.ng/ and https://lbs.edu.ng/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.lbs.edu.ng" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.lbs.edu.ng
Subject Alternative Names
*.lbs.edu.ng, lbs.edu.ng
Not Valid Before
Mon, August 12, 2024 at 12:00:00 AM UTC
Not Valid After
Sun, August 17, 2025 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
RapidSSL TLS RSA CA G1
Intermediate certificate
Common Name
RapidSSL TLS RSA CA G1
Organization
DigiCert Inc
Location
US
Not Valid Before
Thu, November 2, 2017 at 12:24:33 PM UTC
Not Valid After
Tue, November 2, 2027 at 12:24:33 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Root certificate
Common Name
DigiCert Global Root G2
Organization
DigiCert Inc
Location
US
Not Valid Before
Thu, August 1, 2013 at 12:00:00 PM UTC
Not Valid After
Fri, January 15, 2038 at 12:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol but not all resources are served over this protocol!
HSTS Test
84% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=31536000; includesubdomains; preload
Plaintext Emails Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
We've found 2 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Unsafe Cross-Origin Links Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:98
Failed:1
Warnings:1
Passed:7
Structured Data Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 ip4:68.169.52.190 include:_spf.mlsend.com include:_spf.google.com include:_spf.psm.knowbe4.com include:zeptomail.net ~all
Ads.txt Validation Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
