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SEO Report for https://www.koc.com.tr

Your general SEO Checkup Score


SEO Score58/100
Average SEO score of top 100 sites: 75%

Your site scored 58/100, well below the 75 average for top sites. We found 18 issues to fix, and clearing them is how you move up.

18 Failed
3 Warnings
35 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
Details
HIGH
To provide a good user experience, sites should aim for a Cumulative Layout Shift score of 0.1 or less.
Details
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
Details
HIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
Details
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details
LOW
Replace deprecated HTML tags with their modern equivalents or appropriate CSS rules.
Details

Common SEO issues

Score:57
Failed:5
Warnings:1
Passed:13
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Koç Holding | Ana Sayfa
Length: 23 characters
Meta Description Test
97% of top 100 sites passed
This webpage is using a meta description tag with a length of 110 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Cirosu, ihracatı, Borsa İstanbul’daki payı ve yarattığı istihdam ile Türkiye’nin en büyük şirketler topluluğu.
Length: 110 characters
Google Search Results Preview Test
Desktop version
https://www.koc.com.tr/Koç Holding | Ana SayfaCirosu, ihracatı, Borsa İstanbul’daki payı ve yarattığı istihdam ile Türkiye’nin en büyük şirketler topluluğu.
Mobile version
https://www.koc.com.tr/Koç Holding | Ana SayfaCirosu, ihracatı, Borsa İstanbul’daki payı ve yarattığı istihdam ile Türkiye’nin en büyük şirketler topluluğu.
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:typearticle
og:titleKoç Holding | Ana Sayfa
og:descriptionCirosu, ihracatı, Borsa İstanbul’daki payı ve yarattığı istihdam ile Türkiye’nin en büyük şirketler topluluğu.
og:imagehttps://cdn.koc.com.tr/cmscontainer/kocholding/media/koc/og/00_anasayfa/og-white.jpg?ext=.jpg
og:urlhttps://www.koc.com.tr/
Twitter Card Meta Tags
twitter:cardsummary_large_image
twitter:titleKoç Holding | Ana Sayfa
twitter:descriptionCirosu, ihracatı, Borsa İstanbul’daki payı ve yarattığı istihdam ile Türkiye’nin en büyük şirketler topluluğu.
twitter:imagehttps://cdn.koc.com.tr/cmscontainer/kocholding/media/koc/og/00_anasayfa/og-white.jpg?ext=.jpg
twitter:sitehttps://www.koc.com.tr/
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
125devamını
65holding
38için
28topluluğu
25daha
Keywords Usage Test
81% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
devamını
holding
için
topluluğu
daha
Keywords Cloud Test
anıyoruz
arçelik
bankası
başlattı
bienali
bilgi
birlikleri
birlikte
bizden
bölünme
daha
detaylı
devamını
değer
değişikliği
dijital
dönüşüm
dünya
dünyanın
ediyor
elde
entek
etti
eşitliği
fazla
fazlası
geleceğe
gelir
gerçekleştirdi
güncel
güçlü
haberler
hakkında
hizmet
holding
ilişkin
için
kadın
kapsamında
keşfet
kişi
klim
kombine
konsolide
kredi
kurulu
küresel
kısmi
listesinde
lişkileri
medya
merkezi
milyar
milyon
mustafa
mücadele
ndir
novasyon
nsan
olan
olarak
oldu
otomotiv
payımız
plastik
programı
projesi
rahmi
raporu
sahibi
sayısı
stanbul
sürdürülebilirlik
takip
tarafından
teknoloji
topluluğu
toplum
toplumsal
türk
türkiye
vakfı
vehbi
yaptığımız
yapı
yaratmak
yatırım
yatırımcı
yayınlandı
yeni
yönelik
yönetim
yılın
yılında
ziyaret
çalışma
ödülü
önemli
şirketi
şverenleri
Competitor Domains Test
Competitor Domains

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Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
70% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Hakkında
Faaliyet Alanları
Yatırımcı İlişkileri
Koç'ta Hayat
Sürdürülebilirlik
Medya Merkezi
Bir arama yapın...
icindekocvar.com açıldı!
Geleceğe. Birlikte
Dünya için. Birlikte
Toplum için. Birlikte
İş için. Birlikte
İnsan için. Birlikte
Daha hızlı. Daha kolay. Daha yenilikçi.
Daha iyi hizmet. Yüksek yaşam kalitesi.
Daha çok yetenek. Daha güçlü bir gelecek.
Daha iyi bir çevre. Daha sorumlu tüketim.
İlerici değerler. İş yerinde fırsat eşitliği.
Koç Güncel
Koç’ta Hayat
Haberdar Olun
İlgili sayfalar
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
99% of top 100 sites passed
We found some HTML deprecated tags! You are advised to change these old tags with equivalent tags or proper CSS rules.
1u
Google Analytics Test
69% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
33% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8

Speed optimizations

Score:46
Failed:9
Warnings:1
Passed:8
HTML Page Size Test
34% of top 100 sites passed
The size of this webpage's HTML is 118.75 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 5,413 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 595.45 Kb to 118.75 Kb (80% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 15.06 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
91.5 %
16.75 Mb
javascript
6.2 %
1.14 Mb
html
1.0 %
186.23 Kb
font
0.7 %
130.95 Kb
css
0.6 %
110.03 Kb
other
0.0 %
7.22 Kb
TOTAL
100%
18.31 Mb
Requests by content type
Content type
Percent
Requests
image
66.8 %
131
javascript
20.4 %
40
other
5.1 %
10
css
3.1 %
6
font
3.1 %
6
html
1.5 %
3
TOTAL
100%
196
Content size by domain
Domain
Percent
Size
cdn.koc.com.tr
92.6 %
16.96 Mb
koc.com.tr
3.3 %
624.63 Kb
maps.googleapis.com
1.2 %
223.03 Kb
gstatic.com
1.1 %
207.60 Kb
fonts.gstatic.com
0.5 %
96.53 Kb
connect.facebook.net
0.4 %
81.08 Kb
googletagmanager.com
0.3 %
51.69 Kb
api.koc.com.tr
0.2 %
39.31 Kb
google.com
0.2 %
32.79 Kb
google-analytics.com
0.1 %
20.82 Kb
Other
0.0 %
1.52 Kb
TOTAL
100%
18.31 Mb
Requests by domain
Domain
Percent
Requests
cdn.koc.com.tr
67.3 %
132
koc.com.tr
18.4 %
36
maps.googleapis.com
3.1 %
6
fonts.gstatic.com
2.6 %
5
google.com
2.0 %
4
gstatic.com
1.5 %
3
api.koc.com.tr
1.0 %
2
google-analytics.com
1.0 %
2
connect.facebook.net
1.0 %
2
fonts.googleapis.com
0.5 %
1
Other
1.5 %
3
TOTAL
100%
196
CDN Usage Test
96% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
32% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
99% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
93% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
96% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 10.86 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
10.86 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: icindekocvar.com açıldı!
Html: <h2 class="title">
Cumulative Layout Shift Test
The CLS score of this webpage is 0.955. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.9547
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Dijital Dönüşüm İnovasyon Geleceğin Yetenekleri İklim Değişikliği Çeşitlilik ve ...
Html: <section class="section primary-tab-section type-slider">
Score: 0.9358

Server and security

Score:68
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
92% of top 100 sites passed
https://www.koc.com.tr/ and https://koc.com.tr/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.koc.com.tr" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.koc.com.tr
Organization
KOÇ HOLDİNG A.Ş.
Location
KUZGUNCUK, İSTANBUL, TR
Subject Alternative Names
*.koc.com.tr, koc.com.tr
Not Valid Before
Mon, July 3, 2023 at 9:07:52 PM UTC
Not Valid After
Sat, August 3, 2024 at 9:07:51 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
GlobalSign RSA OV SSL CA 2018
Intermediate certificate
Common Name
GlobalSign RSA OV SSL CA 2018
Organization
GlobalSign nv-sa
Location
BE
Not Valid Before
Wed, November 21, 2018 at 12:00:00 AM UTC
Not Valid After
Tue, November 21, 2028 at 12:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Root certificate
Common Name
GlobalSign
Organization
GlobalSign
Not Valid Before
Wed, March 18, 2009 at 10:00:00 AM UTC
Not Valid After
Sun, March 18, 2029 at 10:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is not using the HTTP/2 protocol!
HSTS Test
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
93% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width" />
Media Query Responsive Test
99% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:67
Failed:1
Warnings:1
Passed:7
Structured Data Test
59% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
The robots.txt file does not use the disallow directive. This means that the whole website can be crawled by search engines.
Meta Refresh Test
95% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 ip4:37.131.249.168/29 ip4:193.243.222.0/27 ip4:81.8.110.16/29 ip4:195.87.6.111 ip4:195.87.6.114 ip4:195.87.219.144/28 ip4:31.145.3.84/30 ip4:37.131.254.43 include:_spf.4me.com include:spf.protection.outlook.com ~all
Ads.txt Validation Test
80% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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