Archived
93/100
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 93 out of 100, which is higher than the average score of 75. Our analysis has identified 12 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
12 Failed
5 Warnings
34 Passed
Common SEO issues
Score: 70
Failed: 3
Warnings: 2
Passed: 12
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
https://www.kier.co.ukKier | A leading UK construction and infrastructure services companyAs a leading UK construction and infrastructure services company, we provide specialist design and build capabilities
Mobile versionhttps://www.kier.co.ukKier | A leading UK construction and infrastructure services companyAs a leading UK construction and infrastructure services company, we provide specialist design and build capabilities
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test
- Your website lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Google Analytics Test
- Congratulations! Your webpage is using Google Analytics.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
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JS Error Test
- Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score: 61
Failed: 4
Warnings: 3
Passed: 4
HTML Page Size Test
- Congratulations! The size of your webpage's HTML is 23.91 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
- Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 158.15 Kb to 23.91 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
- Your website loading time is around 3.52 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
CDN Usage Test
- Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
- Your website is not using cache headers for all of your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
- Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
- Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
- Congratulations! Your website's JavaScript files are minified!
CSS Minification Test
- Some of your webpage's CSS resources are not minified.
URL Redirects Test
- Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score: 47
Failed: 1
Warnings: 0
Passed: 2
URL Canonicalization Test
- https://www.kier.co.uk and https://kier.co.uk should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 78
Failed: 2
Warnings: 0
Passed: 5
Structured Data Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
- Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
- Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
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