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COMMON SEO ISSUES |
passed | Google Search Results Preview | ||
What's This? | |||
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability. | |||
KIA | Fleet https://www.kiafleet.ca/en-CA/index.htmlKIA Fleet |
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failed | Keywords Cloud | ||
What's This? | |||
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order. | |||
Your website does not contain any keywords! |
failed | Robots.txt Test | ||
What's This? | |||
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site. | |||
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site. | |||
HOW TO FIXIn order to pass this test you must create and properly install a robots.txt file.For this, you can use any program that produces a text file or you can use an online tool (Google Webmaster Tools has this feature). Remember to use all lower case for the filename: robots.txt, not ROBOTS.TXT. A simple robots.txt file looks like this: User-agent: * Disallow: /cgi-bin/ Disallow: /images/ Disallow: /pages/thankyou.htmlThis would block all search engine robots from visiting "cgi-bin" and "images" directories and the page "http://www.yoursite.com/pages/thankyou.html" TIPS:
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failed | Sitemap Test | ||
What's This? | |||
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage. | |||
Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol. | |||
HOW TO FIXIn order to pass this test you must create a sitemap.xml file for your website. Some of the best practices are listed below:
<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.yourwebsite.com</loc> <lastmod>2013-01-01</lastmod> <changefreq>weekly</changefreq> <priority>0.9</priority> </url> <url> <loc>http://www.yourwebsite.com/articles/100</loc> <changefreq>weekly</changefreq> </url> <url> <loc>http://www.yourwebsite.com/articles/101</loc> <lastmod>2013-01-02</lastmod> <changefreq>weekly</changefreq> </url> <url> <loc>http://www.yourwebsite.com/articles/102</loc> <lastmod>2013-01-02T13:00:12+00:00</lastmod> <priority>0.5</priority> </url> </urlset> |
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passed | SEO Friendly URL Test | ||
What's This? | |||
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL. | |||
Congratulations! All links from your webpage are SEO friendly. |
passed | Image Alt Test | ||
What's This? | |||
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image. | |||
Your website doesn't use <img> tags. |
passed | Inline CSS Test | ||
What's This? | |||
Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier. | |||
Congratulations! Your web page does not use inline CSS styles. |
failed | Google Analytics Test | ||
What's This? | |||
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics. | |||
HOW TO FIXIn order to pass this test you must create an account on Google Analytics site and insert into your page a small javascript tracking code.Example: <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y', 'auto'); ga('send', 'pageview'); </script> <!-- End Google Analytics -->Note that you have to change the 'UA-XXXX-Y' with the proper id which you'll find in your analytics account. |
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passed | Favicon Test | ||
What's This? | |||
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks. | |||
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passed | JS Error Checker | ||
What's This? | |||
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results. | |||
Congratulations! There are no severe JavaScript errors on your web page. |
SPEED OPTIMIZATIONS |
passed | HTML Page Size Test | ||
What's This? | |||
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files. | |||
failed | HTML Compression/GZIP Test | ||
What's This? | |||
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size. | |||
Your page do not use any HTML compression! You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size by 52 % - from 1.41 Kb to 0.68 Kb which would further reduce your page loading time. |
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HOW TO FIXYour two options for file compression are Deflate and GZIP.
# compress text, html, javascript, css, xml: AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/xml AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/x-javascriptFor more advanced information regarding deflate you can check this Apache documentation. |
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passed | Site Loading Speed Test | ||
What's This? | |||
Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages. | |||
Your site loading time is around 0.20 seconds and this is under the average loading speed which is 5 seconds. |
passed | Page Objects | ||
What's This? | |||
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings. | |||
Congratulations, your page has fewer than 20 http requests. A higher number of http requests results in a user's browser needing to request a large number of objects from your server, which will ultimately slow down the loading of your web page. | |||
HTML Pages: 1 CSS Files: 0 Scripts: 0 Images: 0 Flash Files: 0 |
failed | Page Cache Test (Server Side Caching) | ||
What's This? | |||
Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket. | |||
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time. | |||
HOW TO FIXIn order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
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passed | Flash Test | ||
What's This? | |||
Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines. | |||
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret. |
passed | Image Caching Test | ||
What's This? | |||
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image. | |||
No image found on your site |
passed | Nested Tables Test | ||
What's This? | |||
Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser. | |||
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience. |
passed | Frameset Test | ||
What's This? | |||
Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible. | |||
Congratulations! Your webpage does not use frames. |
passed | Doctype Test | ||
What's This? | |||
Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers. | |||
Congratulations! Your website has a doctype declaration: | |||
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warning | URL Redirects Checker | ||
What's This? | |||
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum. | |||
Your URL performed 2 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa. | |||
SERVER AND SECURITY |
failed | URL Canonicalization Test | ||
What's This? | |||
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues. | |||
http://www.kiafleet.ca and http://kiafleet.ca should resolve to the same URL, but currently do not. | |||
HOW TO FIXIn order to pass this test you must consider using a 301 re-write rule in your .htaccess file so that both addresses (http://example.com and http://www.example.com) resolve to the same URL.- If you want to redirect http://www.example.com to http://example.com, you can use this: RewriteCond %{HTTP_HOST} ^www\.example\.com$ RewriteRule ^/?$ "http\:\/\/example\.com\/" [R=301,L]- If you want to redirect http://example.com to http://www.example.com, you can use this: RewriteCond %{HTTP_HOST} !^www.example.com$ [NC] RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]Note that you must put the above lines somewhere after RewriteEngine On line. |
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passed | HTTPS Test | ||
What's This? | |||
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor. | |||
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings. |
passed | Safe Browsing Test | ||
What's This? | |||
Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites. | |||
This site is not currently listed as suspicious (no malware or phishing activity found). |
passed | Server Signature Test | ||
What's This? | |||
Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running. | |||
Congratulations, your server signature is off. |
passed | Directory Browsing Test | ||
What's This? | |||
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint. | |||
Congratulations! Your server has disabled directory browsing. |
passed | Plaintext Emails Test | ||
What's This? | |||
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation. | |||
Congratulations! Your webpage does not include email addresses in plaintext. |
MOBILE USABILITY |
failed | Media Query Responsive Test | ||
What's This? | |||
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms. | |||
Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities. | |||
HOW TO FIXMedia queries allow you to style elements for specific devices (smartphones, tablets, desktop computers) by using attributes like width, height, resolution, aspect ratio, orientation or color. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself.Example: <link rel="stylesheet" media="screen and (min-width: 480px) and (max-width: 960px)" href="480-960.css" /> <!-- OR --> @media screen and (min-width: 480px) and (max-width: 960px) { #header { display: none; } }An @media rule specifies the target media types of a set of statements. In the example above, we are specifying the media type screen. The max-width and min-width features are telling the browser that at any screen size larger than 480px, but smaller than 960px, hide any elements with id="header". |
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passed | Mobile Snapshot | ||
What's This? | |||
Check how your website renders on a mobile device. | |||
You can see below how your website looks on the portrait view of a mobile device. | |||
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ADVANCED SEO |
failed | Microdata Schema Test | ||
What's This? | |||
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site). | |||
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata. | |||
HOW TO FIXHTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.Here is a simple example of how to use HTML5 microdata in your contact web page: <div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Joe Doe</span> <span itemprop="company">The Example Company</span> <span itemprop="tel">604-555-1234</span> <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a> </div> |
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failed | SPF records checker | ||
What's This? | |||
Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam. | |||
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here. | |||
HOW TO FIXAn SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled. Example: Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this: v=spf1 include:_spf.google.com -all"v=spf1" - This sets the SPF version "include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers "-all" - This means that any server not previously listed is not authorized If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this: v=spf1 mx -all Note: Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled. |
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