You're viewing a free snapshot. Unlock full monitoring, AI visibility tracking, and weekly reports.
SEO Score74/100
Average SEO score of top 100 sites: 75%
Your site scored 74/100, below the 75 average for top sites. We found 7 issues to fix, and clearing them is how you move up.
7 Failed
3 Warnings
27 Passed
Want to fix these issues and track your progress?
Common SEO issues
Score:70
Failed:3
Warnings:1
Passed:10
Meta Title Test
Congratulations! Your webpage is using a title tag
Meta Description Test
Congratulations! Your webpage is using a meta description tag
Desktop version
https://www.its.co.uk
Mobile version
https://www.its.co.uk
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
access
accessories
account
adhesives
apache
apprentice
auger
basket
black
blue
boots
bosch
browse
brushless
builder
careers
categories
chisel
cleaning
clearance
close
combi
contact
control
cordless
decorating
delivery
dewalt
drill
driver
electrical
equipment
fixings
flat
garden
grey
groove
hand
heating
help
home
hygiene
impact
info
information
intelligent
ironmongery
irwin
items
jackets
kick
ladders
lawn
leisure
level
lighting
lines
locations
makita
measuring
milwaukee
mini
nails
order
pack
piece
plumbing
policy
pouches
power
safety
save
screws
sealants
search
security
shopping
shorts
site
smart
speed
stanley
start
storage
store
tool
tools
track
trade
trustpilot
twin
ultex
vaunt
view
warehouse
wear
welcome
wheeled
work
worth
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Favicon Test
Your site either doesn't have a favicon or this has not been referenced correctly.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score:68
Failed:3
Warnings:2
Passed:6
HTML Page Size Test
Congratulations! The size of your webpage's HTML is 27.27 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 168.98 Kb to 27.27 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 7.62 seconds and is over the average loading speed which is 5 seconds.
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Total Objects: 203
- 13 HTML Pages
- 17 CSS Files
- 71 JS Files
- 102 Images
- 0 Flash Files
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
Your webpage is not using uncached images from your domain.
JavaScript Caching Test
Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
Your webpage is not using uncached CSS resources from your domain.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
CSS Minification Test
Congratulations! Your webpage's CSS resources are minified.
URL Redirects Test
Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score:100
Failed:0
Warnings:0
Passed:3
HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:2
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Advanced SEO
Score:89
Failed:1
Warnings:0
Passed:6
Structured Data Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:ip4:162.13.229.231 include:ip94.143.105.73 include:_spf.google.com ~all
