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SEO Score59/100
Average SEO score of top 100 sites: 75%
Your site scored 59/100, well below the 75 average for top sites. We found 17 issues to fix, and clearing them is how you move up.
17 Failed
3 Warnings
36 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To provide a good user experience, sites should aim for a Cumulative Layout Shift score of 0.1 or less.
DetailsHIGH
Minify all JavaScript files to reduce page size and loading time.
DetailsHIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
DetailsHIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
DetailsHIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsHIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
DetailsHIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
DetailsHIGH
Consider reducing the HTML size to improve loading times and retain visitors.
DetailsMEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
DetailsMEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
DetailsMEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
DetailsMEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsLOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
DetailsCommon SEO issues
Score:54
Failed:5
Warnings:1
Passed:13
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag with a length of 84 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Desktop version
https://www.imaginecruising.co.uk/
Mobile version
https://www.imaginecruising.co.uk/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
81% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
alaska
america
anne
april
august
awards
azamara
banff
board
breakfast
calgary
caribbean
celebrity
classic
cookie
couple
cruise
cruises
cunard
date
deals
details
discount
discover
discovery
drinks
elizabeth
escorted
europe
event
exclusive
experience
express
falls
february
flights
free
fuji
fully
garda
holidays
home
hotel
iguazu
imagine
inclusive
indian
info
islands
january
journey
july
just
lake
line
luxury
march
mediterranean
mount
night
nights
ocean
orient
pacific
package
policy
princess
privacy
queen
rail
river
royal
save
search
september
ship
silversea
simplon
south
star
stay
stays
subscribe
sydney
tips
tour
touring
tours
train
transfers
travel
upgrade
vancouver
venice
veranda
victoria
view
voyage
world
zealand
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All image display dimensions match the natural aspect ratio.
Google Analytics Test
69% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
74% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
We've found JavaScript errors on this webpage!
Console Errors Test
33% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score:40
Failed:11
Warnings:1
Passed:6
HTML Page Size Test
34% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 34.29 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 7,888 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 290.65 Kb to 34.29 Kb (88% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 10.0 seconds and is greater than the average loading speed which is 5 seconds!
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
79% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
84.2 %
9.95 Mb
javascript
9.3 %
1.10 Mb
font
4.2 %
505.81 Kb
css
1.1 %
132.86 Kb
html
0.8 %
96.77 Kb
other
0.4 %
44.93 Kb
TOTAL
100%
11.81 Mb
Requests by content type
Content type
Percent
Requests
image
41.7 %
83
javascript
23.1 %
46
other
14.6 %
29
css
10.1 %
20
html
6.5 %
13
font
4.0 %
8
TOTAL
100%
199
Content size by domain
Domain
Percent
Size
imaginecruising.co.uk
87.5 %
10.33 Mb
i.assetzen.net
4.1 %
490.44 Kb
googletagmanager.com
1.7 %
210.63 Kb
gstatic.com
1.5 %
185.46 Kb
fonts.gstatic.com
1.3 %
161.75 Kb
connect.facebook.net
1.1 %
136.07 Kb
script.hotjar.com
0.6 %
67.64 Kb
widget.trustpilot.com
0.6 %
67.05 Kb
google.com
0.4 %
53.55 Kb
search.uk.imaginecruising.net
0.3 %
31.64 Kb
Other
0.9 %
113.02 Kb
TOTAL
100%
11.81 Mb
Requests by domain
Domain
Percent
Requests
imaginecruising.co.uk
35.7 %
71
i.assetzen.net
14.1 %
28
widget.trustpilot.com
7.5 %
15
google.com
4.0 %
8
google-analytics.com
2.0 %
4
fonts.gstatic.com
2.0 %
4
googletagmanager.com
1.5 %
3
fonts.googleapis.com
1.5 %
3
connect.facebook.net
1.0 %
2
collector-8514.tvsquared.com
1.0 %
2
Other
29.6 %
59
TOTAL
100%
199
CDN Usage Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
32% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using JavaScript files that are not minified!
CSS Minification Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using render-blocking resources.
URL Redirects Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 1.14 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.14 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img class="img-fluid" src="https://i.assetzen.net/i/mg50pIO9hHoq/w:400/h:300/..." alt="Title.jpg">
Cumulative Layout Shift Test
The CLS score of this webpage is 1.04. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
1.04
0.1
0.25
DOM element which contributes the most to CLS score:
Html: <div class="sppb-carousel-item-inner">
Score: 0.5522
Server and security
Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.imaginecruising.co.uk/ and https://imaginecruising.co.uk/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.imaginecruising.co.uk" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
imaginecruising.co.uk
Subject Alternative Names
imaginecruising.co.uk, *.imaginecruising.co.uk
Not Valid Before
Thu, December 1, 2022 at 12:00:00 AM UTC
Not Valid After
Sat, December 30, 2023 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon RSA 2048 M02
Intermediate certificate
Common Name
Amazon RSA 2048 M02
Organization
Amazon
Location
US
Not Valid Before
Tue, August 23, 2022 at 10:25:30 PM UTC
Not Valid After
Fri, August 23, 2030 at 10:25:30 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Root certificate
Common Name
Amazon Root CA 1
Organization
Amazon
Location
US
Not Valid Before
Tue, May 26, 2015 at 12:00:00 AM UTC
Not Valid After
Sun, January 17, 2038 at 12:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol.
HSTS Test
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=63072000; includesubdomains; preload
Plaintext Emails Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
59% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />Media Query Responsive Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:67
Failed:1
Warnings:1
Passed:7
Structured Data Test
59% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 ip4:85.95.101.18 ip4:35.176.217.134 include:spf.protection.outlook.com include:emailcenterpro.com include:spf.traveltek.net include:emailcenterpro.com include:spf.ess.uk.barracudanetworks.com include:spf.mandrillapp.com -all
Ads.txt Validation Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
