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SEO Report for https://www.huawei.com/en

Your general SEO Checkup Score


SEO Score78/100
Average SEO score of top 100 sites: 75%

Your site scored 78/100, just above the 75 average for top sites. We found 9 issues to fix, and they're what's holding you back from the top spots.

9 Failed
4 Warnings
45 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
MEDIUM
Add a sitemap file to help search engine crawlers index content more thoroughly and quickly.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details

Common SEO issues

Score:62
Failed:4
Warnings:1
Passed:14
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Huawei - Building a Fully Connected, Intelligent World
Length: 54 characters
Meta Description Test
96% of top 100 sites passed
This webpage is using a meta description tag with a length of 120 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
Length: 120 characters
Google Search Results Preview Test
Desktop version
https://www.huawei.com/en/Huawei - Building a Fully Connected, Intelligent WorldHuawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
Mobile version
https://www.huawei.com/en/Huawei - Building a Fully Connected, Intelligent WorldHuawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:titleHuawei - Building a Fully Connected, Intelligent World
og:descriptionHuawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
og:imagehttps://www-file.huawei.com/-/media/corp/home/image/logo_400x200.png
og:urlhttps://www.huawei.com/en/
og:site_namehuawei
Twitter Card Meta Tags
twitter:cardsummary
twitter:titleHuawei - Building a Fully Connected, Intelligent World
twitter:descriptionHuawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
twitter:imagehttps://www-file.huawei.com/-/media/corp/home/image/logo_400x200.png
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
38huawei
16support
14cloud
14learn
12enterprise
Keywords Usage Test
45% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
huawei
support
cloud
learn
enterprise
Keywords Cloud Test
annual
ascend
awards
barcelona
blog
browse
business
careers
carrier
catch
center
certification
china
cloud
company
computing
consecutive
consumer
contact
continuing
cookies
corporate
deutsch
developers
digital
education
english
enterprise
español
events
executives
explore
exploring
financial
français
freebuds
global
health
hisuite
hotline
huawei
huaweitech
information
intelligent
italiano
kazakhstan
laptop
learn
links
main
market
mate
media
menu
network
networking
news
nova
online
paper
partners
phone
policy
position
power
privacy
product
products
public
publications
pусский
quick
router
service
services
site
smart
software
solutions
sound
spain
story
suppliers
support
sustainability
switzerland
tablet
target
thailand
thrive
transformation
trust
uses
uzbekistan
watch
website
white
world
xinghe
xmage
Competitor Domains Test
Competitor Domains

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Heading Tags Test
59% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
What's New
News & Events
Online Services
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
74% of top 100 sites passed
This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
71% of top 100 sites passed
All "img" tags from this webpage have the required "alt" attribute.
Responsive Image Test
28% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
65% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
79% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
41% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8

Speed optimizations

Score:81
Failed:4
Warnings:2
Passed:14
HTML Page Size Test
21% of top 100 sites passed
The size of this webpage's HTML is 17.86 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
54% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,081 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
97% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 153.77 Kb to 17.86 Kb (88% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
66% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 2.17 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

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JS Execution Time Test
71% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
2% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
38.2 %
343.43 Kb
image
34.0 %
305.39 Kb
css
16.6 %
149.02 Kb
other
8.9 %
80.07 Kb
html
2.4 %
21.26 Kb
font
0.0 %
0 B
TOTAL
100%
899.17 Kb
Requests by content type
Content type
Percent
Requests
image
40.6 %
13
javascript
28.1 %
9
css
15.6 %
5
other
12.5 %
4
html
3.1 %
1
font
0.0 %
0
TOTAL
100%
32
Content size by domain
Domain
Percent
Size
huawei.com
49.2 %
442.29 Kb
www-file.huawei.com
31.5 %
282.97 Kb
googletagmanager.com
12.3 %
110.85 Kb
tags.tiqcdn.com
7.0 %
63.06 Kb
TOTAL
100%
899.17 Kb
Requests by domain
Domain
Percent
Requests
huawei.com
65.6 %
21
www-file.huawei.com
21.9 %
7
tags.tiqcdn.com
9.4 %
3
googletagmanager.com
3.1 %
1
TOTAL
100%
32
CDN Usage Test
97% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
38% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
97% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
95% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
96% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
10% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
98% of top 100 sites passed
This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Time To First Byte Test
98% of top 100 sites passed
The Time To First Byte value of this webpage is 0.011 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.011 s
0.8 s
1.8 s
First Contentful Paint Test
94% of top 100 sites passed
The First Contentful Paint value of this webpage is 0.793 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.793 s
1.8 s
3 s
Largest Contentful Paint Test
90% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 0.85 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
0.85 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="//www-file.huawei.com/-/media/corp2020/home/banner..." id="content_0_rptBannerList_imgCard_0" class="banner-img hidden-xs hidden-sm js-no-zoom lazyload..." alt="mate x6 pc" data-was-processed="true">
Cumulative Layout Shift Test
94% of top 100 sites passed
The CLS score of this webpage is 0.0988. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0988
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Learn More
Html: <div class="content-img-box mb70">
Score: 0.0588

Server and security

Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
97% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.huawei.com" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.huawei.com
Organization
Huawei Technologies Co., Ltd
Location
Shenzhen, Guangdong, CN
Subject Alternative Names
huawei.com, *.huawei.com
Not Valid Before
Thu, July 25, 2024 at 10:02:41 AM UTC
Not Valid After
Wed, August 20, 2025 at 2:50:41 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Actalis Organization Validated Server CA G3
Intermediate certificate
Common Name
Actalis Organization Validated Server CA G3
Organization
Actalis S.p.A.
Location
Ponte San Pietro, Bergamo, IT
Not Valid Before
Mon, July 6, 2020 at 7:20:55 AM UTC
Not Valid After
Sun, September 22, 2030 at 11:22:02 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Actalis Authentication Root CA
Root certificate
Common Name
Actalis Authentication Root CA
Organization
Actalis S.p.A./03358520967
Location
Milan, IT
Not Valid Before
Thu, September 22, 2011 at 11:22:02 AM UTC
Not Valid After
Sun, September 22, 2030 at 11:22:02 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Actalis Authentication Root CA
Mixed Content Test (HTTP over HTTPS)
98% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
100% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
82% of top 100 sites passed
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=31536000
Plaintext Emails Test
100% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
88% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:67
Failed:1
Warnings:1
Passed:7
Structured Data Test
53% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
67% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
98% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.huawei.com/en/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.huawei.com/en/" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
96% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
95% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 ip4:45.249.212.32 ip4:45.249.212.35 ip4:45.249.212.255 ip4:45.249.212.187/29 ip4:45.249.212.191 ip4:168.195.93.47 ip4:185.176.79.56 ip4:119.8.179.247 ip4:119.8.89.136/31 ip4:119.8.89.135 ip4:119.8.177.36/31 ip4:119.8.177.38 -all
Ads.txt Validation Test
68% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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