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SEO Report for https://www.hermes.com/us/en

Your general SEO Checkup Score


SEO Score72/100
Average SEO score of top 100 sites: 75%
AI Visibility90/100
AI visibility score reflects brand reach in AI

Your site scored 72/100, below the 75 average for top sites. We found 13 issues to fix, and clearing them is how you move up. And an AI Visibility Score of 90/100 means ChatGPT, Gemini and Perplexity consistently surface your brand, a real edge as search keeps shifting toward AI.

13 Failed
4 Warnings
46 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
Details
LOW
Consider reducing the HTML size to improve loading times and retain visitors.
Details
LOW
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
Details
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details

AI Insights

Score:0
Failed:0
Warnings:0
Passed:5
Domain Business Context
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.

What is this domain about

Official U.S. luxury fashion and lifestyle e-commerce homepage for Hermès products, collections, services, and brand storytelling.

Industry Niche

Luxury Fashion E-commerce

Target Audience

Affluent shoppers seeking luxury apparel, accessories, beauty, watches, gifts, and brand services.

LLM Visibility Checker
LLM Visibility Checker

Track your brand across ChatGPT, Gemini and Claude

Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.

Content Strengths and Weaknesses

This webpage is highly effective as a luxury retail homepage, combining clear category navigation, seasonal merchandising, and direct shopping paths. Its main weakness is that it prioritizes product promotion over explanatory depth, with limited editorial context or educational content.

Content Strengths

  • Clear Category Navigation
  • Strong Brand Storytelling
  • Direct Shopping Paths

Content Weaknesses

  • Limited Product Detail
  • Sparse Educational Content
  • Minimal Comparison Help
Content Trust
88%
Topical Relevance98%
Subject Expertise84%
Credibility80%

This webpage appears highly trustworthy for commerce because it includes extensive legal, service, and contact information, plus social media links and customer support details. Its trust level is strengthened by clear brand ownership and policy coverage, though it lacks visible author attribution, third-party validation, or cited sources on the page itself.

Visual SEO Analysis
Visual SEO Analysis

Find out if your page design converts the visitors you earn

We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.

Content Freshness
96%

The page looks current and actively maintained, with multiple 2026 collection and runway references embedded in the main content. The homepage also reflects an up-to-date retail catalog and current seasonal merchandising, which outweighs the minor boilerplate signals.

Positive Signals

  • Fall-Winter 2026 collections
  • Spring-Summer 2026 runway show
  • © Hermès 2026

Staleness Signals

  • Footer copyright only
  • Generic error message at bottom
Content Opportunities

The homepage is strong at merchandising and navigation, but it leaves room for richer guidance, deeper product education, and stronger trust-building content. The biggest opportunities are to support purchase decisions, explain craftsmanship and materials, and add more structured editorial resources.

Quick Wins

  • •Add short material and care notes to featured product tiles.
  • •Create a homepage-linked FAQ for scarves, belts, and watch sizing.
  • •Add a small artisan or craftsmanship story block near featured collections.

Common SEO issues

Score:67
Failed:4
Warnings:2
Passed:13
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: The official Hermes online store | Hermès USA
Length: 45 characters
Meta Description Test
92% of top 100 sites passed
This webpage is using a meta description tag with a length of 134 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Discover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewelry.
Length: 134 characters
Google Search Results Preview Test
Desktop version
https://www.hermes.com/us/en/The official Hermes online store | Hermès USADiscover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewelry.
Mobile version
https://www.hermes.com/us/en/The official Hermes online store | Hermès USADiscover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewelry.
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:typewebsite
og:titleA starry horizon
og:descriptionThe moon extends its silvery veil across a getaway scarf. Silk scarves become a promise of wanderlust.
og:urlhttps://www.hermes.com/us/en/
og:imagehttps://cms.discovery.hcomapps.com/is/image/hermesedito/HERMES_CRUSH_AH26_33_067_16_9_sRGB_F1
Twitter Card Meta Tags
twitter:cardsummary
twitter:titleA starry horizon
twitter:descriptionThe moon extends its silvery veil across a getaway scarf. Silk scarves become a promise of wanderlust.
twitter:urlhttps://www.hermes.com/us/en/
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
18hermès
12price
11view
9apple
9watch
Keywords Usage Test
48% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
hermès
price
view
apple
watch
Keywords Cloud Test
accept
accessibility
accessories
account
ankle
apple
ateliers
bags
band
bath
beachwear
belt
belts
boots
bracelets
cart
case
cases
charms
children
clutches
coats
collection
collections
cookies
earrings
equestrian
fall
fashion
finder
foundation
fragrances
gifts
gloves
goods
hats
hermes
hermès
home
homepage
horizons
jackets
jewelry
knitwear
leather
loafers
make
moments
mules
necklaces
newsletter
orders
pants
pendants
precious
price
privacy
ready
reversible
rings
runway
sandals
scarf
scarves
series
services
shawls
shirts
shoes
shorts
silk
single
small
sneakers
spring
stoles
store
strap
straps
styled
summer
sweatshirts
technologies
ties
time
tour
travel
twilly
universe
view
wallets
watch
watches
wear
website
window
winter
women
wonders
writing
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
62% of top 100 sites passed
This webpage contains headings tags.
H1 tags
The official Hermes online store - Homepage
H2 tags
A starry horizon
A sign of one's own
A canopy in silk
Time as never seen before
Oops!
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
72% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
83% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
96% of top 100 sites passed
This webpage has a character encoding declaration.
meta charset="utf-8"

Speed optimizations

Score:65
Failed:6
Warnings:2
Passed:12
HTML Page Size Test
23% of top 100 sites passed
The size of this webpage's HTML is 117.69 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,533 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
99% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 706.57 Kb to 117.69 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 6.3 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

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JS Execution Time Test
53% of top 100 sites passed
The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
7% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
66.0 %
3.46 Mb
javascript
28.9 %
1.51 Mb
font
2.9 %
153.43 Kb
html
1.9 %
100.29 Kb
css
0.3 %
13.80 Kb
other
0.1 %
3.55 Kb
TOTAL
100%
5.24 Mb
Requests by content type
Content type
Percent
Requests
image
49.0 %
49
javascript
33.0 %
33
other
9.0 %
9
font
4.0 %
4
css
3.0 %
3
html
2.0 %
2
TOTAL
100%
100
Content size by domain
Domain
Percent
Size
assets.hermes.com
65.9 %
3.45 Mb
hermes.com
19.6 %
1.03 Mb
googletagmanager.com
7.4 %
396.50 Kb
sdk.privacy-center.org
4.4 %
234.66 Kb
dd.hermes.com
0.9 %
46.21 Kb
js-agent.newrelic.com
0.6 %
34.35 Kb
static.captcha-delivery.com
0.5 %
25.08 Kb
beacon.riskified.com
0.3 %
18.60 Kb
static.cloudflareinsights.com
0.2 %
10.10 Kb
geo.captcha-delivery.com
0.1 %
7.62 Kb
Other
0.1 %
5.05 Kb
TOTAL
100%
5.24 Mb
Requests by domain
Domain
Percent
Requests
assets.hermes.com
39.0 %
39
hermes.com
33.0 %
33
img.riskified.com
5.0 %
5
bam.nr-data.net
5.0 %
5
static.captcha-delivery.com
4.0 %
4
sdk.privacy-center.org
3.0 %
3
dd.hermes.com
2.0 %
2
googletagmanager.com
2.0 %
2
bck.hermes.com
2.0 %
2
static.cloudflareinsights.com
1.0 %
1
Other
4.0 %
4
TOTAL
100%
100
CDN Usage Test
95% of top 100 sites passed
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This webpage is not using uncached images from same domain.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Time To First Byte Test
99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.040 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.04 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
The First Contentful Paint value of this webpage is 0.840 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.84 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 1.61 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.61 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img _ngcontent-hermes-c1865092660="" class="full-parent" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywA..." alt="" fetchpriority="high" loading="eager">
Cumulative Layout Shift Test
91% of top 100 sites passed
The CLS score of this webpage is 0.0001. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0001
0.1
0.25
DOM element which contributes the most to CLS score:
Text: WOMEN MEN LEATHER GOODS JEWELRY WATCHES FRAGRANCES AND MAKE-UP HOME AND ART OF L...
Html: <h-menu-bar _ngcontent-hermes-c4149015595="" _nghost-hermes-c2507004945="" class="ng-star-inserted">
Score: 0.0001

Server and security

Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
93% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.hermes.com" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.hermes.com
Subject Alternative Names
*.hermes.com
Not Valid Before
Sat, August 22, 2026 at 12:20:59 PM UTC
Not Valid After
Fri, November 20, 2026 at 1:20:42 PM UTC
Signature Algorithm
ecdsaWithSha256
Issuer
WE1
Root certificate
Common Name
WE1
Organization
Google Trust Services
Location
US
Not Valid Before
Wed, December 13, 2023 at 9:00:00 AM UTC
Not Valid After
Tue, February 20, 2029 at 2:00:00 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=31557600
Plaintext Emails Test
97% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width,initial-scale=1" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:67
Failed:3
Warnings:0
Passed:6
Structured Data Test
66% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.hermes.com/us/en/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.hermes.com/us/en/" rel="canonical"/>
Nofollow Tag Test
This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
98% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 include:spf-0018c002.pphosted.com include:spf01.hermes.com include:spf03.hermes.com include:spf04.hermes.com include:spf.protection.outlook.com include:cust.wombatsecurity.com -all
Ads.txt Validation Test
67% of top 100 sites passed
The request of ads.txt file has an unexpected Content-Type header: text/html. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.

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