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SEO Report for https://www.hellmanseo.se

Your general SEO Checkup Score


SEO Score61/100
Average SEO score of top 100 sites: 75%

Your site scored 61/100, below the 75 average for top sites. We found 19 issues to fix, and clearing them is how you move up.

19 Failed
3 Warnings
34 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
Details
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
Details
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
MEDIUM
Add a sitemap file to help search engine crawlers index content more thoroughly and quickly.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
Details
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Keep in mind that the NOINDEX meta tag instructs search engines not to index a webpage. Please verify if this is the intended behavior, as the webpage will not appear in search engine results.
Details
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

Common SEO issues

Score:43
Failed:7
Warnings:1
Passed:11
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Frilansande SEO Konsult med +7 års erfarenhet
Length: 45 characters
Meta Description Test
97% of top 100 sites passed
This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.hellmanseo.se/Frilansande SEO Konsult med +7 års erfarenhet
Mobile version
https://www.hellmanseo.se/Frilansande SEO Konsult med +7 års erfarenhet
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
42elit
26tellus
21ullamcorper
21mattis
21pulvinar
Keywords Usage Test
81% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
elit
tellus
ullamcorper
mattis
pulvinar
Keywords Cloud Test
adipiscing
alla
allt
alltid
amet
antal
använder
arbeta
arbetar
baserad
behöver
beprövade
blogg
bästa
både
consectetur
content
dapibus
dina
ditt
dolor
efter
elit
eller
engine
fokus
frilansande
från
förbättra
företag
försäljning
generera
genom
google
göras
hela
heter
hjälpa
hjälper
holistisk
inom
intäkter
ipsum
john
konsult
kontakta
konverteringar
kunder
kvaliteten
kvantiteten
leads
lorem
luctus
löpande
malmö
mattis
medelstora
mellanstora
menu
metoden
mina
människor
möjliggör
möjligheter
online
optimering
optimization
organisk
organiska
partner
potentiella
pulvinar
resultat
road
search
skip
specialist
stina
står
svenska
sverige
synas
synlighet
söker
sökmotorer
sökmotoroptimera
sökmotoroptimering
tekniker
tellus
till
tjänster
trafik
trafiken
trafikökning
tusentals
uctus
ullamcorper
växa
webbplats
över
Competitor Domains Test
Competitor Domains

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Heading Tags Test
70% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Frilansande SEO specialist med fokus på resultat
Säg hej till din nya SEO partner
Varför välja mig?
Erfaren
Konverteringsfokuserad
Pålitlig & dedikerad
Vad mina kunder säger
Mina tjänster
Road map
Optimering
Löpande SEO
Holistisk SEO
Bra villkor
Full transperans
Goda skäl att satsa på SEO
SEO bygger pålitlighet och trovärdighet
Senaste bloggposterna
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
71% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
99% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
69% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
33% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:63
Failed:6
Warnings:1
Passed:11
HTML Page Size Test
34% of top 100 sites passed
The size of this webpage's HTML is 22.01 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 2,972 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 138.66 Kb to 22.01 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 5.45 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
font
35.0 %
320.85 Kb
javascript
27.2 %
249.30 Kb
image
26.0 %
238.00 Kb
css
9.4 %
86.46 Kb
html
2.3 %
21.37 Kb
other
0.0 %
201 B
TOTAL
100%
916.18 Kb
Requests by content type
Content type
Percent
Requests
javascript
43.5 %
30
css
37.7 %
26
font
8.7 %
6
image
7.2 %
5
html
1.4 %
1
other
1.4 %
1
TOTAL
100%
69
Content size by domain
Domain
Percent
Size
hellmanseo.se
83.2 %
762.54 Kb
fonts.gstatic.com
8.4 %
77.17 Kb
googletagmanager.com
8.0 %
73.51 Kb
fonts.googleapis.com
0.3 %
2.76 Kb
google-analytics.com
0.0 %
201 B
TOTAL
100%
916.18 Kb
Requests by domain
Domain
Percent
Requests
hellmanseo.se
91.3 %
63
fonts.gstatic.com
4.3 %
3
googletagmanager.com
1.4 %
1
fonts.googleapis.com
1.4 %
1
google-analytics.com
1.4 %
1
TOTAL
100%
69
CDN Usage Test
96% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
32% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
This webpage is not using images with large metadata.
Image Caching Test
99% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
93% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
96% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 4.81 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
4.81 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: Jag heter Stina, jag är en frilansande SEO-konsult baserad i Malmö. Jag arbetar ...
Html:

Jag heter Stina, jag är en frilansande SEO-konsult baserad i Malmö. Jag arbetar med små och mellanstora företag över hela Sverige för att hjälpa dem att öka sin synlighet online. Jag använder beprö

Cumulative Layout Shift Test
The CLS score of this webpage is 0.003. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.0025
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Tjänster Blogg Om mig
Html: <div class="elementor-element elementor-element-5b9c28f elemen..." data-id="5b9c28f" data-element_type="widget" data-settings="{"full_width":"stretch","layout":"horizontal","sub..." data-widget_type="nav-menu.default">
Score: 0.0015

Server and security

Score:82
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
92% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.hellmanseo.se" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
hellmanseo.se
Subject Alternative Names
hellmanseo.se, mail.hellmanseo.se, www.hellmanseo.se
Not Valid Before
Wed, May 3, 2023 at 9:12:53 PM UTC
Not Valid After
Tue, August 1, 2023 at 9:12:52 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common Name
R3
Organization
Let's Encrypt
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
93% of top 100 sites passed
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
99% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:56
Failed:3
Warnings:1
Passed:5
Structured Data Test
59% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage is using the noindex meta tag! This means that it will be read but not indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.hellmanseo.se/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.hellmanseo.se/" rel="canonical"/>
Nofollow Tag Test
This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
95% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 a mx include:spf.inleed.se ip4:185.189.49.214 ip6:2a0b:dc80:cafe:101::1 -all
Ads.txt Validation Test
80% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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