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Report generated 2 months ago
https://www.heirloom.be
Your general SEO Checkup Score
Archived
79/100
SEO Score
12 Failed
6 Warnings
53 Passed
Issues to fix
Last found on Invalid Date
HIGH
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
HIGH
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
HIGH
The size of this webpage's HTML is 137.61 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
MEDIUM
We've found JavaScript errors on this webpage!
MEDIUM
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
MEDIUM
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
LOW
This webpage has some errors caught by the Chrome DevTools Console!
LOW
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
LOW
The server signature is on for this webpage! Turning off the server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve the website's security.
LOW
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
LOW
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
LOW
This webpage is using inline CSS styles!
Common SEO issues
Score: 70
Failed: 4
Warnings: 4
Passed: 18
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 67 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Stay in a historic building in the heart of Ghent - Heirloom Hotels
Length: 67 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 104 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: 5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Length: 104 characters
Google Search Results Preview Test
Desktop version
https://www.heirloom.beStay in a historic building in the heart of Ghent - Heirloom Hotels5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Mobile version
https://www.heirloom.beStay in a historic building in the heart of Ghent - Heirloom Hotels5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Unique stay in historic buildings | Ghent | Heirloom Hotels
og:description
5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
og:image
https://static.wixstatic.com/media/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg
og:image:width
2500
og:image:height
1330
og:url
https://www.heirloom.be
og:site_name
Heirloom
og:type
website
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
9virtual8reception7hotel7stay6hotels
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
virtual
reception
hotel
stay
hotels
Keywords Cloud Test
acceptaccessannoarriveatmosphereautomaticawaybelgiumbingeblogbookboutiquebuildingsbutlerbutlerscheckcheckingcitycentercodecomfortcontactcontactlesscontentdecorateddistrictdooredwardenglishexceptionalexpectfeelflemishfullyghenthaveheartheavenlyheirloomhistorichomehospitalityhostinghotelhotelshouseinformationitemsjustlibrarianlikelinenlossmainmakemansionmeansmenunavigatenearnetflixofferonlineorderoriginalpaperworkpersonalphysicalprivatequalityqueuereceivereceptionregardingroomroomsscaleselfselfhostingserviceshowerskipsmallsoftspashowerstarstaystylishtaletechnologiestimetouchestowelstradeuniquevirtualwantwatchwelcomewonderfullyworry
Competitor Domains Test
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Heading Tags Test70% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Welcome to Heirloom Hotels
Contactless Service
H2 tags
Online Check-in
Contactless Service
Boutique Hotel with 5 star comfort
Unique Stay
Best Rate Guaranteed
Flexible Cancelation
Virtual butler
The Mansion
The House of Edward
A Flemish Tale
The Librarian
The House of Trade
GET IN TOUCH
We'd love to hear from you
Robots.txt Test94% of top 100 sites passed
  • Congratulations! Your site uses a "robots.txt" file.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
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SEO Friendly URL Test40% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test72% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
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Speed optimizations
Score: 88
Failed: 3
Warnings: 1
Passed: 19
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 1,241 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 708.44 Kb to 137.61 Kb (81% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
  • The loading time of this webpage (measured from N. Virginia, US) is around 1.83 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
53.1 %
857.64 Kb
other
22.0 %
354.83 Kb
font
8.5 %
137.70 Kb
html
8.5 %
137.30 Kb
image
5.7 %
92.16 Kb
css
2.1 %
34.46 Kb
TOTAL
100%
1.58 Mb
Requests by content type
Content type
Percent
Requests
javascript
53.8 %
63
other
23.9 %
28
image
12.0 %
14
css
6.0 %
7
font
2.6 %
3
html
1.7 %
2
TOTAL
100%
117
Content size by domain
Domain
Percent
Size
static.parastorage.com
62.7 %
1011.36 Kb
heirloom.be
17.7 %
285.85 Kb
static.wixstatic.com
5.4 %
87.56 Kb
googletagmanager.com
4.2 %
67.18 Kb
fonts.gstatic.com
2.9 %
46.06 Kb
siteassets.parastorage.com
2.8 %
44.85 Kb
browser.sentry-cdn.com
1.3 %
20.39 Kb
googleadservices.com
1.0 %
15.84 Kb
apps.mews.li
1.0 %
15.42 Kb
engage.wixapps.net
0.9 %
13.73 Kb
Other
0.4 %
5.83 Kb
TOTAL
100%
1.58 Mb
Requests by domain
Domain
Percent
Requests
static.parastorage.com
64.1 %
75
static.wixstatic.com
9.4 %
11
frog.wix.com
7.7 %
9
heirloom.be
4.3 %
5
siteassets.parastorage.com
3.4 %
4
engage.wixapps.net
2.6 %
3
apps.mews.li
0.9 %
1
googletagmanager.com
0.9 %
1
browser.sentry-cdn.com
0.9 %
1
googleadservices.com
0.9 %
1
Other
5.1 %
6
TOTAL
100%
117
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test99% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is not using render-blocking resources.
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 1.64 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
Largest Contentful Paint element within the viewport:
<img src="https://static.wixstatic.com/media/2d80d0_8f93da5f..." alt="Heirloom_The Librarian_room 9_2.jpg" style="width: 1110px; height: 458px; object-fit: cover; o...">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.005. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
DOM element which contributes the most to CLS score:
Text: In our small-scale hotels, all rooms are decorated like in a 5-star hotel: styli...
Html: <div id="comp-kxorl8xv" class="_2Hij5 _3bcaz" data-testid="richTextElement">
Score: 0.0045
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Server and security
Score: 86
Failed: 3
Warnings: 0
Passed: 6
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.heirloom.be" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
heirloom.be
Subject Alternative Names (SANs)
heirloom.be, www.heirloom.be
Not valid before
Not valid after
Signature algorithm
sha256WithRsaEncryption
Issuer
Sectigo RSA Domain Validation Secure Server CA
Intermediate certificate
Common name
Sectigo RSA Domain Validation Secure Server CA
Organization
Sectigo Limited
Location
Salford, Greater Manchester, GB
Not valid before
Not valid after
Signature algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Root certificate
Common name
USERTrust RSA Certification Authority
Organization
The USERTRUST Network
Location
Jersey City, New Jersey, US
Not valid before
Not valid after
Signature algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
Server: Pepyaka/1.19.10
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
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Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
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Advanced SEO
Score: 37
Failed: 2
Warnings: 1
Passed: 7
Structured Data Test59% of top 100 sites passed
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.heirloom.be is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.heirloom.be" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • The robots.txt file disallow the search engines access to some parts of your website! You are advised to check carefully if the access to these resources or pages must be blocked.
See results list
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:spf.ess.de.barracudanetworks.com -all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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