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SEO Report for https://www.heirloom.be

Your general SEO Checkup Score


SEO Score77/100
Average SEO score of top 100 sites: 75%

Your site scored 77/100, just above the 75 average for top sites. We found 10 issues to fix, and they're what's holding you back from the top spots.

10 Failed
6 Warnings
39 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:66
Failed:3
Warnings:4
Passed:12
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 67 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Stay in a historic building in the heart of Ghent - Heirloom Hotels
Length: 67 characters
Meta Description Test
97% of top 100 sites passed
This webpage is using a meta description tag with a length of 104 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: 5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Length: 104 characters
Google Search Results Preview Test
Desktop version
https://www.heirloom.beStay in a historic building in the heart of Ghent - Heirloom Hotels5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Mobile version
https://www.heirloom.beStay in a historic building in the heart of Ghent - Heirloom Hotels5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:titleUnique stay in historic buildings | Ghent | Heirloom Hotels
og:description5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
og:imagehttps://static.wixstatic.com/media/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg
og:image:width2500
og:image:height1330
og:urlhttps://www.heirloom.be
og:site_nameHeirloom
og:typewebsite
Twitter Card Meta Tags
twitter:cardsummary_large_image
twitter:titleUnique stay in historic buildings | Ghent | Heirloom Hotels
twitter:description5 unique small boutique hotels | no hassle | heavenly beds | introvert proof | book your unique stay now
twitter:imagehttps://static.wixstatic.com/media/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/50769a_f87467cbd8854372b01cf956850704c3%7Emv2.jpg
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
9virtual
8reception
7hotel
7stay
6hotels
Keywords Usage Test
81% of top 100 sites passed
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
virtual
reception
hotel
stay
hotels
Keywords Cloud Test
accept
access
anno
arrive
atmosphere
automatic
away
belgium
binge
blog
book
boutique
buildings
butler
butlers
check
checking
citycenter
code
comfort
contact
contactless
content
decorated
district
door
edward
english
exceptional
expect
feel
flemish
fully
ghent
have
heart
heavenly
heirloom
historic
home
hospitality
hosting
hotel
hotels
house
information
items
just
librarian
like
linen
loss
main
make
mansion
means
menu
navigate
near
netflix
offer
online
order
original
paperwork
personal
physical
private
quality
queue
receive
reception
regarding
room
rooms
scale
self
selfhosting
service
shower
skip
small
soft
spashower
star
stay
stylish
tale
technologies
time
touches
towels
trade
unique
virtual
want
watch
welcome
wonderfully
worry
Competitor Domains Test
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Heading Tags Test
70% of top 100 sites passed
This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Welcome to Heirloom Hotels
Contactless Service
H2 tags
Online Check-in
Contactless Service
Boutique Hotel with 5 star comfort
Unique Stay
Best Rate Guaranteed
Flexible Cancelation
Virtual butler
The Mansion
The House of Edward
A Flemish Tale
The Librarian
The House of Trade
GET IN TOUCH
We'd love to hear from you
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test
72% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
99% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
69% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
We've found JavaScript errors on this webpage!
Console Errors Test
33% of top 100 sites passed
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:87
Failed:3
Warnings:1
Passed:14
HTML Page Size Test
34% of top 100 sites passed
The size of this webpage's HTML is 137.61 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,241 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
96% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 708.44 Kb to 137.61 Kb (81% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 1.83 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

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JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
53.1 %
857.64 Kb
other
22.0 %
354.83 Kb
font
8.5 %
137.70 Kb
html
8.5 %
137.30 Kb
image
5.7 %
92.16 Kb
css
2.1 %
34.46 Kb
TOTAL
100%
1.58 Mb
Requests by content type
Content type
Percent
Requests
javascript
53.8 %
63
other
23.9 %
28
image
12.0 %
14
css
6.0 %
7
font
2.6 %
3
html
1.7 %
2
TOTAL
100%
117
Content size by domain
Domain
Percent
Size
static.parastorage.com
62.7 %
1011.36 Kb
heirloom.be
17.7 %
285.85 Kb
static.wixstatic.com
5.4 %
87.56 Kb
googletagmanager.com
4.2 %
67.18 Kb
fonts.gstatic.com
2.9 %
46.06 Kb
siteassets.parastorage.com
2.8 %
44.85 Kb
browser.sentry-cdn.com
1.3 %
20.39 Kb
googleadservices.com
1.0 %
15.84 Kb
apps.mews.li
1.0 %
15.42 Kb
engage.wixapps.net
0.9 %
13.73 Kb
Other
0.4 %
5.83 Kb
TOTAL
100%
1.58 Mb
Requests by domain
Domain
Percent
Requests
static.parastorage.com
64.1 %
75
static.wixstatic.com
9.4 %
11
frog.wix.com
7.7 %
9
heirloom.be
4.3 %
5
siteassets.parastorage.com
3.4 %
4
engage.wixapps.net
2.6 %
3
apps.mews.li
0.9 %
1
googletagmanager.com
0.9 %
1
browser.sentry-cdn.com
0.9 %
1
googleadservices.com
0.9 %
1
Other
5.1 %
6
TOTAL
100%
117
CDN Usage Test
96% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
32% of top 100 sites passed
This webpage is using images in a modern format.
Image Metadata Test
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
99% of top 100 sites passed
This webpage is not using uncached images from same domain.
JavaScript Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test
93% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is not using render-blocking resources.
URL Redirects Test
96% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 1.64 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.64 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="https://static.wixstatic.com/media/2d80d0_8f93da5f..." alt="Heirloom_The Librarian_room 9_2.jpg" style="width: 1110px; height: 458px; object-fit: cover; o...">
Cumulative Layout Shift Test
The CLS score of this webpage is 0.005. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.0053
0.1
0.25
DOM element which contributes the most to CLS score:
Text: In our small-scale hotels, all rooms are decorated like in a 5-star hotel: styli...
Html: <div id="comp-kxorl8xv" class="_2Hij5 _3bcaz" data-testid="richTextElement">
Score: 0.0045

Server and security

Score:86
Failed:2
Warnings:0
Passed:4
URL Canonicalization Test
92% of top 100 sites passed
https://www.heirloom.be and https://heirloom.be resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.heirloom.be" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
heirloom.be
Subject Alternative Names
heirloom.be, www.heirloom.be
Not Valid Before
Sat, August 20, 2022 at 12:00:00 AM UTC
Not Valid After
Fri, November 18, 2022 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Sectigo RSA Domain Validation Secure Server CA
Intermediate certificate
Common Name
Sectigo RSA Domain Validation Secure Server CA
Organization
Sectigo Limited
Location
Salford, Greater Manchester, GB
Not Valid Before
Fri, November 2, 2018 at 12:00:00 AM UTC
Not Valid After
Tue, December 31, 2030 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Root certificate
Common Name
USERTrust RSA Certification Authority
Organization
The USERTRUST Network
Location
Jersey City, New Jersey, US
Not Valid Before
Mon, February 1, 2010 at 12:00:00 AM UTC
Not Valid After
Mon, January 18, 2038 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
USERTrust RSA Certification Authority
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
Plaintext Emails Test
93% of top 100 sites passed
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
99% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:37
Failed:2
Warnings:1
Passed:6
Structured Data Test
59% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.heirloom.be is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.heirloom.be" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
The robots.txt file disallow the search engines access to some parts of your website! You are advised to check carefully if the access to these resources or pages must be blocked.
Meta Refresh Test
95% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:spf.ess.de.barracudanetworks.com -all
Ads.txt Validation Test
80% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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