Archived
72/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 72 out of 100, which is below the average score of 75. However, there are 14 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
14 Failed
4 Warnings
50 Passed
Common SEO issues
Score: 72
Failed: 5
Warnings: 2
Passed: 18
Meta Title Test100% of top 100 sites passed
- Congratulations! Your webpage is using a title tag
Meta Description Test97% of top 100 sites passed
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
https://www.healthpost.co.nzNatural Health Store & Wellness Products | HealthPost NZNZ’s #1 for natural health, clean beauty and eco living brands. No harmful chemicals. No animal testing. Get rewards & fast delivery.
Mobile versionhttps://www.healthpost.co.nzNatural Health Store & Wellness Products | HealthPost NZNZ’s #1 for natural health, clean beauty and eco living brands. No harmful chemicals. No animal testing. Get rewards & fast delivery.
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test81% of top 100 sites passed
- Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test94% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test75% of top 100 sites passed
- Congratulations! Your website has a sitemap file.
SEO Friendly URL Test40% of top 100 sites passed
- Your webpage contains URLs that are not SEO friendly!
Image Alt Test71% of top 100 sites passed
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Responsive Image Test38% of top 100 sites passed
- Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test72% of top 100 sites passed
- Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on your site.
Inline CSS Test2% of top 100 sites passed
- Your webpage is using inline CSS styles!
Google Analytics Test69% of top 100 sites passed
- Congratulations! Your webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test74% of top 100 sites passed
- Congratulations! There are no severe JavaScript errors on your webpage.
Console Errors Test33% of top 100 sites passed
- This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test100% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 62
Failed: 8
Warnings: 0
Passed: 14
HTML Page Size Test34% of top 100 sites passed
- The size of your webpage's HTML is 450.0 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test17% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 60,537 nodes which is greater than the recommended value of 1,500 nodes. A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
- Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 2847.67 Kb to 450.0 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
- Your website loading time is around 13.99 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
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JS Execution Time Test79% of top 100 sites passed
- The JavaScript code used by this webpage is executed in more than 3.5 seconds. When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Page Cache Test (Server Side Caching)100% of top 100 sites passed
- Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
- Your webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test32% of top 100 sites passed
Image Caching Test99% of top 100 sites passed
- Your webpage is not using uncached images from your domain.
JavaScript Caching Test98% of top 100 sites passed
- Your webpage is not using uncached JavaScript resources from your domain.
CSS Caching Test98% of top 100 sites passed
- Your webpage is not using uncached CSS resources from your domain.
JavaScript Minification Test93% of top 100 sites passed
- Congratulations! Your website's JavaScript files are minified!
CSS Minification Test97% of top 100 sites passed
- Congratulations! Your webpage's CSS resources are minified.
Render Blocking Resources Test29% of top 100 sites passed
- This webpage is using render blocking resources! Eliminating render-blocking resources can help your page load significantly faster and improve the website experience for your visitors.
Nested Tables Test99% of top 100 sites passed
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
- Congratulations! Your webpage does not use frames.
Doctype Test100% of top 100 sites passed
- Congratulations! Your website has a doctype declaration:
URL Redirects Test96% of top 100 sites passed
- Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
- The Largest Contentful Paint duration of this webpage is 4.02 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
4.02 s
2.5 s
4 s
Cumulative Layout Shift Test
- The CLS score of this webpage is 0.086. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.0857
0.1
0.25
Server and security
Score: 81
Failed: 1
Warnings: 1
Passed: 6
SSL Checker and HTTPS Test100% of top 100 sites passed
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
- This webpage is using the HTTP/2 protocol but not all resources are served over this protocol.
Safe Browsing Test100% of top 100 sites passed
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
- Congratulations, your server signature is off.
Directory Browsing Test100% of top 100 sites passed
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test93% of top 100 sites passed
- Congratulations! Your webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test59% of top 100 sites passed
- This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test99% of top 100 sites passed
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 98
Failed: 0
Warnings: 1
Passed: 9
Structured Data Test59% of top 100 sites passed
- Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Custom 404 Error Page Test75% of top 100 sites passed
- Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Meta Refresh Test95% of top 100 sites passed
- Congratulations, this webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- Congratulations! Your DNS server is using an SPF record.
Ads.txt Validation Test80% of top 100 sites passed
- This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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