Skip to main content
Archived

SEO Report for https://www.globalreporting.org

Your general SEO Checkup Score


SEO Score62/100
Average SEO score of top 100 sites: 75%
AI Visibility86/100
AI visibility score reflects brand reach in AI

Your site scored 62/100, below the 75 average for top sites. We found 16 issues to fix, and clearing them is how you move up. And an AI Visibility Score of 86/100 means ChatGPT, Gemini and Perplexity consistently surface your brand, a real edge as search keeps shifting toward AI.

16 Failed
5 Warnings
42 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
Details
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
Details
HIGH
Add a sitemap file to help search engine crawlers index content more thoroughly and quickly.
Details
HIGH
Add a robots.txt file to properly communicate with web crawlers and prevent unwanted access to sensitive content.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Consider reducing the HTML size to improve loading times and retain visitors.
Details
LOW
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
Details
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

AI Insights

Score:0
Failed:0
Warnings:0
Passed:5
Domain Business Context
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.

What is this domain about

Global sustainability reporting standards, guidance, training, and organizational support.

Industry Niche

Sustainability Reporting Standards

Target Audience

Companies, sustainability professionals, reporters, and organizations seeking ESG disclosure guidance and reporting tools.

LLM Visibility Checker
LLM Visibility Checker

Track your brand across ChatGPT, Gemini and Claude

Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.

Content Strengths and Weaknesses

This webpage is strong in clarity, authority, and navigational usefulness, with a clear mission statement and well-organized pathways to standards, support, news, and about information. Its main weakness is that the homepage is more promotional than educational, with limited substantive detail, examples, or evidence on the page itself.

Content Strengths

  • Clear Value Proposition
  • Strong Information Architecture
  • Credibility-Rich About Section

Content Weaknesses

  • Limited On-Page Depth
  • Few Concrete Examples
  • Minimal Source Citation
Content Trust
84%
Topical Relevance96%
Subject Expertise90%
Credibility70%

This webpage appears highly trustworthy because it is tightly focused on sustainability reporting and presents a clear institutional mission, nonprofit registration details, and multiple policy links. Trust is further supported by visible contact/about navigation and recent news and events, though the page lacks named authors, leadership bios, or cited sources for its claims.

Visual SEO Analysis
Visual SEO Analysis

Find out if your page design converts the visitors you earn

We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.

Content Freshness
92%

The page looks current and actively maintained, with explicit 2026 news and event items and a cookie declaration updated in late April 2026. The homepage content also uses present-tense organizational language and references ongoing programs, which supports freshness.

Positive Signals

  • 2026 news and events
  • Cookie declaration updated 4/27/26
  • Current program and certification language
Content Opportunities

The homepage already covers the organization’s core offerings well, but it leaves room for deeper educational content, stronger proof points, and more practical guidance. The biggest opportunities are to turn high-level navigation into more decision-supporting content and to add trust-building evidence around standards, outcomes, and governance.

Quick Wins

  • •Add a prominent homepage link to a beginner-friendly “How to start reporting” checklist.
  • •Insert one short sector case study teaser beneath the standards section.
  • •Add a compact trust box with nonprofit status, registration details, and governance links near the hero area.

Common SEO issues

Score:43
Failed:6
Warnings:3
Passed:10
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 10 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: GRI - Home
Length: 10 characters
Meta Description Test
92% of top 100 sites passed
This webpage is using a meta description tag with a length of 4 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Home
Length: 4 characters
Google Search Results Preview Test
Desktop version
https://www.globalreporting.org/GRI - HomeHome
Mobile version
https://www.globalreporting.org/GRI - HomeHome
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:image/media/j3qk23fl/wind-turbine-landscape.jpeg
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
59cookie
57storage
53type
52maximum
52duration
Keywords Usage Test
48% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
cookie
storage
type
maximum
duration
Keywords Cloud Test
access
advertisement
advertising
analytics
behaviour
center
collected
collects
consent
contact
contains
content
cookie
cookies
current
days
declaration
details
development
domain
duration
embedded
events
experience
explore
global
globalreporting
google
have
help
html
http
impacts
information
interaction
internal
learn
linkedin
local
make
marketing
maximum
measuring
months
necessary
news
number
operator
optimize
order
organizations
page
pages
party
pending
persistent
personalization
policy
preferences
prior
privacy
program
provider
public
purposes
registers
report
reporting
reports
required
services
session
social
stakeholder
standards
statistical
statistics
storage
stores
support
sustainability
sustainable
tools
track
transparency
twitter
type
understand
used
user
users
uses
visit
visitor
visitors
visits
website
websites
world
youtube
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
62% of top 100 sites passed
This webpage contains headings tags.
H1 tags
The global leader for sustainability reporting
H2 tags
Our services and support
Latest news and events
We're GRI
How would you rate your experience?
Robots.txt Test
99% of top 100 sites passed
This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test
83% of top 100 sites passed
This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
78% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
72% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
83% of top 100 sites passed
We've found JavaScript errors on this webpage!
Console Errors Test
27% of top 100 sites passed
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
96% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8

Speed optimizations

Score:73
Failed:5
Warnings:1
Passed:14
HTML Page Size Test
23% of top 100 sites passed
The size of this webpage's HTML is 36.8 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,519 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
99% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 264.91 Kb to 36.8 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 4.8 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

JS Execution Time Test
53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
74.9 %
4.78 Mb
javascript
17.1 %
1.09 Mb
font
3.9 %
255.85 Kb
css
3.7 %
242.83 Kb
html
0.2 %
12.69 Kb
other
0.1 %
9.03 Kb
TOTAL
100%
6.39 Mb
Requests by content type
Content type
Percent
Requests
javascript
47.1 %
32
other
17.6 %
12
image
16.2 %
11
font
8.8 %
6
css
5.9 %
4
html
4.4 %
3
TOTAL
100%
68
Content size by domain
Domain
Percent
Size
globalreporting.org
83.4 %
5.33 Mb
googletagmanager.com
5.0 %
327.47 Kb
script.hotjar.com
3.6 %
237.96 Kb
t.contentsquare.net
2.4 %
157.55 Kb
consent.cookiebot.com
1.8 %
115.90 Kb
fonts.gstatic.com
1.0 %
62.35 Kb
ajax.aspnetcdn.com
0.7 %
45.54 Kb
code.jquery.com
0.5 %
29.93 Kb
cdnjs.cloudflare.com
0.4 %
27.95 Kb
snap.licdn.com
0.3 %
19.69 Kb
Other
0.9 %
60.10 Kb
TOTAL
100%
6.39 Mb
Requests by domain
Domain
Percent
Requests
globalreporting.org
35.3 %
24
script.hotjar.com
7.4 %
5
gtm.globalreporting.org
5.9 %
4
fonts.googleapis.com
4.4 %
3
consentcdn.cookiebot.com
4.4 %
3
ajax.aspnetcdn.com
2.9 %
2
static.hotjar.com
2.9 %
2
googletagmanager.com
2.9 %
2
consent.cookiebot.com
2.9 %
2
fonts.gstatic.com
2.9 %
2
Other
27.9 %
19
TOTAL
100%
68
CDN Usage Test
95% of top 100 sites passed
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
43% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
72% of top 100 sites passed
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.352 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.352 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
The First Contentful Paint value of this webpage is 1.620 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.62 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 2.96 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
2.96 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<div style="background-image: url('/media/j3qk23fl/wind-turbin...">
Cumulative Layout Shift Test
91% of top 100 sites passed
The CLS score of this webpage is 0.0019. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0019
0.1
0.25
DOM element which contributes the most to CLS score:
Text: The global leader for sustainability reporting Welcome to GRI. For nearly 30 ye...
Html: <div class="hero__body-text">
Score: 0.0019

Server and security

Score:58
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
93% of top 100 sites passed
https://www.globalreporting.org/ and https://globalreporting.org/ should resolve to the same URL, but currently do not.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.globalreporting.org" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
globalreporting.org
Subject Alternative Names
globalreporting.org, *.globalreporting.org
Not Valid Before
Wed, April 22, 2026 at 10:27:38 AM UTC
Not Valid After
Tue, July 21, 2026 at 11:27:34 AM UTC
Signature Algorithm
ecdsaWithSha256
Issuer
WE1
Root certificate
Common Name
WE1
Organization
Google Trust Services
Location
US
Not Valid Before
Wed, December 13, 2023 at 9:00:00 AM UTC
Not Valid After
Tue, February 20, 2029 at 2:00:00 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
97% of top 100 sites passed
This webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:74
Failed:2
Warnings:1
Passed:6
Structured Data Test
66% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
93% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
Disallow Directive Test
This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.
Meta Refresh Test
98% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 include:eu.mailgun.org include:spf.protection.outlook.com ip4:93.174.200.158 ip4:93.174.200.175 ip4:87.253.233.197 include:nmbrsapp.com include:docebosaas.com include:mail.zendesk.com include:sendgrid.net -all
Ads.txt Validation Test
67% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

Dominate search today on Google and AI Engines.

Join 85,000+ SaaS Marketers, Growth Agencies, Content-Led Companies and E-commerce Brands.

See Pricing
Dashboard preview showing SEO site checkup metrics, page group insights, and issue prioritization