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Report generated 13 days ago
https://www.generation.com.pk
Your general SEO Checkup Score
Archived
62/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 62 out of 100, which is below the average score of 75. However, there are 18 SEO issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
18 Failed
6 Warnings
36 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Minify all JavaScript files to reduce page size and loading time.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Consider reducing the HTML size to improve loading times and retain visitors.
LOW
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 50
Failed: 5
Warnings: 4
Passed: 12
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 75 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Pakistan's Pioneering Ready-to-Wear Label – GENERATION
Length: 75 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 135 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Discover ready-to-wear kurtas, matching 2-piece & 3-piece suits, handcrafted kurtas, and Anarkali suits. Shop premium styles online now
Length: 135 characters
Google Search Results Preview Test
Desktop version
https://generation.com.pk/Pakistan's Pioneering Ready-to-Wear Label – GENERATIONDiscover ready-to-wear kurtas, matching 2-piece & 3-piece suits, handcrafted kurtas, and Anarkali suits. Shop premium styles online now
Mobile version
https://generation.com.pk/Pakistan's Pioneering Ready-to-Wear Label – GENERATIONDiscover ready-to-wear kurtas, matching 2-piece & 3-piece suits, handcrafted kurtas, and Anarkali suits. Shop premium styles online now
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Pakistan's Pioneering Ready-to-Wear Label
og:site_name
GENERATION
og:url
https://generation.com.pk/
og:description
Discover ready-to-wear kurtas, matching 2-piece & 3-piece suits, handcrafted kurtas, and Anarkali suits. Shop premium styles online now
og:type
website
og:image
http://generation.com.pk/cdn/shop/files/G_grande.jpg?v=1683118734
og:image:secure_url
https://generation.com.pk/cdn/shop/files/G_grande.jpg?v=1683118734
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
12rose12paisley11whisper11bloom10cheent
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
rose
paisley
whisper
bloom
cheent
Keywords Cloud Test
affairajrakamberannualarchesautumnbaghbandhanibatikbeadbloomchaapcheentcolorcomfycontentcosmiccupiddeliverydreamsdressdustyeaseechoeditemberembroideredessenceetherealflaredfloralflowyformalsfrenzyfrescogenerationghararagildedgoldengracehandspunheritagehttpshuesikatikkatinternationaljaaljacquardkotikurtaslinocutliveloungewearmingmoonlightmoonlitmukaishmusenoirnurreoliveorderspaisleypeepalpiecepoiseprintedpurerangeenranirosesalesareesequinserenadeserenesetsshawlsshippingshopsilsilasindhskipsoulsplendorsummertalestasseltintedtintstopstotevisitswavesweavewebsitewhisperworkzaviya
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H2 tags
SHOP BY CATEGORY
NEW INS
2 PIECE SETS
NEW INs
Handspun Golden Arches Set
Bead Work Co-Ord Set
Dusty Dreams Embroidered Set
Cupid Rose Amber Set
Cheent Paisley Mukaish Set
Cheent Paisley Nurre Set
Rani Bagh Rangeen Set
Ikkat Whisper Co-Ord Set
Ikkat Tassel Duo-Set
Bead Work Serene Set
Bead Work Essence Duo-Set
Gilded Fresco Frenzy Set
Ikat Essence Co-Ord Set
Loungewear Co-Ord Set
Cupid Rose Gharara Set
Golden Sequin Arches Set
Gilded Rose Duo-Set
Gilded Rose Dress
Heritage Hues 3-Piece Koti Set
Peepal Poise Set
Moonlit Cosmic Whisper Set
Zaviya Tassel Bloom Set
The Batik Edit Co-Ord Set
Ethereal Dusty Dreams Set
Cheent Paisley Co-Ord Set
Ikat Printed Poise Set
Chaap Ember Set
Ajrak Noir Flared Dress
Jaal Olive Whisper Set
Mukaish Tales Set
Silsila Weave Tote Bag
Tinted Tales Flowy Set
Cheent Paisley Flowy Dress
Paisley Amber Bloom Set
Rani Bagh Flowy Dress
Amber Rose Set
Rani Bagh Flared Set
Rani Bagh Bloom Set
Rani Bagh Poise Set
The Batik Edit Duo-Set
Moonlight Set
Golden Whisper 3-Piece Set
Sequin Serenade 3-Piece Set
Dusty Dreams Serene Set
Embroidered Color Waves Top
Soul of Sindh Pure Set
Soul of Sindh Grace Set
Peepal Whisper Set
Golden Rose Jacquard Saree
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://generation.com.pk/sitemap.xml
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 54
Failed: 9
Warnings: 1
Passed: 10
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 4,054 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 683.31 Kb to 69.51 Kb (90% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 16.18 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
84.0 %
14.90 Mb
javascript
15.0 %
2.65 Mb
html
0.5 %
88.53 Kb
css
0.3 %
46.35 Kb
font
0.2 %
43.29 Kb
other
0.1 %
14.51 Kb
TOTAL
100%
17.74 Mb
Requests by content type
Content type
Percent
Requests
image
59.6 %
124
javascript
26.9 %
56
other
8.7 %
18
css
1.9 %
4
html
1.4 %
3
font
1.4 %
3
TOTAL
100%
208
Content size by domain
Domain
Percent
Size
generation.com.pk
90.3 %
16.03 Mb
googletagmanager.com
5.1 %
932.57 Kb
cdn.shopify.com
2.0 %
366.27 Kb
t.contentsquare.net
0.8 %
145.20 Kb
connect.facebook.net
0.6 %
114.83 Kb
shopify-emailbot.s3.amazonaws.com
0.4 %
74.33 Kb
cdn.jsdelivr.net
0.3 %
48.81 Kb
ajax.googleapis.com
0.2 %
30.91 Kb
google-analytics.com
0.1 %
21.24 Kb
cdn.nfcube.com
0.0 %
6.53 Kb
Other
0.1 %
19.22 Kb
TOTAL
100%
17.74 Mb
Requests by domain
Domain
Percent
Requests
generation.com.pk
74.0 %
154
cdn.shopify.com
8.2 %
17
googletagmanager.com
3.8 %
8
google.com
1.4 %
3
tiktok.nfcube.com
1.4 %
3
cdn.jsdelivr.net
1.0 %
2
t.contentsquare.net
1.0 %
2
googleads.g.doubleclick.net
1.0 %
2
google-analytics.com
1.0 %
2
connect.facebook.net
1.0 %
2
Other
6.3 %
13
TOTAL
100%
208
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • This webpage is using JavaScript files that are not minified!
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test97% of top 100 sites passed
  • This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
https://www.generation.com.pk/https://generation.com.pk/
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.009 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.009 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.396 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.396 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 11.26 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

11.26 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img class="Slideshow__Image hide-no-js lazyautosizes Image--l..." data-optimumx="1.2" data-widths="[400, 600, 800, 1000, 1200, 1400, 1600, 1800]" data-sizes="auto" alt="" data-srcset="//generation.com.pk/cdn/shop/files/website_banner_..." sizes="1920px" srcset="//generation.com.pk/cdn/shop/files/website_banner_..." style="opacity: 1;">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0445. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0445

0.1

0.25

DOM element which contributes the most to CLS score:
Text: SHOP NOW SHOP BY CATEGORY 2 PC SETS 3 PC TOPS DRESSES FORMALS SHAWLS NEW INS Ha...
Html: <main id="main" role="main">
Score: 0.0414
Server and security
Score: 89
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "generation.com.pk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
generation.com.pk
Subject Alternative Names (SANs)
generation.com.pk
Not valid before
Sun, October 5o 2025, 10:34:20 pm (z)
Not valid after
Sat, January 3o 2026, 11:34:18 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Root certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Plaintext Emails Test97% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 88
Failed: 2
Warnings: 1
Passed: 6
Structured Data Test66% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://generation.com.pk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://generation.com.pk/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
See results list
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