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SEO Report for https://www.firstpoint.ch

Your general SEO Checkup Score


SEO Score74/100
Average SEO score of top 100 sites: 75%

Your site scored 74/100, below the 75 average for top sites. We found 11 issues to fix, and clearing them is how you move up.

11 Failed
6 Warnings
39 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:68
Failed:3
Warnings:3
Passed:13
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Agence digitale Suisse FirstPoint - Web & Digital marketing
Length: 59 characters
Meta Description Test
97% of top 100 sites passed
This webpage is using a meta description tag.
Text: Agence digitale et développement web à Lausanne. Création de sites Internet, e-commerce, et web marketing. Top 15 des agences suisses (Google Premier Partner).
Length: 159 characters
Google Search Results Preview Test
Desktop version
https://www.firstpoint.chAgence digitale Suisse FirstPoint - Web & Digital marketingAgence digitale et développement web à Lausanne. Création de sites Internet, e-commerce, et web marketing. Top 15 des agences suisses (Google Premier Partner).
Mobile version
https://www.firstpoint.chAgence digitale Suisse FirstPoint - Web & Digital marketingAgence digitale et développement web à Lausanne. Création de sites Internet, e-commerce, et web marketing. Top 15 des agences suisses (Google Premier Partner).
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:titleAgence digitale Suisse FirstPoint - Web & Digital marketing
og:urlhttps://www.firstpoint.ch
og:imagehttps://www.firstpoint.ch/img/firstpoint_logo.svg
og:descriptionAgence digitale et développement web à Lausanne. Création de sites Internet, e-commerce, et web marketing. Top 15 des agences suisses (Google Premier Partner).
og:localefr_CH
og:site_nameAgence digitale FirstPoint
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
48votre
48nous
44google
43pour
34site
Keywords Usage Test
81% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
votre
nous
google
pour
site
Keywords Cloud Test
agence
agences
analyse
article
augmenter
avec
avons
besoins
blog
boutique
bouzin
campagnes
cette
clic
clients
club
comme
comment
commerce
conférence
contact
contacter
convertir
création
dans
demander
depuis
dessous
devis
digital
digitale
directeur
développement
développons
développées
expérience
facebook
firstpoint
gestion
google
grâce
guillaume
head
indispensable
instagram
intranet
leur
ligne
lire
manager
marketing
mesure
modules
naturel
niveau
notre
nous
numéro
officiels
optimiser
organiques
paiement
partenariat
partner
plateformes
plus
poste
pour
premiers
prestashop
projet
publicitaires
publicités
référencement
références
résultats
savoir
services
site
sites
solutions
sommes
sont
suisse
swiss
technique
tracking
travail
travailler
téléphone
utilisateur
vente
ventes
visibilité
visiteurs
vitrine
votre
vous
woocommerce
étude
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
70% of top 100 sites passed
This webpage contains too many H1 tags! H1 tags should re-inforce the intended topic of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 5 H1 tags.
H1 tags
Votre agence digitale à Lausanne
Notre conférence avec le Club de Com’, Google & FirstPoint à l'HES de Sierre (2/2)
Notre conférence avec le Club de Com’, Google & FirstPoint à l'HES de Sierre (1/2)
Choisir la meilleure solution e-commerce pour la Suisse
PrestaShop & E-commerce en Suisse: spécificités et situation en 2022
Nos 13 conseils SEO pour votre boutique prestashop en Suisse
Modules recommandés pour PrestaShop en Suisse
H2 tags
Comment pouvons-nous vous aider ?
Nos Services
Mettez toutes les chances de votre côté
Seuls les résultats comptent. Quelques exemples concrets
Quelques-uns de nos clients
Des collaborateurs passionés et engagés
Des partenaires et certifications solides
Nos derniers articles
Nos 13 conseils SEO pour votre boutique prestashop en Suisse
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
99% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
69% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test
33% of top 100 sites passed
This webpage has some warnings caught by the Chrome DevTools Console!
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:65
Failed:6
Warnings:2
Passed:10
HTML Page Size Test
34% of top 100 sites passed
The size of this webpage's HTML is 43.15 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 8,497 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 260.67 Kb to 43.15 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 4.31 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
51.2 %
335.06 Kb
image
36.2 %
236.92 Kb
html
5.7 %
37.44 Kb
font
4.7 %
30.82 Kb
css
2.0 %
13.21 Kb
other
0.2 %
1.11 Kb
TOTAL
100%
654.56 Kb
Requests by content type
Content type
Percent
Requests
image
69.2 %
45
javascript
15.4 %
10
other
7.7 %
5
html
3.1 %
2
css
3.1 %
2
font
1.5 %
1
TOTAL
100%
65
Content size by domain
Domain
Percent
Size
firstpoint.ch
53.9 %
352.71 Kb
connect.facebook.net
17.1 %
111.70 Kb
googletagmanager.com
10.2 %
66.97 Kb
consent.cookiebot.com
9.7 %
63.60 Kb
fonts.gstatic.com
4.7 %
30.82 Kb
google-analytics.com
3.1 %
20.12 Kb
snap.licdn.com
0.8 %
5.29 Kb
fonts.googleapis.com
0.2 %
1.09 Kb
consentcdn.cookiebot.com
0.1 %
692 B
google.com
0.1 %
501 B
Other
0.2 %
1.08 Kb
TOTAL
100%
654.56 Kb
Requests by domain
Domain
Percent
Requests
firstpoint.ch
70.8 %
46
consent.cookiebot.com
4.6 %
3
google-analytics.com
3.1 %
2
snap.licdn.com
3.1 %
2
connect.facebook.net
3.1 %
2
facebook.com
3.1 %
2
fonts.googleapis.com
1.5 %
1
googletagmanager.com
1.5 %
1
consentcdn.cookiebot.com
1.5 %
1
fonts.gstatic.com
1.5 %
1
Other
6.2 %
4
TOTAL
100%
65
CDN Usage Test
96% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
32% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
99% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
93% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
96% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 2.92 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
2.92 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<div class="absolute bg-top bg-cover h-full w-full" style="background-image:url('/img/img/banner_main.jpg?fm=...">
Cumulative Layout Shift Test
The CLS score of this webpage is 0.074. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.0738
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Nos Services L'association d'un état d'esprit entrepreneurial et de nos compéte...
Html: <section class="w-full container mx-auto px-5 lg:px-0">
Score: 0.065

Server and security

Score:86
Failed:2
Warnings:0
Passed:5
URL Canonicalization Test
92% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.firstpoint.ch" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
www.firstpoint.ch
Subject Alternative Names
firstpoint.ch, www.firstpoint.ch
Not Valid Before
Fri, November 4, 2022 at 6:46:08 PM UTC
Not Valid After
Thu, February 2, 2023 at 6:46:07 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common Name
R3
Organization
Let's Encrypt
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=16000000
Plaintext Emails Test
93% of top 100 sites passed
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test
99% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:98
Failed:0
Warnings:1
Passed:8
Structured Data Test
59% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Meta Refresh Test
95% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com -all
Ads.txt Validation Test
80% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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