Archived
61/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 61 out of 100, which is below the average score of 75. However, there are 16 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
16 Failed
2 Warnings
33 Passed
Common SEO issues
Score: 85
Failed: 2
Warnings: 1
Passed: 17
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
http://www.firstireland.ieFirst Ireland Insurance BrokerFirst Ireland is one of the largest insurance brokers in Ireland. Get our best deals for Car insurance, Home Insurance, Van insurance, Club Insurance
Mobile versionhttp://www.firstireland.ieFirst Ireland Insurance BrokerFirst Ireland is one of the largest insurance brokers in Ireland. Get our best deals for Car insurance, Home Insurance, Van insurance, Club Insurance
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Congratulations! Your website has a sitemap file.
SEO Friendly URL Test
- Your webpage contains URLs that are not SEO friendly!
Image Alt Test
- All of your webpage's "img" tags have the required "alt" attribute.
Inline CSS Test
- Your webpage is using inline CSS styles!
Google Analytics Test
- Congratulations! Your webpage is using Google Analytics.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
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JS Error Test
- Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score: 31
Failed: 9
Warnings: 1
Passed: 6
HTML Page Size Test
- The size of your webpage's HTML is 48.88 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
- Your webpage doesn't use any HTML compression! You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size by 79% - from 48.88 Kb to 10.28 Kb .
Site Loading Speed Test
- Your website loading time is around 4.71 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
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Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Page Cache Test (Server Side Caching)
- It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
- Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
- Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
- Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
- Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
- Some of your website's JavaScript files are not minified!
CSS Minification Test
- Some of your webpage's CSS resources are not minified.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
URL Redirects Test
- Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score: 57
Failed: 3
Warnings: 0
Passed: 3
URL Canonicalization Test
- http://www.firstireland.ie and http://firstireland.ie should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Congratulations, your server signature is off.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 44
Failed: 2
Warnings: 0
Passed: 5
Structured Data Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
- Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
- Congratulations! Your DNS server is using an SPF record.
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