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SEO Score87/100
Average SEO score of top 100 sites: 75%
Your site scored 87/100, comfortably above the 75 average for top sites. We found 7 issues to fix, and they're the gap between you and the very top.
7 Failed
3 Warnings
46 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
DetailsMEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
DetailsMEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsCommon SEO issues
Score:74
Failed:3
Warnings:2
Passed:14
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag with a length of 140 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Desktop version
https://www.finish.co.uk/
Mobile version
https://www.finish.co.uk/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
81% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
accept
advertising
allow
allowing
analytics
articles
benefits
best
better
brand
brands
bundles
checkbox
choices
clean
collect
conditions
confirm
consent
content
cookie
cookies
deliver
details
dishwasher
dishwashing
email
enable
examples
experience
finish
function
functional
guide
have
help
homepage
hygiene
improve
include
information
interests
issues
journey
know
label
learn
looking
manage
marketing
matches
measure
navigation
needs
partners
performance
policy
preferences
privacy
product
products
purpose
purposes
questions
quiz
range
receive
reckitt
recommend
recommended
remembering
required
results
rinse
save
saving
select
shop
sign
similar
site
sites
skip
solution
solutions
support
technologies
terms
time
toggle
traffic
ultimate
used
using
vendor
view
visitors
water
wizard
worldwide
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
38% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test
69% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
74% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
We've found JavaScript errors on this webpage!
Console Errors Test
33% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
meta charset="utf-8"
Speed optimizations
Score:88
Failed:3
Warnings:0
Passed:15
HTML Page Size Test
34% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 95.06 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 1,855 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 517.88 Kb to 95.06 Kb (82% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 1.73 seconds and this is under the average loading speed which is 5 seconds.
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
79% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
61.5 %
663.62 Kb
image
21.1 %
227.70 Kb
font
7.2 %
77.28 Kb
html
6.5 %
70.41 Kb
other
3.2 %
34.21 Kb
css
0.6 %
6.46 Kb
TOTAL
100%
1.05 Mb
Requests by content type
Content type
Percent
Requests
javascript
44.3 %
27
image
24.6 %
15
other
18.0 %
11
font
6.6 %
4
css
4.9 %
3
html
1.6 %
1
TOTAL
100%
61
Content size by domain
Domain
Percent
Size
finish.co.uk
55.4 %
598.15 Kb
googletagmanager.com
16.7 %
180.29 Kb
cdn.cookielaw.org
12.8 %
138.36 Kb
script.hotjar.com
6.3 %
67.94 Kb
cdn.jsdelivr.net
5.1 %
54.66 Kb
siteintercept.qualtrics.com
1.9 %
20.63 Kb
diva.livescale.tv
0.5 %
5.76 Kb
static.hotjar.com
0.4 %
3.94 Kb
zn8c3vorv6kiezkmz-rbd2c.siteintercept.qualtrics.com
0.4 %
3.79 Kb
svht.tradedoubler.com
0.3 %
3.00 Kb
Other
0.3 %
3.16 Kb
TOTAL
100%
1.05 Mb
Requests by domain
Domain
Percent
Requests
finish.co.uk
55.7 %
34
cdn.cookielaw.org
16.4 %
10
fonts.googleapis.com
3.3 %
2
googletagmanager.com
3.3 %
2
siteintercept.qualtrics.com
3.3 %
2
diva.livescale.tv
1.6 %
1
static.hotjar.com
1.6 %
1
cdn.jsdelivr.net
1.6 %
1
svht.tradedoubler.com
1.6 %
1
wrap.tradedoubler.com
1.6 %
1
Other
9.8 %
6
TOTAL
100%
61
CDN Usage Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
32% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using images in a modern format.
Image Metadata Test
This webpage is not using images with large metadata.
Image Caching Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using render-blocking resources.
URL Redirects Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 1.72 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.72 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img sizes="(max-width: 1200px) 100vw, 1200px" srcset="/static/3f061446910a5e19595a41b160b1ae17/9dc27/fin..." src="/static/3f061446910a5e19595a41b160b1ae17/47498/fin..." alt="Save water banner" loading="eager" style="position: absolute; top: 0px; left: 0px; width: 10...">
Cumulative Layout Shift Test
The CLS score of this webpage is 0.003. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.0035
0.1
0.25
DOM element which contributes the most to CLS score:
Score: 0.0035
Server and security
Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.finish.co.uk/ and https://finish.co.uk/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.finish.co.uk" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.finish.co.uk
Subject Alternative Names
*.finish.co.uk, finish.co.uk
Not Valid Before
Thu, February 23, 2023 at 12:00:00 AM UTC
Not Valid After
Fri, August 4, 2023 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon RSA 2048 M01
Intermediate certificate
Common Name
Amazon RSA 2048 M01
Organization
Amazon
Location
US
Not Valid Before
Tue, August 23, 2022 at 10:21:28 PM UTC
Not Valid After
Fri, August 23, 2030 at 10:21:28 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Root certificate
Common Name
Amazon Root CA 1
Organization
Amazon
Location
US
Not Valid Before
Tue, May 26, 2015 at 12:00:00 AM UTC
Not Valid After
Sun, January 17, 2038 at 12:00:00 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Amazon Root CA 1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol.
HSTS Test
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=31536000; includesubdomains
Plaintext Emails Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
59% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />Media Query Responsive Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:98
Failed:1
Warnings:1
Passed:7
Structured Data Test
59% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 include:us._netblocks.mimecast.com include:eu._netblocks.mimecast.com +a +mx -all
Ads.txt Validation Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
