Archived
53/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 53 out of 100, which is below the average score of 75. However, there are 15 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
15 Failed
0 Warnings
26 Passed
Common SEO issues
Score: 40
Failed: 6
Warnings: 0
Passed: 9
Google Search Results Preview
Desktop version
https://www.e-chinalife.com.hk/store/index.action中國人壽（海外）
Mobile versionhttps://www.e-chinalife.com.hk/store/index.action中國人壽（海外）
Keywords Cloud
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test
- Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
SEO Friendly URL Test
- This analyzed URL is SEO friendly, but internal links on this page contain some links that are not SEO friendly.
Image Alt Test
- Your
webpage has 28 'img ' tags and none of them contain the required 'alt' attribute.
Inline CSS Test
- Your webpage is using 21 inline CSS styles!
Google Analytics Test
- Congratulations! Your website is using the correct version of Google Analytics tracking code.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Checker
- Congratulations! There are no severe JavaScript errors on your web page.
Speed optimizations
Score: 40
Failed: 5
Warnings: 0
Passed: 5
HTML Page Size Test
- Your HTML size is 62.12 Kb and is over the average web page HTML size of 33 Kb.
This can lead to slower than average load times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using of HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
- Your page do not use any HTML compression!
You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size by 78 % - from 62.12 Kb to 13.77 Kb which would further reduce your page loading time.
Site Loading Speed Test
- Your site loading time is around 7.417 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
Page Objects
- Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Page Cache Test (Server Side Caching)
- Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduce server load.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
- Your site is not using expires headers for your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
Server and security
Score: 69
Failed: 2
Warnings: 0
Passed: 4
URL Canonicalization Test
- https://www.e-chinalife.com.hk/store/index.action and https://e-chinalife.com.hk/store/index.action should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Congratulations, your server signature is off.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- We found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot
Advanced SEO
Score: 60
Failed: 2
Warnings: 0
Passed: 5
Microdata Schema Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
SPF records checker
- Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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