StoreKing - Building Distribution Highway to Rural India
Building Distribution Highway to Rural India
StoreKing is a Unique Rural Retail Ecosystem
Why is rural important ?
16 %
14 %
70 %
Rural India today contributes
50 %
40 %
45 %
86 %
Gaps in rural India today
25%
42%
65%
50%
Rural consumers are aspirational
1
2
3
But, why are rural consumers underserved?
83%
> 20KM
18%
How do kirana stores bridge this gap and why does StoreKing work with
them?
Rural India - Retail Ecosystem design
Rural retailers (kiranas) are the only way to build rural retail ecosystem
StoreKing - The distribution highway to rural India
Where are we today ?
Brands we connect to rural India
StoreKing success stories
We are a rural ecosystem and innovate every day